Boutique consultancy that advises companies on launching, scaling, and commercializing innovative brand, products, and services. Deep expertise in health, consumer, and AI.

Oversee all things brand, marketing, and communications for Samsung's innovation group which invests in, acquires, and partners with the boldest and most ambitious startups globally. In this role, I'm responsible for driving awareness of Next's work globally and leading the Brand and GTM practice which supports 200+ AI, health, robotics, and frontier tech portfolio companies.

As the first executive brand and marketing hire, helped transform an undifferentiated co-working company into the country’s largest premium workplace-services platform serving both landlords and companies, laying the foundation for a majority investment by CBRE. Direct oversight for acquisition funnel, product marketing, media, brand, internal and external communications, content, social media, and events. P&L accountability and responsible for driving aggressive QoQ revenue growth.- Oversaw 3X network growth and expansion into 25 new markets, growing the business from $25M to $109M in less than 18 months- Grew a marketing team from two generalists to 22 specialists across growth, product marketing (B2B and B2C), inside sales, regional marketing, content, design, communications, and brand partnerships- Led the complete redesign and re-optimization of the company’s website- Overhauled all brand assets including imagery, iconography, and voice- Oversaw media strategy, which resulted in 75+ trade and national publicity hits including NYT, WSJ, Bloomberg, and MSNBC

Led product strategy, design, brand, and marketing for Celmatix, a product-centered women's health company named one of the most innovative companies in the world by Fast Company.- As employee #9, helped grow the team to 125+, ensuring right-sized scaling of the marketing, product, and brand teams- Led the development of all fundraising materials and storytelling, which closed $61.5 MM in venture funding- Designed, built, launched, and scaled two de novo products that translate complex science discoveries into consumer-friendly, commercially-viable products and services across multiple audiences, channels, and markets: Polaris, the world’s first data analytics platform for optimizing fertility; Fertilome, the world’s first genetic test for reproductive health- Direct management and oversight of the company’s full product and marketing budget - representing ~35% of the company’s spend - with a focus on capital efficient growth in a resource-constrained environment- Oversaw all qualitative and quantitative user research, including “The Next Gen Women’s project,” an ambitious 2-year consumer research effort that interviewed or surveyed more than 4K millennial women to understand how they are fundamentally changing the face of healthcare - Led the development and ongoing management of all marketing sites including celmatix.com, myfertilome.com, and saythefword.com- Drove communication and media strategy, which has resulted in 100+ stories in a wide array of business, trade, tech, and consumer outlets including FastCo, TechCrunch, Fortune, Forbes, Time, and Wired - Developed strategic partnerships with several nationally recognized women’s health companies and nonprofits including Planned Parenthood, the Women’s March, and Maven to accelerate brand and product growth- Represented Celmatix at top conferences including WebSummit, SxSW, and Fortune Brainstorm Health

- Led brand, marketing, and communications efforts for educational startup that pioneered the tech education “bootcamp” and was acquired by Adecco for $400MM- Oversaw the launch of the technology institution’s first digital subscription service, global expansion into five new markets, and a doubling of the user base

- Recruited to join executive leadership team responsible for scaling the New York studio- Advised IDEO clients on brand, new product launches, and go-to-market strategies- Guided cross-functional project teams on storytelling strategies to shape compelling client recommendations- Led relationships with key conference amplifiers including TED, SxSW, SummitSeries, and Behance

- Oversaw the launch of more than 100 bestselling titles for a diverse list of non-fiction and fiction writers including Gretchen Rubin, Sarah Palin, Jack Welch, Jim Collins, Dr. Mehmet Oz, Nina Garcia, Michael Crichton, Barbara Kingsolver, and Daniel Silva- Initiated and led strategic marketing partnerships with J Crew, American Express, Bluefly, HSN, and Target