As the founder and principal marketing consultant of Ryan Growth Marketing LLC, I bring a dynamic blend of creativity, strategic thinking, and data-driven insights to the forefront of marketing consulting. With a proven track record in crafting tailored marketing strategies that drive growth, enhance brand visibility, and increase engagement, I specialize in turning business objectives into tangible results. My approach combines the latest digital marketing trends with timeless principles of brand storytelling and customer engagement, ensuring each client achieves sustainable success. At Ryan Growth Marketing LLC, I'm committed to meeting and exceeding clients' unique needs, leveraging innovative solutions to navigate the ever-evolving marketing landscape. My dedication to excellence, continuous learning, and adaptability have positioned Ryan Growth Marketing LLC as a trusted partner for businesses seeking to achieve and surpass their marketing goals.

As the Director of Marketing, I held a pivotal role within the leadership team, collaborating closely with the CEO and other executives. My primary responsibility was to spearhead all marketing and demand generation initiatives, ensuring cohesive strategies aligned with the company's overarching goals.• Identified opportunities to accelerate growth by building and overseeing multiple customer acquisition and retention strategies, in collaboration with sales. • Maintained a consistent brand of high quality for visual aesthetics, multimedia, voice, and experience.• Built, developed, and inspired a team of thoughtful, driven, and curious individuals investing in and supporting their overall career success.• Collaborated with the executive team to refine strategic priorities, annual/quarterly milestones, and corresponding forecasts and budgets.• Cultivated productive partnerships with other teams including Sales, Customer Success, Finance, and Product teams to understand the customer, influence the product roadmap, and expand Cavallo’s market reach.• Implemented and refined processes throughout the marketing organization, enhancing efficiency and effectiveness. Streamlined the marketing technology stack to fuel top-of-funnel pipeline growth and bottom-of-funnel analysis.• Defined, measured, and optimized quantifiable business, customer, and financial metrics and goals.

• Directed and inspired a high-performing marketing and communications team, providing strategic direction for product launches, trade show strategies, and campaigns to boost product adoption and engagement.• Developed and implemented comprehensive marketing and communication strategies to strengthen Bushel’s market presence and generate demand for Bushel products, partnerships, and general business activities.• Spearheaded the planning, organization, and successful execution of the inaugural annual customer conference.

As a Product Marketing Manager at Bobcat, I was the glue that bound product strategy and marketing strategy to the tactics that ultimately led to sales. I developed positioning and promotions for our products and organized product launches. • Built product knowledge and credibility with product management teams to translate engineering details into clear user benefits and product positioning and messaging that resonated with buyers.• Market intelligence - understand why customers buy a Bobcat product, how they buy and who they are• Monitored competition• Developed marketing plans including key activities and budgets to support the retention of existing customers and the acquisition of new customers.• Assessed the effectiveness of the marketing programs using relevant KPIs on an ongoing basis, and reported back to the business on required changes.• Looked for every opportunity to drive market share and optimize the marketing strategy whether it be a launch, a sales program, trade show, or improving overall performance• Planned the launches of net-new products and refreshes of existing products, and managed the cross-functional implementation of the plan.• Managed writing, editing and design of compelling content like case studies, videos, website copy and blog posts while maintaining consistency of message and brand identity.• Managed budget and demonstrated ROI.

• Delivered an excellent attendee experience for community building, educational events for the constituents of Dynamic Communities. • Directly managed over 20 Microsoft Dynamics and Power Platform conferences and marketing activities globally. Collectively, yielding over 3,000 attendees, 95 sponsors and 640 expert-led sessions while managing annual multi-million-dollar budget and growing revenue by 20% through implementing new creative ideas. • Led domestic and international teams for small to mid-size global events across North America, Europe, Africa, South America and Australia ensuring budgets were managed and the team was operating at maximum efficiency.• Worked with the business owner to understand the scope, objectives, and event layout.• Created and managed the project plans and event work back schedule & ensured deadlines were met• Led effective, objective-driven core team meetings that drove action items and results• Managed event budgets and constantly refined the operational and logistics process for cost and process efficiency • Project managed a team responsible for all the elements of successful events and their operation including, but not limited to the marketing, website presence, registration process, sponsorship sales and fulfillment of the events.• Managed event execution logistics, including: registration process and setup, room set-up requirements, audiovisual needs, food and beverage selection, final counts and review of banquet event orders• Created and managed the event plan, delegating responsibilities and timeline of the event to the internal team• Managed vendor relationships, including hotel, A/V, etc. and others

• Grew GPUG & NAVUG user group's membership base and attained revenue goals for Dynamic Communities. • Conducted in-depth market research to understand pain points, personas, content consumption patterns, industry trends and membership needs of the Dynamics user market. • Worked closely with the programming team, engagement team and greater marketing team to develop educational programming, demand generation programs, messaging and membership offerings.• Developed relationships with key Microsoft stakeholders, partner members and user members•

Developed and led Network Center, Inc.'s overall marketing strategy.• Leveraged market and industry information to develop and drive effective creative through marketing campaigns. Led development and execution of creative including planning and execution of photo, video, and other related efforts.• Used marketing analytics to drive and maximize marketing communication efforts.• Developed ad campaigns, email and direct mail campaigns, literature and mulit-media.• Procured, maintained, and distributed all promotional items.• Maintained and updated corporate website and social media sites – Facebook, LinkedIn, Twitter, Google+, YouTube. • Created a blog to share thought leadership online resulting in increased web traffic. • Organized and facilitated events for customers and prospects including annual nVision conference, customer golf open, customer appreciation days, lunch & learns, etc.• Developed annual trade show strategy and budget working with sales team to plan marketing messaging, displayed products, booth layout, and lead generation strategies for each show.• Provided direct supervision to graphic designer and marketing coordinator which included objective setting, performance management, motivating, training and coaching.• Originated marketing/advertising procurement of vendor funds for marketing campaigns/events – completed MDF applications and claims.• Developed strategies for SEO, online advertising, PPC, and social media outlets.• Analyzed and reported web analytics tracking trends, lead generation efforts, and campaign results.

• Developed and executed all US marketing strategies including SEO (search engine optimization), online ads, print ads, direct mail, email campaigns, promotional items, telemarketing campaigns and trade shows.• Tracked campaign responses and results, analyzing results to modify campaigns and maximize return on investment. • Managed website content and messaging to increase conversion rates by 900%.• Started company blog and created website offers which resulted in increased website traffic by 1,700%.• Managed Inside Sales Representative and three Marketing Interns.

• Managed implementation of Microsoft Dynamics® CRM and worked closely with Microsoft partner.• Organized initial scoping process, lead clean-up of GoldMine database, and identified key reports.• Developed and executed MDU (multiple dwelling units) marketing strategy including radio spots, online ads, direct mail, promotional items, door-to-door marketing materials, fliers and property manager gifts.• Created sales and marketing reports to track customer data providing insight into prospect and customer trends. • Proofed and edited marketing materials such as quarterly newsletters, annual reports, brochures, customer letters, and fliers.

• Marketing Manager for the construction and equipment industries at WennSoft. • Researched, proposed and developed new industry opportunities in go-to-market campaigns – driving new WennSoft customer additions.• Developed annual marketing plan including industry campaigns and execution management.• Worked to identify additional advertising and PR opportunities including case studies to assist with industry exposure and awareness of WennSoft solutions.• Managed association membership benefits and tradeshow event participation.• Database and list management of new prospects, leads and opportunities for marketing campaigns.• Provided detailed reports related to the opportunity, investment and successes from specific initiatives.• Continually expanded knowledge base and expertise in the areas of focus for WennSoft.

• Managed marketing campaign calendar.• Worked with various team members to complete proposed campaigns.• Developed weekly, monthly, and annual marketing campaign reports.• Worked with the internal operations team and SilverPop Engage B2B to integrate our CRM database with Engage B2B for lead generation. • Created emails, surveys, and microsites in Engage B2B for WennSoft prospect, customer, and partner communications.

• Compiled and analyzed quarterly competitive reports for Flint’s largest client. Gathered information by monitoring over 120 publications monthly and tracking competitor ads by totaling ad costs. • Created and conducted in-depth surveys, one-on-one interviews, and lead tracking for various clients.• Developed a secret shopping program and managed assignments monthly for over 70 stores.Gathered market and industry research for clients upon request.

• Constructed, maintained, and updated Microsoft Business Solutions Convergence, Tech Ed, and video library intranet sites.• Wrote and edited content for presentation resources that assisted sales and marketing teams. • Assisted the Senior Communications Manager in creating and proofing internal communications.• Created marketing plans for Microsoft training events that utilized a variety of mediums, including PowerPoint presentations, online intranet advertisements, and weekly email newsletters.

• Assisted the Director of Assessment and Institutional Research with the logistics of the annual senior survey which was given to approximately 600 graduating seniors. • Compiled resulting data from the annual senior survey.• Managed and tracked all articles published by the Vice-President of Academic Affairs.• Provided administrative assistance for the Academic Affairs Office including copying, filing, ordering, and purchasing office supplies and organizing office materials.