I manage executive communications for the CVP of CSA and internal communications for the organization.

My team manages executive communications for Kathrin Renz, Vice President of AWS Industries, and internal communications for the organization.

My team tells high impact stories about how AWS is empowering industry transformation in the Sports, Media & Entertainment, and Game Tech space while protecting the brand reputation of the number one cloud provider in the world.

• Manage a team of three PR and social media practitioners to achieve a consistent voice on external channels• Grew the social media community by 64% YOY in second half of 2015• Placed profile pieces on CEO Glenn Kelman and Redfin in BusinessWeek, Bloomberg and USA Today• Led the communication strategy around product launch campaigns such as ‘Book it Now’

• Led Facebook’s 2014 Year in Review data analysis, which included a Today Show piece as well as several print and online pieces. Additionally, managed crisis communications around the Year in Review product launch.• Launched Say Thanks, a goodwill product, which garnered nearly 100 press articles across consumer, tech and business.• Worked on several additional stories and product launches within the Facebook portfolio including video, trending, sports and more.

• Directly managed a staff of up to six employees while developing and executing consumer PR campaigns across the Xbox portfolio.• As the consumer and broadcast expert, pitched and oversaw pitches to land earned coverage in an effort to change/maintain the positive perception of the Xbox brand and products.• Led numerous consumer campaigns including: Xbox One launch, Titanfall SXSW launch event, Xbox Fitness launch, Holiday campaign, 2-way TV campaign and numerous additional first and third party game campaigns.• Oversaw broadcast segment, broll and photography shoots including vendor selection and budget. • Prepared Yusuf Mehdi, Chief Marketing Officer for Xbox, and other top executives for on camera interviews.

• Supervised a staff of four employees to develop and execute PR strategies for the company’s US portfolio.• Pitched interviews and story ideas to global media outlets; held press conferences and oversaw event campaign creation, execution and tracking.• Managed forecasting, budgets, scope of work plans and expense control for accounts surpassing $1 million. • Conceptualized and produced original campaigns featuring A-list celebrities, reaching more than 1 billion people through television, print, online and social media.• Handled celebrity wrangling, event staffing and contract negotiations.• Oversaw brand advocate and blogger outreach efforts securing impressions from influentials such as Khloe Kardashian, Ricky Martin and Mos Def. • Led brainstorms, new business pitch presentations, team meetings, post-mortems, client meetings and presentations. • Developed marketing collateral including press releases, fact sheets, infographics, social media calendars, recap reports, buzz reports and more.

• Managed enthusiast and consumer media relations for The Sims products including The Sims 3 and its expansion/stuff packs, The Sims Medieval, MySims Kingdom, SimCity Creator and SimAnimals.• Acted as the global lead for the brand, directing strategy on worldwide public relations plans, events and announcements. • Lead efforts on digital and social media plans across The Sims 3 social networks reaching a combined 8 million uniques • Worked closely with the development studio to remain knowledgeable on upcoming games, shape product demos, approve and distribute assets. • Interface with marketing partners regularly to develop key messaging, communications plans and social media plans. • Managed direct reports as well as multiple agencies to ensure synchrony amongst all parties in executing against the global strategy.• Aggressively pursued entertainment/pop culture opportunities for the brand securing high visibility positions with Teen Choice Awards and Variety’s Power of Comedy Event.• Coordinated and execute press tours resulting in positive publicity for the product.• Secured speaking opportunities at conferences such as E3 and Leipzig Games Convention; Managing all aspects of the process including proposal preparation and spokesperson coaching.

• Managed day-to-day account activities for clients such as RedOctane, Sony Online Entertainment and MTV properties GameTrailers and Xfire• Acted as the media relations liaison for clients; Proactively pitching top tier media on products, business news and company announcements.• Developed communications strategy and scope of work plans.• Managed team members, offering motivation and guidance on writing and pitching efforts.• Executed incentive programs, merchandising activities, promotions and samplings of key products to increase sales.• Secured speaking opportunities at conferences such as GDC and Hollywood and Games Summit; Managing all aspects of the process including proposal preparation and spokesperson coaching.

• Managed crisis communications for Internet-based attacks against Microsoft code.• Integrated closely with marketing and advertising for coordinated campaigns. • Coached Spokespeople for interviews, speaking opportunities and social events. • Responsible for weekly client meetings including coverage results presentation.• Owned checklists and work back schedules for long term projects.• Consistently made recommendations to clients that impact business goals. • Served as team expert on emerging communications tools like blogs and podcasting.• Mentored entry-level PR staff on strategies, writing development and leadership

• Handled media relations and event logistics for BMW’s Ultimate Drive for the Susan G. Komen Foundation, a grassroots test-drive campaign that generated over $1 million for the Susan G. Komen Breast Cancer Foundation.• Coordinated all aspects of on-site activities including; registration, product related questions, and set up/breakdown of event.• Acted as on-site liaison for BMW centers, local Komen representatives and BMW Regional Staff.• Record and report program data including; prospect information, post event write-ups, inventory tracking and customer comments.