A results-driven professional, I lead the strategic development and execution of comprehensive digital and social media marketing initiatives that drive brand growth, visibility and engagement. My expertise encompasses a broad spectrum of responsibilities and achievements:Key Competencies:* Marketing Strategy Development* Marketing Budget Development & Management* Social Media Director* Cross-Functional Collaboration* ROI & KPI Analysis* Competitor Research* Trade Shows* Photography & Videography* Drone Operation-Part 107 Licensed •Integrated Marketing Strategy: I develop and execute an all-encompassing marketing strategy that seamlessly aligns with our company’s overarching goals. My strategy heavily emphasizes social media, utilizing platforms like Facebook, Twitter, Instagram, and LinkedIn to boost our brand’s visibility and engagement.•Content Creation and Management: I create and manage diverse, engaging content across different digital channels. My responsibilities include crafting compelling narratives and curating multimedia content, ensuring our online presence is both consistent and impactful. •Community Engagement: I engage with our online community, responding to comments, messages, and mentions. This hands-on approach helps me build a loyal and active audience, strengthening our brand’s online presence.•Analytics and Reporting: I regularly analyze and report on the performance of our marketing campaigns using tools like Google Analytics. These insights are vital for guiding the strategic direction of our marketing efforts and showcasing their impact to our stakeholders.•Brand Stewardship: As the primary custodian of our brand, I ensure consistent messaging across all platforms and marketing materials, maintaining a strong, cohesive brand identity that resonates with our audience.• Trade Show Coordination: Coordinate and execute company promotions at trade show events, contributing to increased visibility and market presence.

As the Procore Administrator and Executive Sponsor at Fox Cities Builders, I play a pivotal role in ensuring the seamless adoption and utilization of Procore, our primary project management tool. This role demands a deep understanding of construction project management, a commitment to process improvement, and the ability to collaborate effectively with cross-functional teams and stakeholders.Responsibilities:* I lead the strategic implementation of Procore, overseeing every aspect of its integration into our project management workflow. This includes defining clear objectives, timelines, and milestones.* Collaboration is at the heart of this role. I work closely with cross-functional teams and stakeholders, ensuring that Procore aligns with our project management needs and goals.* To maximize the utilization of Procore, I provide continuous support and training to our teams. This involves conducting training sessions, addressing user concerns, and staying up-to-date with Procore's latest features and updates.* An essential aspect of my role is to develop and implement standards for SOP (Standard Operating Procedure) development at various user levels within Procore. This ensures consistency and efficiency in our project management processes.* I act as an advocate for technology adoption within our organization. I highlight the benefits of Procore, promote its use, and ensure that it aligns with our long-term strategic goals.* I establish a feedback loop with Procore users within our organization, gathering insights and suggestions for enhancements. This feedback loop is crucial for continuous improvement.

As a dedicated member of the leadership team at Fox Cities Builders, I have had the privilege of playing a pivotal role in shaping the company's direction and fostering a values-driven organizational culture. Committed to the vision set forth by our C-Suite, I have worked diligently to translate strategic goals into actionable plans and initiatives, all while championing our core values.Responsibilities: *Alignment with C-Suite Vision - Collaborate closely with the executive team to translate their strategic vision into actionable plans and initiatives, ensuring all organizational efforts are aligned with overarching goals.*Promotion of Company Core Values - Champion the company's core values of hard working, trustworthy, doing the right thing, and respectful, fostering a values-driven culture throughout the organization.*Leadership and Team Empowerment - Lead by example, empowering team members at all levels to embody core values and uphold high standards of conduct, resulting in a cohesive and values-driven workforce.*Communication and Messaging - Craft and delivere clear and consistent messaging to all employees, reinforcing the company's mission, values, and strategic objectives, fostering engagement and alignment.*Performance Measurement - Develop key performance indicators (KPIs) and metrics to assess progress towards C-Suite goals and monitor performance to ensure objectives are met or exceeded.*Cross-Functional Collaboration - Facilitate cross-functional collaboration and cooperation, breaking down silos and enabling teams to work together harmoniously in pursuit of shared objectives and values.

Steel Frame Structures and Custom Fabrication Agricultural and CommercialAdministrative•Prepare letters, reports, presentations•Develop and maintain administrative processes to reduce redundancy, improve accuracy and efficiency •Maintain up-to-date confidential files; manage sensitive information•Build internal and external relationships with prospects and customersPeople Operations•Ensure confidential employee records are accurately maintained •Administer all employee benefits including insurance, retirement, etc.•Manage company employment policy and procedures•Standardize new-hire process and onboarding program •Train/coach employees in various office tasks, technologies, and equipment•Develop and implement continuous training program for management, foremen, and crewMarketing•Manage all social media operations to develop the Performance Fab brand (Facebook, Instagram, Twitter, Pinterest, Google MyBusiness, etc.) and execute social media content calendar (daily, weekly, monthly)•Author and develop a consistent stream of fresh, clever and creative content that grows fan base, engages and educates the audience•Consistently identify new influencers to partner with to drive social follower growth•Develop engaging dialogues with customers and prospects, answer questions where appropriate and in a timely manner•Design company promotional materials•Plan and develop trade show & career show exhibits/presentations•Plan with Vice President the design of company apparel

• Plan, coordinate, and direct all sales systems training programs for the teleservice department • Confer with Teleservice and Customer Service Management in order to determine sales system training needs• Develop training plans to meet identified needs• Organize training schedules for new teleservice reps. • Coordinate and conduct new employee training• Work with sales (telesales, national account executives and RSMs) & customer service management to develop a collaborative new hire training program and on-going education• Design and present sales systems training programs, utilizing a variety of training formats, including individual training, group training, group instruction, on-the-job training, online, and workshops• Evaluate the effectiveness of training after each program• Assist with National Account Sales Analysis (NASA) regarding report and formatting as specified by Sales Management• Analyze market codes and reason codes to assist marketing and sales in determining lead quality verses sales skills quality and also ensure database accuracy for database marketing promotions• Provide one-on-one coaching for teleservice reps and customer service on Imperial Term and Report Requester• Provide coaching and mentoring feedback for Teleservice Management• Organize and develop SOP training manuals, evaluation procedures, multi-media visual aids and other educational material• Update records and compile statistical reports on training programs for new teleservice reps• Develop metrics and tracking mechanisms to measure program success

•Research and understand new customer base within the Federal and State Government Market (Army, National Guard, Air Force, Navy, Marines, State and City Government)•Interact daily with current customers and generate repeat sales by uncovering need and promoting new products •Qualify over 70 opportunities to be developed with the assistance of RSM•Demonstrated the ability to maintain composure and work efficiently in a fast paced environment

• Oversee the implementation of organizational policies and procedures of customer service team • Monitor the performance of 8 personnel between 2 call centers to ensure a productive work environment• Motivate employees to achieve personal goals and to consistently meet expected quota• Ensure workflow efficiencies, customer service excellence, and quality assurance

•Enter assigned customer quotes and bids into the computer system•Format quotes and bids according to sales department and customer needs in quoting system and/or Excel•Provide cross-referencing of competitor product to Imperial product and updates the Imperial cross-reference database•Process price book requests from sales department•Updates LTA Log and Aftermarket Promo Pricing report on a monthly basis

Promoted:• Identify and make recommendations for improvements to training processes and classes• Oversee the implementation of organizational policies and procedures• Create Customer Service Training Guidelines and Customer Service Manual• Monitor the performance of 12 personnel between 2 call centers to ensure a productive work environment• Motivate employees to achieve personal goals and to consistently meet expected quota• Ensure workflow efficiencies, customer service excellence, and quality assurance• Train customer service representatives and enable them to move to a sales associate role communicating progress with Sales Management team• Oversaw transition of sales representatives for United Parcel Service and Home Depot

Promoted:• Assist in providing inside sales and technical support to more than 4000 ScanTel customers nationally while maintaining excellent customer relations• Effectively present barcode scanner information in one-on-one and small group situations to customers, clients, and other employees of the organization• Coordinate software installation of Imperial WebPush program on more than 500 customer computers nationwide• Configure email and web login accounts for customers and train customers on the use of the program and website

Promoted:• Assisted in the development of new policies and procedures for the newly developed National Inbound Specialist position• Interacted daily with customers and utilized excellent organizational skills to manage over 1,200 active accounts with yearly sales of $3.2 million, and processed over 2,000 orders per month• Organized Tool Room Reset processes for Home Depot-included over 400 stores• Updated customer database with accurate up-to-date information• Demonstrated the ability to maintain composure and work efficiently in a fast paced environment• Worked with National Account Executives to define customer needs and guarantee delivery of company’s commitment to the customer• Generated repeat business through successful client follow-up

• Assisted sales staff in meeting corporate revenue and growth objectives• Responsible for answering customer queries (65+calls/day), problem solving and providing detailed information on new products• Assisted in the training of new customer service representatives and associates• Reviewed and corrected account information and processes• Processed customer orders, verified shipping and billing information• Assisted with customer inquiries about web account access and training