Angie Shafer Email & Phone Number

Cincinnati Area, Oh

• Manage a team of up to 18 and responsible for their development, grooming and performance• Ensure my team meets all deadlines for marketing campaigns consisting of website, brochures, postcards and videos• Provide customer service support to real estate agents and sales associates when issues are escalated• Oversee five metros through the Midwest, assisting in capture rates and usage of the program• Work closely with internal clients – field marketing and branch managers with communication, problem-solving, attract new users and train associates on using the Listing Concierge program• Maintain healthy relationships with outside vendors including printers and digital advertising partners • Assisted with the launch of new metros and worked with other managers and director to enhance the program

Cincinnati, Ohio

Cincinnati Area, Ky

• Created marketing strategies using an omni-channel approach, working in an agile environment using JIRA• Developed strong, collaborative relationship with operation and field teams to ensure customer needs are being met while corporate goals are accomplished• Responsible for retail and social marketing of nearly 1000 stores. Assisted with new store opens, consolidations and moves. • Purchased media including radio, streaming, newspaper, alternative mailing• Maintained a marketing budget of $300,000 and managed two direct reports• Recommended, developed, and executed communication, marketing and public relations strategies• Revamped Check `n Go’s Dollar and Senses blog to include SEO elements, organize the content and providing a solid foundation. Increase traffic by 50%.• Created digital content for social channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn; increase LinkedIn followers month-after-month with over 100 likes per month• Assisted with the creation of a messaging strategy and outlined a customer journey to create unique branding elements to using throughout the omni-channel marketing tactics• Strategic leader on direct mail campaigns, testing the content and strategy and directing the vendor relationship• Developed and maintained vendor relationships to support company goals and objective to use new technologies to enhance customer experience• Created event kits to guide the retail locations on how to execute an event, order supplies, and follow-up with attendees. Reduced planning time and created efficiencies for retail• Tracked the impact of marketing activities on customer conversion, engagement and retention, as well as financial outcomes

Milford, Oh

• Manage marketing and communication functions, overseeing marketing budget of $200,000 and marketing specialist• Monitor and nurture ongoing vendor relationships to provide outstanding service to franchise community• Conduct monthly P&L evaluation for each franchise unit to enhance performance• Review monthly marketing activities, assess ROI and compare forecasting to actual results• Evaluate proforma goals by establishing revenue goals, financial objectives and sales volume• Created public relations program to bring brand awareness through media outlets • Managed and maintain an online presence and creating a digital marketing strategy including social media, SEO, content marketing and mobile marketing• Optimized Google My Business for each of the franchise locations• Track and assess online marketing activities and analytics using Google Analytics and Moz• Continuously build online reputation for franchise owners and corporate brand• Lead the launch of 25 franchise owner websites and corporate websites on new Wordpress platform• Improved the websites with new sitemaps and better Search Engine Optimization (SEO) by writing stronger content and using specific keywords resulting in better placement on search engines• Train franchise owners with marketing techniques including launching their business, ongoing brand awareness and lead generation• Participant in sales presentations for prospective franchise owners – present an overview of marketing support

Cincinnati, Oh

• Developed and executed marketing activities and campaigns in alignment with the strategic direction of the company• Maintained an annual marketing budget of $400,000• Coordinated and executed over 30 trade shows per year in the transportation and vehicle maintenance industry• Executed successful customer appreciation events, conferences and company-wide meetings with over 500 attendees.• Collaborated with Business Development team in the RFP process including pre-proposal meetings, proposal development assistance, photography, capturing quotes and video, assistance with presentation preparation• Maintained and administrated Salesforce CRM system including creating and running reports, analyzing data, scrubbing data and updating client lists• Managed all print, web, and e-marketing elements for product-specific campaigns• Revamped First Vehicle Services website including creating new sitemap, optimizing the sites with new content, photos to provide an easier user experience• Handled overall web presence including analyzing web statistics, SEO, social media and e-marketing components • Developed market approach and identified goals and objectives of each service and brand• Recommended, developed, and executed communication, marketing and public relations strategies• Worked closely with Business Development team and Operations to manage the overall design, implementation, and execution of materials & campaigns• Developed and maintained marketing budget• Managed a marketing firm to define new branding and updates to our national image including content marketing, digital strategy and traditional marketing

Cincinnati, Oh

• Assisted with International Marketing for Master Franchisors including press releases, creating strategic action plans and website content • Coordinated and aligned brand strategy with corporate marketing plans• Assisted with strategic development, successful execution and analysis of all marketing activities• Collaborated with multiple individuals and departments both internally and externally to bring projects and plans from concept to completion• Created marketing materials including printed materials, videos and presentations • Created and implement branding standards and incorporated branding elements in all marketing materials • Developed a Marketing Strategy Guide for Franchise Owners to use to enhance their marketing efforts• Directed a public relations firm to write and pitch press releases for national brand awareness and new owner openings• Managed and maintained the organization's presence on social media outlets (Facebook, LinkedIn, Twitter and YouTube)• Developed a Strategic Social Media Guide for Franchise Owners to generate and publish social media content that creates and maintains a consistent brand image through social media platforms, organizing content and logistics• Established tracking and evaluation methods to analyze the cost effectiveness of different marketing activities • Trained Franchise Owners in all aspects of Marketing including launching their business, advertising, networking, public relations and social media• Created and delivered content at regional and national meetings, bootcamps, summits and monthly Marketing webinars• Key participant for the sales presentations for prospective franchise owners – present an overview of Marketing support

Hillsboro, Oh

• Developed and executed strategic marketing plans • Coordinated and placed all media advertising including newspaper and radio • Created all brochures, advertisements, and printed material using various graphic design programs • Managed and maintained website and website updates • Selected and retouched images and created virtual tours • Organized Auction Events by booking locations, acquiring vendors and scheduling personnel • Maintained and updated mailing list and prospect database

Milford, Oh

I held a direct sales position at the model center then promoted to Corporate Marketing. I developed target messages, designed marketing material, ensured all advertising was submitted by deadline, assisted in sales training and events. I converted internet traffic to leads, oversaw internet traffic for 5 divisions in 4 states and tracked monthly traffic reports.• Worked with Marketing Manager developing targeted messaging for all marketing communications • Assisted Marketing Manager with migration studies, analysis, and list purchases• Ensured all advertising was completed and submitted by deadlines• Created presentations and email communications to ensure visibility with Realtor Marketing program • Created comprehensive sales training manual and participated in sales training for new hires • Assisted with research and participated in community and Realtor events • Responsible for building templates for communicating with Internet leads• Contacted, built rapport with, and converted Internet leads to qualified model traffic using Customer Relationship Management software• Created and maintained process with five division sales managers to convert Internet leads to sales• Tracked and reported monthly Internet traffic, conversion rates, and sales

Cincinnati, Oh

• Created customer contact, point of purchase, and business-related materials • Coordinated all mailings ensuring conformation to USPS regulations and obtaining mailing lists • Maintained and updated customer-focused website • Managed vendor relationships, including sourcing and invoicing • Responsible for company-wide traffic tracking, reporting, and report dissemination • Planned events targeted to the lifestyles of our customers and prospects

Bachelor'S Degree, Marketing/Marketing Management, General

Communications

Associate'S Degree, Business Technology