Angie Goodwin Johnson Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

• Project Management: Manages projects in high-volume environments consulting with internal stakeholders, managing external vendors and aligning resources to execute on marketing goals
• Multi-Channel Campaigns: Developes strategic promotional campaigns across multiple channels including email, print, direct mail, and digital

Owings Mills, Maryland

• Strategic Communications: Planned and executed communication plans for a portfolio of 12 retirement plans, reaching an audience of 20,000+ with targeted campaigns and messaging
• Communications Mapping: Developed communications timelines and workflow processes; provided regular status updates to internal business partners and other stakeholders
• Collaborator: Collaborates with clients establishing format, wording, and flow for employee meetings including topics and speakers
• Strategic and Tactical Plans: Consulted with internal business partners delivering strategic campaigns with targeted, impactful messaging; carried out tactical execution of plans
• Annual Planning: Developed annual planning calendars for client companies outlining communications strategy for a year along with monthly performance and messaging tactics

Owings Mills, Maryland

• Integrated Marketing: Managed integrated marketing programs for RPS Product & Marketing supporting institutional sales producers resulting in winning new business and client retention
• Content Development: Developed content for internal business partners assisting relationship managers and rebid sales team with impactful presentations for client pitches
• Strategic Marketing Campaign: Partnered with ad agency and TRP in-house creative teams constructing and executing strategic marketing campaign targeting the Broker-Dealer market
• Website Demo Videos: Managed and developed script and visual content for TRAC, Omni, and Non-Qualified participant website demo videos
• Tactical Plan Execution: Successfully collaborated with various internal teams developing strategic marketing programs and executing tactical elements

Ellicott City, Maryland

• Client Expansion: Expanded agency’s portfolio by locating, developing, defining, and negotiating business relationships with various clients and strategic partners
• Silo Breaker: Build trust and dismantled silos among strategic company partners with varying ideas and work styles achieving ultimate and singular goal of winning new business
• Certification Process: Managed agency’s certification process through the Maryland State Department of Transportation
• Industry Trends: Regularly monitors industry trends ensuring timely delivery and innovation for clients and strategic partners
• Analytics: Prepared and presented market research data to clients; detailed innovative solutions for improving market share

Sparks, Maryland

• Campaign Development: Essential member of McCormick's 125th anniversary team launching integrated campaign donating $1.25 million to United Way Worldwide to feed those in need
• Marketing Plan: Developed and managed marketing plan for McCormick World of Flavors, McCormick’s 3,800 square foot flagship retail store
• Award-Winning Strategy: Contributed to creative and strategic work resulting in industry awards for McCormick’s Digital Dinner Bell mobile app and Guess That Spice interactive game
• Writing and Wordsmithing: Wrote and developed McCormick’s corporate global brochure and internal employee newsletter
• International Translations: Printed material translated into 5 languages by collaborating with a global translation agency
• Content Development: Developed content for McCormick’s corporate brand story featured in ‘America’s Greatest Brands’

Bethesda, Maryland

• Communication Plans: Developed and implemented communications plans and tactics executing on strategic and operational goals and objectives for Kaiser Permanente’s Community Benefit projects
• Written and Oral Presentations: Strategized with internal clients, writing creative briefs; prepared presentations, speeches, and talking points
• Marketing Plans: Managed tracking and monitoring of all marketing plan related activities including ROI project reporting, advertising tracking, web response, email campaign, and event results
• Leadership: Coordinated and managed regional KP project increasing volunteer opportunities 138% with non-profit and community partners
• Partnerships: Managed partnership with United Way exposing Fun, Fly & Fit program to multiple counties and District of Columbia
• Event Planning: Planned community health fairs and outreach events at KP medical facilities in Mid-Atlantic region

Silver Spring, Maryland

• Budget Management: Managed ISPI’s annual marketing budget
• Marketing and Communications: Managed all marketing and communications for association’s 3,000 plus membership of government, corporations, higher education, and students
• Membership Expansion: Developed marketing plan template for ISPI's 35 chapters resulting in double-digit increases in membership at 80% of chapters
• Interpersonal Relationships: Interfaced with members in 35 chapters throughout the US employing active listening, flexibility, and empathy; exercised teamwork, dependability, and leadership within headquarters, and.
• Training Development: Created training materials and training workshops for ISPI’s Certified Performance Technologist (CPT) professional designation
• Content Management: Managed content for Performance Improvement Journal and Performance Improvement Quarterly publications

Mclean, Virginia

Herndon, Virginia

Bachelor Of Science, Business Administration, Marketing

Minority Business Executive Program (Certificate), Business Management

Associate Of Applied Science, Business Management