As a marketing pathfinder with 15+ years of B2B and B2C experience at Fortune 500, SMB and start-up companies, I’ve worked in various leadership roles ranging from Sr. Director, Global Strategy and Sr. Global Marketing Campaigns Manager, to Search Marketing Manager and Product Manager. My recent responsibilities include integrated marketing strategy and execution, digital marketing channels, MarTech and enterprise technology initiatives, product ownership, website management, marketing operations, cross-functional alignment and people management. With a background spanning the software, technology and business process outsourcing (BPO) industries, my focus is on growing business at-scale with a keen eye on the bottom line.Specialities:• Integrated Marketing Strategy and Campaign Execution• Digital Strategy, Marketing Operations, Process Streamlining, Analytics • Competitive Intelligence, Analytics, Business Insights, Data-Driven Decision Making • Digital Marketing, CRM and Targeted Email Campaigns• SEO, SEM, Social Media, Video, Display• Lead Generation, Customer Acquisition and Retention Strategies• Persona Development, Customer Journey Mapping, Campaign and Project Management• Website Management, UI/UX, Optimization, Redesign, Accessibility• Product and Project Timelines, Budgets, Roadmaps• Management of Globally Distributed Teams, Agencies and VendorsTools & Tech:MicroSoft Office Suite, SharePoint, Google Product Suite, Salesforce CRM, Marketing Automation (Pardot), Eloqua, Google Analytics, Power BI, SpyFu, SimilarWeb, MS Clarity, WordPress, Sitefinity, MangoApps, DemandBase, ZoomInfo, WorkZone, Asana, Basecamp, Aprimo, Allocadia, Azure DevOps, Jira