- Designed and launched 3-8 month online marketing campaigns for clients in diverse industries.- Identified and mapped single points of failure in clients’ operational systems, consulting with clients on backend software systems and logistics/shipping models to ensure excellent customer service. - Developed sales funnels with 12+ brand touchpoints for clients. Cut through the noise and options for overwhelmed clients, streamlining marketing efforts by aligning campaigns to target specific customer groups. - Wrote copy for press releases and creative briefs, and developed campaigns for technical products. - Seamlessly translated technical jargon and engineering terms into engaging copy, empowering clients to more easily communicate value to customers, prospects, and media.

- Earned permanent role beyond original 3-6 month contract. Regularly orchestrated PR, speaking engagements, social content and brand collaborations, and delivered leads and customers on one of the smallest budgets on the team.- Developed for Bellwether a B2B playbook for digital and field events centering web and growth goals. Efficacy proved out with Events SQLs and MQLs making up 63% of total lead volume, including Bellwether’s fastest lead to customer conversion, who purchased after 30 days, having attended multiple digital events.- Met and exceeded KPIs while setting stage for broad team successes. Regularly produced 40-60% of net new MQL monthly lead volume while delivering events that produced wins for wider Marketing team, as well as Sales, Green Coffee Sales, Tech Services and Customer Success teams.- Worked closely with Customer Success to identify and cultivate key customer relationships, spotlighting them in monthly webinars. Drew current customers to Bellwether events to engage with prospects and produce video testimonials to be used extensively in web, organic and paid content. - Developed live speaking engagements at industry events that spotlighted Bellwether staff and customers, establishing Bellwether as a trusted brand and leader in the category, all while increasing foot traffic, energy and leads within the booth.Event Design & Trade Shows- Developed the Bellwether US Tour, a set of seamless events from coast to coast that exceeded MQL and SQL goals, pulled leads down funnel in every target market, generated social and web content, and consistently created opportunities for the sales team, resulting in ~$75K purchase/month influenced by field activations.- Assembled and led nimble cross-functional teams in 15+ field activations and 10+ digital events per year transforming the brand inside and out, first inventing and then leveraging the Bellwether customer flywheel.

- Led all marketing efforts within the company, directing a yearly budget of $500K+. - Efforts directly led to a ~15% revenue increase in 2019 as compared to 2018.- Creative director for all digital and print assets, advertising, social media, trade shows, email marketing campaigns and automations, website design, etc. - Orchestrated every aspect of trade shows, from shipping and logistics, to flow of the booth, to training booth staff.- Championed inbound marketing at the organization and pioneered organic marketing efforts. - Within months of launch, doubled Instagram followers to 12.5K, boosting inbound content interactions with zero advertising budget.

- Directed a complete brand overhaul in 3 months- Managed a total headcount of 4-5 staff throughout the year. - Centralized and conducted all marketing efforts, including newsletter, email funnel and newsletters, social media, etc.- Researched and launched multiple software platforms for organization (CRM, payment processors, etc)- Created yearly signature fundraising event, including all high-level strategies and logistics planning. Positioned the event as part of the marketing ecosystem, incorporating key elements that led to increased donations.

- Created and directed 8-10 large events and conferences annually, with 100-450 in attendance. - Increased event attendance across all categories, with multiple events increasing by upwards of 25%. - Concepted and orchestrated every aspect of events, creating smaller experiences within each large event to engage in new ways. - Taught regular personal development workshops at events to groups of 50-200. Also emceed events, building rapport with audience and crowd through positive and authentic communication. - Scaled volunteer program dramatically to support initiatives, recruiting volunteers from own network. Led teams of ~30 adult volunteers per event, while also managing volunteers year-round.- Recognized at a national level for work and tactics, leading to work as a workplace coach and corporate trainer. - Built out and designed curriculum, including leadership training, mental health practices for creating safety, and trauma-informed youth work.

Client Management & Success- Pioneered initiative for organization to become “agency of record” for short-term clients, spearheading a strategy that converted clients with one-off projects to a retainer pricing model. - Interviewed and hired 10+ marketing professionals for campaigns, which included reviewing references, test projects, etc.- Engaged proactively with local business owners, moving forward to pitch and land new business, growing overall client load by 10x.- Built and launched CRM to support new business, inquiries, and current clients. Negotiated client contracts, devised strategic campaigns, and monitored KPIs and success metrics on all campaigns.- Formulated campaigns, including: branding campaigns, local, national, and trade advertising, annual reports, brochures, newsletters, packaging, promotions, inbound marketing, media training, and online marketing.Key ClientsWest Hills Hospital, Sun Air Jets (private plan charter), Moorpark College, Boskovich Farms (packaged salads), City of Thousand Oaks, Community Bank, Trademark Concrete, and more.

Digital and Traditional Public Relations- Worked 100% remotely within a skilled and highly collaborative team of 5, adding additional contractors and subject matter experts to specific projects.- Managed all aspects of traditional and digital public relations, including: press releases, partnerships with media personalities, email marketing campaigns, radio ads, events, social media, etc.