Managed the development of the strategic account team and implemented sales strategies resulting in revenue growth. As a collaborative leader, my goals were to uplift the team's consultative sales skills, remove roadblocks, help overcome obstacles, and ensure all team members were supported on the path to achieving their sales targets and growth goals. I worked with other revenue leaders to develop sales strategies to increase new logo count as well as with customer success management to support strategic account retention and expansion. Working with executive leadership and cross functional business leaders, I presented account forecasts, account plans, sales process improvements, and strategic product optimization plans to expand long term revenue opportunities. *Promoted 3 times from Strategic Account Director to team lead, to Strategic Sales Director, to Senior Director.

Innovate, Plan, and Execute the ABM Advertising product roadmap and go to market strategy, in collaboration with cross functional leaders, including Sales, Customer Success, Marketing and Operations, while identifying potential risks and developing plans to mitigate them in the pursuit of new opportunities.Innovate: Stayed ahead of industry trends and competitors continuously seeking out new approaches, technologies, and strategies to improve the ABM advertising product and its market positioning.Plan: Developed comprehensive strategic plans for the ABM advertising product, including its roadmap, sales strategies, and operational processes, including market research, competitor analysis, and collaboration with various teams to ensure alignment.Execute: Implemented the plans effectively, ensuring that the ABM advertising product was launched and managed according to schedule and quality standards while coordinating with cross-functional teams.Identify Potential Risks: Anticipated and assessed potential risks and challenges during the GTM process, such as market changes, competitive threats, or operational issues.Developed Mitigation Plans: Created contingency plans and strategies to address identified risks and minimize their impact on the GTM process and the success of the ABM advertising product.Established a scalable, profitable growth margin. Received Merit Award after 6 months of contribution.Recipient of 2021 Diamond Club Award

Partner with Advertising Agencies supporting B2B brands to sell account targeted programmatic digital advertising, including CTV and OTT while collaborating with account management and delivery team members to ensure program fulfillment and achieve KPIs.- Act as an external spokesperson and evangelize the AdDaptive brand in the market.- Recipient of Above & Beyond Recognition Program for achieving annual sales goals.

Serve as a trusted partner to world's leading tech brands, and their agencies of record to build and execute custom, strategic digital marketing programs. • Build quarterly and annual program recommendations, leveraging integrated digital solutions, building an omni-channel approach to drive demand within Spiceworks product lines including, social, native, digital display, programmatic, email, ABM, digital and live events and data insights.• Effectively lead and collaborate with all internal cross functional stakeholders, account managers, product directors and practice leaders to further the sales strategy and lead efforts to solve customer needs and achieve their business goals.• Thoughtfully qualify opportunities, identify new opportunities to deepen the client relationship, and close millions of dollars of revenue, while ensuring coordinated messaging and accountability across all touch points.• Coach and mentor client service team members on selling, pricing, and negotiation methods, tactics, and best practices• Conduct quarterly and annual program reviews to highlight ROI, identify successes and areas of improvement to apply our learning to optimize our ongoing success.A proven record of expanding accounts and producing partnership value:Exceeded annual goal by 19% in 2017Increased account growth in 2016Exceeded annual goal by 37% in 2015Exceeded annual goal by 29% in 2014Managed multiple client relationships while leading a global account relationship to triple their annual investmentMultiple Recipient of Annual Presidents Club AwardStrategic Account Director, Microsoft & HP, Inc. 2017 - 2019Strategic Account Director, HP Inc. 2015 - 2017Sr. Account Executive 2013 - 2015

Managed multiple mid-tier to strategic client relationships, to grow new and existing business to meet revenue goals through selling integrated marketing campaigns including, digital advertising, content syndication, custom content & social.Achieved Slashdot Rising Star reward for sales excellence.

Led east coast direct digital ad efforts to drive digital advertising and event sponsorships with Fortune 500 brands & their ad agencies.Collaborated on the development of the VB sales pitch, story & presentation materials and evaluated sales support tools to help the team achieve their goals. Develop new ad products and extended network platform, leveraging programmatic advertising to expand reach and scale.

Met quarterly sales goals by building relationships with SMB partners, strategic customers, and their ad agencies with the assigned sales territory.Built and presented B2B digital ad campaigns to direct clients and ad agencies including, digital display, content programs, and demand generation.

Brought onboard within a start up division to build a new advertising initiative, building, selling and managing advertising campaigns across multi channels including print, online and events. Built a territory of zero to successfully close 200+ companies to meet quarterly revenue goals and exceeded year end goal by 50%.

Manage primary client relationships as the day to day guide on strategic direction and media strategy while managing client expectations and internal stakeholders to ensure timely execution of projects and overall client satisfaction with the agency.

Engaged in new business development by prospecting, cold calling and presenting a suite of recruitment advertising agency services to Human Resource decision makers from a variety of industries