Angie Deane Email & Phone Number

Greater Buenos Aires

Buenos Aires, Argentina

She has leaded projects in customer journeys, marketing automation (Eloqua), data management platforms implementation (Adobe Audience Manager) and customer experience in various industries (beauty, technology, financial services and telecommunications) in Argentina, Paraguay and the United States.

Buenos Aires

• Vorterix is a content, venue and technological solutions with focus on entertainment, with multiple distribution channels (radio, web, cable TV, venue and mobile apps).As Head of Marketing and Commercial Development I.
• Develop commercial offerings, supervise their implementation, and elaborate reports.
• Supervision of marketing campaigns of the whole Vorterix platform products in different media (radio, TV, digital and print).
• Coordinate the publication of news briefs in related media.

Buenos Aires, Argentina

• Editorial Vértice is a publishing company with more than 25 years developing books, magazines and DVDs for children and teens. It has the representation of the most recognized kid’s licenses (Disney, Mattel, Hasbro.
• Development and implementation of communication campaigns, promotions and POP marketing, coordinating briefings between design department, media and advertising agencies, and supervising license approvals and retailers.
• Supervision and definition of digital strategy for the company, creating secondary digital products (ex.: augmented reality app for coloring books) to our main product (books). Social network management (Facebook.
• Responsible for the development of imported products, coordinating design with suppliers in the country of origin (China), and supervising design, sampling, approval and follow up of administrative requirements. The.
• I was in charge of new client development (ex.: cinemas, newspapers, consumer goods companies), offering ad hoc material.

Buenos Aires, Argentina

• 360 PowWow is a multimedia production company focused in the Latin American and US Hispanic markets. Their products vary between tv shows, books (paper and e-books), talent management and development, magazines and.
• Supervised product redesign tasks for UniversoAlessandra.com (of the renowned sexologist Alessandra Rampolla) and was in charge of the content strategy for the site and its social networks, with one person under my.
• Delineate the online marketing strategy of Alessandra Rampolla’s e-books, in order to increase sales through all 4 channels (Amazon, Google Play, iTunes and BajaLibros.com). Likewise, I coordinated the publishing of.
• Defined the strategy in terms of AdNetworks for UniversoAlessandra.com (Batanga, AGEA, AdSense, DailyMotion) and monitored the revenue generated by these spaces.
• Assessed the viability of an opportunity, from the online point of view (ex.: Nina García or Fishbowl World Wide Media).
• Negotiated with integrators Alessandra Rampolla’s content development for mobile platforms.

Buenos Aires, Argentina

• AGEA Digital is the online branch of AGEA (the company that edits, prints and markets the leading publications in Argentina, including the mass circulation daily newspaper Clarín) responsible for developing, marketing.
• We received requests generated by our sales force, coordinated group briefing meetings with brands or agencies, determining which of our product best applied to the clients requirements, brainstorming different.
• Established the annual action schedules for each respective site, which were then packaged for delivery to the client.
• Developed a strategic program aiming to work with creative web designing talents at jointly defining actions for client portfolios.
• Actively participated in high level corporate meetings to define the company’s digital strategy, as well as joining monthly meetings with the management teams of other Grupo Clarin subsidiaries to share experiences and.

Buenos Aires, Argentina

• In this role I was in charge of the development of new online ventures within the company, new product launches and marketing campaigns, and the commercial development for some of the company websites.
• Leaded negotiations with Cúspide Libros and supervised the drafting of the contract with the legal department, regarding the books supply for Librocity.com.
• Designed the operational structure for Librocity.com, including the selection and hiring of key suppliers for the business success (programming, logistics, payment means and billing) and participated in the site startup.
• Supervised the operation and customer support (in charge of one report) and managed suppliers. Librocity.com is the first e-commerce business of the company and its creation ended in the buyout of a percentage of.
• Developed the market strategy necessary to increase the ad space sales of Entremujeres.com, BienCasero.com, VíaRestó.com, Librocity.com and Espectáculos.com, generating innovative and ad hoc proposals according to the.
• Conducted new business analysis (ex.: Grooveshark.com, Pixdom.com, VivoLive.tv) and existing businesses turnaround (ex.: VíaRestó.com), aimed to improve results.

Buenos Aires, Argentina

• RGB Entertainment and Cris Morena Group are audiovisual content producers leading in the Latin American market. As the New Media Unit Manager (Internet, Mobile and Videogames), I coordinated the unit operations.
• Recruited and coordinated the team formed by 5 professionals.
• Obtained savings of up to 17% of the overall estimated costs, and designed the commercial strategy to generate new customers and increase traditional business (television) sponsors investment within our unit in an 8%.
• Generated various promotional actions (contests, cross promotion between TV shows, magazines, live shows and web pages) which contributed to increase the different web pages traffic in a 180%, and the subscription rate.
• Contributed to the development of strategic alliances with Google/YouTube (achieving the first professional branded channel in Argentina, which became one of the most viewed throughout the world), The Walt Disney.
• Developed the Yups Project Business Plan, to be presented amongst potential strategic partners, and coordinated the site start up.

Buenos Aires, Argentina

• Catering Integral Argentina SA is a leading gourmet food service company. As Catertainment’s Manager, I directed the business unit supplying high quality; customer focused catering services for the entertainment and.
• Conducted the market assessment to define the business’s strategy and the service placement, analyzing in a quantitative and qualitative way the different players in the industry and the potential client needs.
• Obtained the BU's first account, ENDEMOL ARGENTINA SA, resulting in an 11% uplift in overall company sales in the first year.
• Generated meaningful relationships with more than 10 institutional accounts, negotiating contract terms. Amongst others, Promofilm SA, Televisión Federal SA, Fremantle Productions Argentina SA, Universidad del Cine and.
• Recruited and trained employees to form the teams destined to serve clients, configuring a key success factor for the service.

Mba, Business Administration And Management, General

Mba Exchange Program, Business Administration And Management, General

Activities and Societies: Rugby Club and debate Club

Online Marketing Executive Program, Marketing

Accountant

Bachiller Bilingüe En Ciencias Y Letras

Marketing Analytics: Competitive Analysis And Market Segmentation

Growth Marketing