๐Angie๐ Ruff โ๏ธ Email and Phone Number
Founder of the Institute of Branding and Flavor Craft Consulting.Providing comprehensive solutions tailored to emerging and mid-size CPG brands.Our mission is to unlock the full potential of food brands by overcoming sales challenges, optimizing marketing resources, and leveraging deep manufacturing knowledge for enhanced product quality and efficiency.- Holistic Brand Strategy: Combining market insights and brand positioning to create compelling narratives.- Manufacturing Excellence: Utilizing years of co-manufacturing experience to streamline processes and ensure scalability.- Sales & Distribution Optimization: Crafting strategies to enhance brand visibility and drive sales growth.- Product Development & Innovation: Guiding innovative product creation aligned with market trends.- Comprehensive Brand Consulting: End-to-end support focusing on COGS, margins, and logistics.- Brand Owner Coaching: Providing a sounding board for ROI decisions, strategy discussions, and industry insights all while avoiding the common pitfalls of learning by trial and error..Skills & Services:- Margin Strategy โข Brand Positioning โข Consumer Insights โข Go-to-Market Planning โข Product Roadmaps โข CPG Accounting & Deduction Management- Manufacturing Process Optimization โข Co-Manufacturing Selection โข Quality Control โข Supply Chain Management- Brand Building from StartupIndustries Served:- Consumer Packaged Goods โข Food & Beverage โข Retail โข Health and Wellness โข Natural Foods & Better-for-You Products- 2024 NAWBO Orlando Take Flight Conference Keynote Speaker- 2023 Empower - Ted-Style Opening Presenter- 2021 Florida Makes - Featured Women in Manufacturing- 2021 Inaugural Inductee American Academy of Entrepreneurs- 2020 Sterling Manufacturing Business Excellence Top 10- 2019 Entrepreneur of the Year FinalistTestimonials:"Angie's advice has made a big difference. I truly appreciate her teaching me the ropes. I'm feeling more confident. It's a rare gift to encounter someone with Angie's blend of wisdom and sweetness in this business world. Her support has been one of the most potent catalysts for the growth of my brand." - Founder, Granola Brand"Angie's approach keeps the founders' worries and fears from being the stopping force to launch. She takes the time to explain everything. I am so thankful to work with someone with her knowledge and a faith-based business." - Founder, Dips/Spread Brand๐ง angie@instituteofbranding.com ๐ Book a discovery call --> [shorturl.at/TKnra](https://shorturl.at/TKnra
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Chief Operations OfficerCani Property ManagementSanford, Fl, Us
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Founder & CeoInstitute Of Branding Jan 2023 - PresentAs a 25-year veteran in the CPG space, I have honed my expertise in Manufacturing, Branding, Development, and Distribution. Through my premier consulting firm, Institute of Branding, I empower clients to navigate the intricate journey from concept to creation, shelf presence, and sustained relevance through innovation.At Institute of Branding, we understand the critical role that strategic branding, product development, and successful launches play in the ever-evolving CPG landscape. With our comprehensive understanding of market trends, consumer preferences, and industry best practices, we equip brands with the insights and guidance they need to reach new heights of success. My passion lies in helping clients unlock their brand's full potential. Through collaborative partnerships, innovative ideas, and personalized solutions, we work closely with our clients to craft brand experiences that captivate audiences and exceed expectations.Whether you are a startup seeking to establish a strong foundation or an existing brand striving to reinvent yourself, I offer tailored support to navigate your unique journey. My holistic approach encompasses strategic branding, product development, marketing, and customer experience, ensuring that every aspect of your brand resonates with your target audience.Leveraging my deep industry knowledge and a track record of remarkable transformations, I have witnessed brands thrive in a highly competitive landscape. With a keen eye for emerging trends and a commitment to excellence, I empower clients to stay ahead of the curve and maintain a competitive edge.If you are seeking to elevate your brand, revolutionize your product offerings, and achieve enduring success, connect with me and the Institute of Branding team. Together, we can embark on a journey of innovation and brand excellence, unlocking your full potential in the dynamic CPG industry. -
CeoYum Distribution, Llc Aug 2018 - Jul 2024Sanford, FloridaRetail and Food Service Brand Sales/Marketing and Distribution -
Founder & CeoFlavor Craft Foods May 2018 - Jul 2024FloridaI thrive on the exciting and dynamic world of business leadership. As the โHead Food Ninjaโ of Flavor Craft Foods, I am honored to serve as the key representative of our company, ensuring that important decisions are effectively communicated. Managing our company's overall development and ensuring seamless operations as our exceptional team achieves established goals. With a keen eye for strategic decision-making, steer the trajectory of our organization and monitor budgets, resources, and procedures through cross-functional collaboration.One area that truly makes my heart beat faster is R&D and Packaging Development/Design for Food Production. From concept to creation, I relish every step of the process. Whether it's scaling up a cherished family recipe for a restaurant or crafting a decadent holiday line for retail chains, Our team has the recipe for success.In leading Flavor Craft Foods, I prioritize the cultivation of a positive company culture through strong and inspirational leadership. Collaborating closely with executives, managers, and employees, I seek out meaningful solutions and spearhead the execution and assessment of top business strategies that propel our company's growth. I thrive under pressure, meeting deadlines and accomplishing business objectives with grace and determination.Drawing from my diverse expertise, I guide various departments including manufacturing and distribution, where my experience lies in optimizing production output, minimizing costs, and maintaining rigorous quality, regulatory, and food safety standards. Throughout my career, I have honed my project management skills, enabling me to orchestrate seamless operations in all aspects of our organization. -
Solutions SpecialistAdventure Bakery Llc Jan 2020 - Apr 2023Florida, United StatesAt conception - set footprint for all manufacturing and distribution including purchasing, inventory management, quality control, maintenance, production, engineering, shipping and receiving, facility management to manufacture products safely, efficiently and to our high quality standards. Strive to create and implement processes that minimize production costs and waste while maximizing production output and meeting quality, regulatory and food safety standards and compliance with laws and customer needs. This role is remote support as requested/freeland basis -
CeoCompass Blending, Llc Aug 2018 - Jan 2022Lake Monroe, FloridaIndustrial Blending ManufacturingSalt, Sugar, Yeast and Flour DRY blending. As well as food grade chemicals.Batch sizes 300-4000lbs; Orders exceeding 2 million lbs per product.All 9 major allergens handled. Kosher Certified
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Vp Of OperationsPaca Foods Nov 2017 - Aug 2018Tampa, FloridaProvide leadership for successful daily operations and direction for continuous improvement in plant processes and systems.Work closely with quality team to review product consistency, determine trends, areas improvement and SQF Level III certification is maintained.Create and review production schedules for manufacturing to ensure due dates are met while operating at highest efficiency possible.Operate safe work environment exceeding OSHA requirements; assure all plant operations comply with corporate policies & government regulations.Maintain/support a superior sanitation program.Analyze workforce requirements.Remove waste/constraints from the production process to improve efficiencies and enhance productivity; allocate human and equipment resources; direct production employees to attain all established goals.Communicate with R&D and Sales to develop new product strategies.Meet or exceed all customer requirements with quick resolution of customer complaints.Assure manufacturing/warehouse equipment is utilized efficiently to produce high-quality products where the ROI is maximized.Assure key performance measures are developed, implemented and used to facilitate sustained levels of improvement.Continually evaluate cost, quality and inventory control processes; identifying and implementing ways to reduce costs, eliminate waste & reduce inventory levels. Audit and manage slow moving/no activity inventory.Handle all supervisory responsibilities for operations personnel including recruitment, hiring, training, coaching/guidance, work performance evaluation and disciplinary actions consistent with federal/state regulations and company policy. Assure plant is properly staffed with capable people in all functions and skills are continually developed/improved.Responsible for annual plant budget planning, execution, identify capital projects, submit proposals, implement approved expenditures.Develop & maintain excellent relationships with customers & vendors.
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Plant ManagerPaca Foods Oct 2017 - Aug 2018Provide leadership for successful daily operations and direction for continuous improvement in plant processes and systems.(Please see my expanded role within VP of Operations role)
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General Manager (Lysac/Paca Foods)Lysac, Llc Apr 2017 - Aug 2018United States
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General ManagerGeneva Foods Llc Oct 2000 - Dec 2016Sanford, FloridaGeneral Manager of Operations, Supply Chain, Accounting, Direct Sales, Information Technology and Human Resources. Oversee employees in departments related to Operations, Supply Chain, Accounting and Direct Sales. Assist with Distributor Sales support as needed.Coordinates day-to-day operations and administers company policies and procedures through staff, including assigning work, monitoring and reviewing progress and accuracy of work, training, directing efforts and providing technical guidance on complex issues. Review and approve complex journals, journal entries and account reconciliationโs performed by subordinates. Manage the preparation of responses to audit requests. Reviews complex customer accounts to determine billing and accounting requirements and accuracy. Responsible for the accurate accounting and receipt/payment of brokerage associated with customer billing with regards to distributor accounts.Participates in the resolution of escalated issues with internal and external customers. Tests and implements accounting system enhancements, and works with technical personnel to resolve accounting system problems. Implements new procedures and processes as accounting requirements change with business needs, and investigate new methods and procedures and recommends process improvements.Support and assist operations as needed. Projections for production planning. Supply chain procurement and negotiating raw material pricing. Commodities trends and leveraged seasonal buys. Backup to Plant Manager role. Tariff and carrier logistics coordination with negotiation to reduce overall freight expense inbound and outbound. Pioneered efforts for FSMA (Food Safety Modernization Act) compliance and execute all title 1 recall efforts as the key liaison with the FDA. Reported to and worked with Florida Department of Agriculture as well as Weights and Measures for compliance. -
Plant AccountantAdvanced Drainage Systems, Inc. Oct 1999 - Oct 2000Responsible for division plant accounting process. AP, AR, Payroll, and HR. Reported all work to HQ.
๐Angie๐ Ruff โ๏ธ Education Details
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Engineering -
Accounting And Business/Management -
Accounting, History
Frequently Asked Questions about ๐Angie๐ Ruff โ๏ธ
What company does ๐Angie๐ Ruff โ๏ธ work for?
๐Angie๐ Ruff โ๏ธ works for Cani Property Management
What is ๐Angie๐ Ruff โ๏ธ's role at the current company?
๐Angie๐ Ruff โ๏ธ's current role is Chief Operations Officer.
What schools did ๐Angie๐ Ruff โ๏ธ attend?
๐Angie๐ Ruff โ๏ธ attended North Carolina State University, Gaston College, University Of South Carolina Upstate.
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Angie Ruff
Nashville, Tn -
2yahoo.com, ncfbins.com -
Angie Ruff
United States
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