Angie Vaughn Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia

The V formation is a symbol of collaboration, efficiency and determination and represents how I approach each project. From small projects to larger strategic work, I will get you from point A to point V. I can help in the following areas:• Data Analysis• Dashboard Creation• Campaign Reports• Website Analytics• Discovery Sessions• Stakeholder Interviews• Digital Media Planning• Email Marketing • Website Strategy• Lead Generation• Content Marketing• Paid Social• Pixel/tag Implementation• Testing Plans• Project Management• Website QA

Greater Atlanta Area

Clients have included Equifax, Beautyrest, Georgia Power, Beazer Homes, Moe's Southwest Grill, Lonza, Spectracide, Zep, Atlantic Capital Bank, AGL Resources, and Arch MI.• Strategic lead on a range of digital and social projects, including website development, app development, email marketing, content marketing, rich media, promotions/sweepstakes and SEM• Expanded agency’s digital offering, including building out our content marketing team and process• In-house expert on digital trends and best practices, organizing and leading training events• Provided analysis and reporting across the agency roster• Identified requirements and partners for digital projects• Supervised a four-person social media and content development team• Key accomplishments: rebranding and digital campaign for hth pool care; creation of B2B2C content website and program for Simmons/Beautyrest; launch of EV initiative for Georgia Power; email nurturing program for Beazer Homes; creation of social media management process• Founded the Annual three Clothing Swap, which has donated hundreds of items to charities around Metro Atlanta

Clients included BellSouth, OSI Restaurant Partners (includes Outback Steakhouse, Flemings, Bonefish Grill and Roy’s), Allconnect, Southern Company Gas and Camp Twin Lakes..• Used direct marketing best practices to maximize ROI• Supervised three team members and created a formal training program for new-hires• Promoted twice in two years and commended for ability to anticipate client needs and industry trends and address them with creative ideas• Oversaw data mart build and interpreted data to develop a customer segmentation strategy with targeted communications programs designed to maximize sales and decrease costs• Managed offline and online programs that used strategic test plans and list optimization to generate response that consistently exceeded client goals, as much as 170%• Spearheaded direct mail portion of competitive response initiative for BellSouth that generated response rates higher than any previous consumer acquisition campaign• Used online and offline direct marketing expertise to help Allconnect make a business-model shift to become an integrated media channel • Campaign responsibilities included initial strategy recommendations, implementation, results analysis and campaign summary presentations

Managed Cobb Energy account, working on residential and commercial services such as Internet service, telecommunications, satellite TV and surge protection. • Developed fundamental direct marketing skills focused on results-driven planning and ROI analysis• Created program that increased yearly sales by 30 percent using new marketing channels, including a real estate program, email campaign, interactive CD and revamped new-customer kit• Designed and managed a marketing database used for list pulls, trending reports and sales tracking • Client management responsibilities included all day-to-day contact, budgeting, sales tracking, media planning, creative brief development and creative presentations• General agency responsibilities included trafficking jobs, planning and buying media, managing in-house and freelance creative, as well as printers, lettershops and various other vendors• Other projects included drafting responses to RFP’s, annual research, as well as TV production for Georgia Electric Membership Corporation, Cobb Energy and Melville Johnson, PC

Project Manager on Lake Lanier Islands Resort and World Golf Hall of Fame/World Golf Village accounts.• Gained solid understanding of agency process and client management across multiple mediums• Launched name change and repositioning of the hotel at Lake Lanier Islands • Managed award-winning campaign for the World Golf Hall of Fame that increased attendance by moderate golf enthusiasts and families• Implemented tracking sheets for internal and client use for media, billing and creative work • Provided all day-to-day contact for clients, presented strategy briefs and managed budgets• Agency duties included opening and trafficking jobs, creating schedules, proofreading, issuing print media orders and creating broadcast traffic instructions

B.A., Integrated Strategic Communications

Activities and Societies: Cum laude

Education record

Transferred.