- Plan and create blog articles, quarterly newsletters, email campaigns and social media content for PCIC's website, MailChimp, LinkedIn, Facebook, Instagram, and Twitter/X- Work closely with software development, data analysis, and care coordination teams to ensure that stakeholders understand product features and impact of services- Support development team with user acceptance testing (UAT) to ensure timely release of product updates- Develop graphics and branding materials including logos and visual representations of products using Canva and Adobe Illustrator- Collaborate with healthcare and social service partners to ensure that public relations efforts align with brand guidelines and stakeholder interests- Monitor campaign analytics closely and make strategic branding decisions in collaboration with C-Suite

- Guide brand strategy for Hurley Write, Inc. and its brand representatives, maintain brand guidelines- Manage marketing channels using Buffer, HubSpot, and Meta Business Suite, planning and scheduling one-off and long-term campaigns across email, TikTok, YouTube, LinkedIn, Facebook, and Instagram- Create text, image, video, and slide deck content using Canva, Adobe Creative Suite, CapCut, Clipchamp, Topaz Video AI, MS Office Suite, Google Suite, and ChatGPT- Automate processes for sales team to ensure efficient use of resources, e.g. email drips, task reminders, sales funnel stages

- Teach workplace writing to professionals on technical teams (e.g. engineers, accountants, scientists) in remote webinars and face-to-face workshops using a customized curriculum that encourages a strategic approach to communication through problem-solving and readability studies- Support business success through strategic consulting, creating internal communications (e.g. proposals, SOPs, executive summaries), and project management (marketing, instruction, and technology)

Managed staff and daily operations at the UHCL Writing Center through:- Overseeing hiring, training, and professional development of all tutoring staff- Growing the course-embedded tutoring program from 1 to 10 courses supported within 1 semester- Coordinating marketing efforts, including copywriting/editing and content creation, across the official Writing Center website and all social media- Implementing new services such as peer writing groups to support student success in the University

Maintained the Writing Center's financial records, developed new programs and services for the Center, mentored staff, and performed administrative tasks as needed.

Graduate Research Assistant to Dr. Lorie Jacobs of the University of Houston-Clear Lake writing program. Focus of graduate research was the process of recruiting, organizing, and transcribing group research interviews on writing in the workplace. After interviews were complete, focus shifted to codifying and analyzing research data, and contributing authorship to research publications.

Maintained the Writing Center's financial records, developed new programs and services for the Center, mentored staff, and performed administrative tasks as needed.

Responsible for client acquisition: recruited prospective clients via phone and e-mail, analyzed markets of potential clients and developed marketing contact lists to be used by the company.Responsible for copywriting: created and updated website, newsletter, blog articles, email templates, and other promotional products as needed. Managed teams of copywriters on larger request for proposal (RFP) projects as needed.

Prepared and carried out lesson plans and assessments to teach literature, grammar, and classical studies to middle school (6th-8th) students of Highlands Latin Cottage School-Houston.