Angie Deane Email & Phone Number

Greater Buenos Aires

Buenos Aires, Argentina

She has leaded projects in customer journeys, marketing automation (Eloqua), data management platforms implementation (Adobe Audience Manager) and customer experience in various industries (beauty, technology, financial services and telecommunications) in Argentina, Paraguay and the United States.

Buenos Aires

Vorterix is a content, venue and technological solutions with focus on entertainment, with multiple distribution channels (radio, web, cable TV, venue and mobile apps).As Head of Marketing and Commercial Development I am responsible for custom made proposals for clients, and the coordination of the subsequent implementation, through the whole companie's multimedial universe.• Develop commercial offerings, supervise their implementation, and elaborate reports.• Supervision of marketing campaigns of the whole Vorterix platform products in different media (radio, TV, digital and print). • Coordinate the publication of news briefs in related media.

Buenos Aires, Argentina

Editorial Vértice is a publishing company with more than 25 years developing books, magazines and DVDs for children and teens. It has the representation of the most recognized kid’s licenses (Disney, Mattel, Hasbro, Cartoon Network, Discovery Kids, Universal, etc.) and distributes its products through newsstands and retailers across the country, Chile, Uruguay, Perú, Bolivia and Paraguay.As Marketing and Business Development Manager, I was responsible for marketing budget design and execution including the display of all its products, communication in different media (TV, outdoor, print, radio, digital and social networks) and promotions, e-commerce channel development, foreign product development, special activations and 3rd. party ventures, with 3 direct external reports.• Development and implementation of communication campaigns, promotions and POP marketing, coordinating briefings between design department, media and advertising agencies, and supervising license approvals and retailers requirements. Promotional activations between licenses and retailers on occasion of new movies releases. • Supervision and definition of digital strategy for the company, creating secondary digital products (ex.: augmented reality app for coloring books) to our main product (books). Social network management (Facebook, Twitter, Instagram and YouTube). Web page (www.editorialvertice.com.ar) turnaround and administration. E-commerce channel development (Mercado Libre e-shop B2C) and B2B shop development on our own website. • Responsible for the development of imported products, coordinating design with suppliers in the country of origin (China), and supervising design, sampling, approval and follow up of administrative requirements. The sales of these products represented during 2017 40% out of total sales. • I was in charge of new client development (ex.: cinemas, newspapers, consumer goods companies), offering ad hoc material.

Buenos Aires, Argentina

360 PowWow is a multimedia production company focused in the Latin American and US Hispanic markets. Their products vary between tv shows, books (paper and e-books), talent management and development, magazines and websites, among others, and their headquarters are located in the US (Miami and Los Angeles) and Buenos Aires. My goal as Head of Digital was to grow and generate income from existing digital products and search new online business opportunities. • Supervised product redesign tasks for UniversoAlessandra.com (of the renowned sexologist Alessandra Rampolla) and was in charge of the content strategy for the site and its social networks, with one person under my guidance. The aim was to increase site traffic and strengthen their social networks (Facebook, Twitter, Google+, YouTube and DailyMotion) to make the site marketable in the short term. At the same time, I developed advertising and content production proposals to potential customers.• Delineate the online marketing strategy of Alessandra Rampolla’s e-books, in order to increase sales through all 4 channels (Amazon, Google Play, iTunes and BajaLibros.com). Likewise, I coordinated the publishing of the digital edition of La Revista de Cesar Millán (Cesar Millán’s Journal) to BajaLibros.com and its launch and maintenance marketing and communication strategy through their social networks.• Defined the strategy in terms of AdNetworks for UniversoAlessandra.com (Batanga, AGEA, AdSense, DailyMotion) and monitored the revenue generated by these spaces. • Assessed the viability of an opportunity, from the online point of view (ex.: Nina García or Fishbowl World Wide Media).• Negotiated with integrators Alessandra Rampolla’s content development for mobile platforms.

Buenos Aires, Argentina

AGEA Digital is the online branch of AGEA (the company that edits, prints and markets the leading publications in Argentina, including the mass circulation daily newspaper Clarín) responsible for developing, marketing and managing online web sites such as Clarín.com, Olé.com.ar, Deautos.com, GranDT.clarín.com and Entremujeres.com, among others. Each of these online sites lead their respective market segments in terms of traffic and performance, throughout Argentina.My responsibilities as Head of Online Commercial Development included the construction and implementation of commercial proposals generated by multiple corporate products (for example events streaming, online contests, site involvement, microsites, etc.), leading a team which included a creative director, a project manager, a graphic designer and a web animator.• We received requests generated by our sales force, coordinated group briefing meetings with brands or agencies, determining which of our product best applied to the clients requirements, brainstorming different alternatives, validating them with the respective marketing, editing and technology departments, negotiating with the client, developing and finally drafting the final report. • Established the annual action schedules for each respective site, which were then packaged for delivery to the client. • Developed a strategic program aiming to work with creative web designing talents at jointly defining actions for client portfolios.• Actively participated in high level corporate meetings to define the company’s digital strategy, as well as joining monthly meetings with the management teams of other Grupo Clarin subsidiaries to share experiences and worthwhile management practices.

Buenos Aires, Argentina

In this role I was in charge of the development of new online ventures within the company, new product launches and marketing campaigns, and the commercial development for some of the company websites.• Leaded negotiations with Cúspide Libros and supervised the drafting of the contract with the legal department, regarding the books supply for Librocity.com.• Designed the operational structure for Librocity.com, including the selection and hiring of key suppliers for the business success (programming, logistics, payment means and billing) and participated in the site startup. • Supervised the operation and customer support (in charge of one report) and managed suppliers. Librocity.com is the first e-commerce business of the company and its creation ended in the buyout of a percentage of Cúspide Libros by AGEA. • Developed the market strategy necessary to increase the ad space sales of Entremujeres.com, BienCasero.com, VíaRestó.com, Librocity.com and Espectáculos.com, generating innovative and ad hoc proposals according to the client needs. My administration resulted in a 40% sales increase, compared to the previous year. • Conducted new business analysis (ex.: Grooveshark.com, Pixdom.com, VivoLive.tv) and existing businesses turnaround (ex.: VíaRestó.com), aimed to improve results.• Participated in the development of marketing campaigns for sites such as Entremujeres.com, LIbrocity.com and VíaRestó.com, including brand definitions, registration and launch campaigns, in conjoint efforts with renowned creative agencies.

Buenos Aires, Argentina

RGB Entertainment and Cris Morena Group are audiovisual content producers leading in the Latin American market. As the New Media Unit Manager (Internet, Mobile and Videogames), I coordinated the unit operations (strategic for the company), the interaction with other areas (such as production, marketing, design or legal affairs) and third party relations. • Recruited and coordinated the team formed by 5 professionals.• Obtained savings of up to 17% of the overall estimated costs, and designed the commercial strategy to generate new customers and increase traditional business (television) sponsors investment within our unit in an 8%.• Generated various promotional actions (contests, cross promotion between TV shows, magazines, live shows and web pages) which contributed to increase the different web pages traffic in a 180%, and the subscription rate from 7% to 75%, in relation to the previous year. • Contributed to the development of strategic alliances with Google/YouTube (achieving the first professional branded channel in Argentina, which became one of the most viewed throughout the world), The Walt Disney Company (Latam), Microsoft, MySpace, Sónico and Televisa Interactive Media, amongst others, allowing extra exposure for the related product (“Casi Ángeles”). • Developed the Yups Project Business Plan, to be presented amongst potential strategic partners, and coordinated the site start up.• Performed monthly presentations to the board of directors in order to evaluate results and establish future steps, as well as clients and potential allies.

Buenos Aires, Argentina

Catering Integral Argentina SA is a leading gourmet food service company. As Catertainment’s Manager, I directed the business unit supplying high quality; customer focused catering services for the entertainment and advertising industry, supervising a team of 14 people. By the end of 2006, the area configured 30% of the overall sales of the company. • Conducted the market assessment to define the business’s strategy and the service placement, analyzing in a quantitative and qualitative way the different players in the industry and the potential client needs.• Obtained the BU's first account, ENDEMOL ARGENTINA SA, resulting in an 11% uplift in overall company sales in the first year.• Generated meaningful relationships with more than 10 institutional accounts, negotiating contract terms. Amongst others, Promofilm SA, Televisión Federal SA, Fremantle Productions Argentina SA, Universidad del Cine and Capítulo Dos SA, all together representing 80% out of total sales of the unit. • Recruited and trained employees to form the teams destined to serve clients, configuring a key success factor for the service.

Mba, Business Administration And Management, General

Mba Exchange Program, Business Administration And Management, General

Activities and Societies: Rugby Club and debate Club

Online Marketing Executive Program, Marketing

Accountant

Bachiller Bilingüe En Ciencias Y Letras

Marketing Analytics: Competitive Analysis And Market Segmentation

Growth Marketing