Angie Heiple Email & Phone Number

Detroit, Michigan, Us

Drive go-to-market strategy, inclusion/diversity initiatives as “One Brinker” creating a competitive advantage in marketplace; lead and support internal communications and strategic growth initiatives.• Executed go-to-market strategy and launch to employees to communicate value of "One Brinker"• Formalized and built marketing and internal communications foundation and discipline• Oversee creation of branded materials, promotional tools, bid responses, and PR plans• Handle all communications including CEO correspondence, media inquiries, community outreach• Representative and liaison for stakeholder and VIP business relationships

Dearborn, Mi, Us

Implemented strategic direction of company by rebuilding and aligning critical marketing functions around executive vision and growth goals; Established and drove communication objectives • Worked closely with executive team to advise on, implement, and measure high-priority initiatives, guiding decisions, developing roadmaps, and putting plans into action• Led research and revitalization of brand identity and business pursuit targets to employees, customers, prospects, trade media, and agency partners• Launched methodology to shorten sales-cycle and strengthen long-lead sales pipeline• Developed and managed RFP process; oversaw response strategy, deck development, copywriting• Built and managed internal teams across multiple functions including Marketing and Brand Strategy; Planned and facilitated Board of Director meetings

Dearborn, Mi, Us

Identified and acted on opportunity to improve cross-functional alignment and enterprise-wide development by building HR team and evolving its function from transactional to business partner • Instituted practice of organizational design to identify and solve gaps, redundancies, and barriers• Onboarded all executive and senior level talent, driving integration and managing change; Proactively recruited and developed resources for operational and client-facing teams• Drove improvements on transactional side of HR including I-9 compliance, shop and show floor safety, performance reviews and manager training• Championed the brand and culture through employee relations and internal communications• Built and managed internal team; tapped into resources across entire organization

Dearborn, Mi, Us

Drove positioning of brand as “One EWI” to strengthen overall equity in marketplace; Operated as Chief of Staff to break down silos and create collaboration between critical functions • Created and executed global brand guidelines and go-to-market strategy to align with business goals and to demonstrate collective value in offerings of the different business units• Developed integrated campaigns through websites, digital engagements, SEO/PPC, PR, direct marketing, live events, sponsorships, speaking engagements, content marketing, and social media• Drove execution of branded materials and sales tools, working closely with internal design teams and business unit representatives• Supported RFI and RFP responses as a pitch strategist, writer and coach to pitch team• Built and managed internal team plus a network of 15+ agency/freelance partners

Dearborn, Mi, Us

Hired to strategically build company’s first internal PR function to support launch of EMEA operations and rebrand from Exhibit Works, Inc. to EWI Worldwide • Led and executed message strategy and creative storytelling globally, across all internal and external channels, including CEO and employee communications, corporate website, blog, e-news, speaking engagements, live events, trade/business publications, sales tools and marketing assets• Implemented media relations management system and client-focused pitch strategy and process• Managed partnerships for proactive story pitching and unique thought leadership opportunities• Collaborated with company’s divisional leaders, domestic and international, to ensure overall business needs were met and messaging was on-brand for each unique set of objectives• Selected and managed agency partners; provided direction to PR counterpart in Asia

Detroit, Michigan, Us

Responsible for long & short-format productions from magazine/documentary-style programs & live events to news promotions & brand image campaigns • Led creative and technical productions, from concept to completion, including story ideas, research, interviews, scriptwriting, graphics, set design, studio and field shoots, pre/post-edit• Wrote promotional scripts for news talent, voice-over talent, network celebrities• Executed communication strategy against weekly measures of Nielsen Ratings and market analysts• Managed client and partner relations for content sponsorships and sales contracts, including automotive OEMS, brand agencies, publicists, media outlets and non-profits• Managed internship program; collaborated with internal sales, engineering and news departments

Supported technical production of live and taped broadcasts and produced daily promotions • Operated chyron graphics and studio cameras for all newscasts• Floor Directed all newscasts, special programming and promotional shoots• Wrote and edited on-air spots promoting the 11pm news

East Lansing, Mi, Us

Bachelor Of Arts, Communications

Education record