Ashley Girard Email & Phone Number

United States

Boston, Ma, Us

This new program is comprised of a select group of partners who have demonstrated exceptional potential for continuing leadership in service to Northeastern University’s Women Who Empower community. As a Strategic Partner to the Women Who Empower leadership team, committee members advance the mission of impact through philanthropy and engagement. The Engagement Committee’s primary objective is to foster engagement by enhancing communications, enriching experiences, and promoting connection.

15+ years' In-house experience at PUMA, K-Swiss, Techstyle, RueLaLa and UNREAL Candy.Specialties: - US GTM strategy, implementation and execution- brand marketing, eCommerce and digital marketing- business development, new business and account management- internal communications, operations and logistics- social media, influencer campaigns and ambassador programs- growth marketing expert with ability to rapidly move from concept to beta to a scale of 1M+ customers- email and crm- communications strategy and execution- membership models and box unit economics- brand building, positioning & product launches- leadership, team building, start-up cultureClient Experience Includes: Jeffrey Miller Architecture & Design (JM|A&D) - ArchitectureRadley London - FashionZOZO Japan - Apparel, TechCheribundi - CPGHourglass Cosmetics - LuxuryKLIC.GG - TechAlma Mater - Fashion/Footwear

New York, Ny, Us

SoGal is the largest global platform for the education and empowerment of diverse entrepreneurs and investors. Our mission is to close the diversity gap in entrepreneurship and venture capital.Please let me know if you'd like to join us as an individual, business, brand or investor!

Welly's Wellness is a mobile convenience store, selling healthy prepackaged snacks, drinks and on-the-go essentials. Think of us like a healthy 7-11, but way cuter (and on wheels!)

El Segundo, Ca, Us

Reporting to the GM, in a newly created position, responsible to identify and evaluate opportunistic initiatives to drive business KPIs such as Member Acquisition, Event/Pop Ups, Box Model viability, Influencer Relationships, Third Party Partnerships and Consumer Insights.

El Segundo, Ca, Us

- In first 12 months, brought Personal Styling Services from Concept to Beta, increasing subscribers by 150% at $0 CPA through email CRM, retention, influencer and brand-focused efforts.- Increased bottom line by driving operational efficiencies through management of 20+ Remote Stylists/Sales Team and key sales metrics: AOV, LTV, box unit economics, Keep Rate/Return Rate, Performance by Stylist. TechStyle brands include JustFab (www.justfab.com), FabKids (www.fabkids.com), ShoeDazzle (www.shoedazzle.com), and Fabletics (www.fabletics.com).

Los Angeles, California, Us

- Restructured internal resources and agency relationships to establish and manage Global eCommerce team of cross departmental stakeholders, increasing online revenue 30-40%YoY- Managed $M Global P&L, during aggressive brand turnaround within 3% accuracy and4x ROI minimum on paid marketing efforts- Diversified eCommerce revenue stream through portfolio expansion (affiliate),acquisition campaigns (list growth), partnership marketing (Amazon), and activationprograms (New Member Welcome Stream, Friends & Family)

Los Angeles, California, Us

Within first 12 months of hire:* Ignited the business to rethink outdated and antiquated tech processes, platforms and system integrations. Collaborated with Tech/IT team to build out agency resources, internal staffing and scalability considerations.* Created, implemented and led strategy for Email/CRM Initiatives across K-SWISS and Palladium, driving six figure growth in incremental eCommerce activations within first six months. * Project Lead on cross departmental initiative to launch an official Global presence for kswiss.com, representing 28 countries, 4 languages and 3 currencies and provided overall digital commerce strategy.* Decreased expenditures through optimizations and campaign execution.* Developed a Master Calendar tied to the Strategic Marketing & Ecommerce Plan to update marketing assets and merchandise the online stores, manage and produce all web site content.Ongoing responsibilities include: * Actualize and reforecast the Budget monthly. * Analyze weekly/monthly Ecommerce reports and adjust future strategies and plans as needed.• Drive Digital Marketing Campaigns - Support Global Vision and Strategy to plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns (as appropriate).• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Continuously optimize efforts by setting benchmarks and analyzing data, ensuring campaign targets are met.• In conjunction with Brand Marketing Directors, drive Global Vision and Strategy for KSGB social communities..* Foster a true digital practice internally, bring digital considerations to the forefront for not only externally-facing programs, but also internal processes and improvements.

Boston, Massachusetts, Us

Founded by serial entrepreneurs, Adam Melonas and Michael Bronner, as Marketing Director, Ashley's vision, strategy and execution coalesced to strengthen the interpersonal relationships between UNREAL, its partners and consumers. Proven track record leveraging social and digital communication touch points, utilizing third party channels (social networks, influencer outreach, digital media campaigns, mobile-local) as well as, company-owned properties (.com sites, applications, CRM campaigns, ecommerce, mobile) and retail, packaging and POS.- Oversaw all marketing and communication initiatives for the brand including: events, partnerships, retail partner support, press relations and social communities.- Worked hand-in-hand with technical and creative agencies to build, launch and optimize new, award-winning website with robust social integration and mobile-responsivess, all site content creation and curation, as well as key functionality elements.- Created and launched eCommerce platform via Amazon to build brand affinity through trial, gain consumer insights and create a viable and sustainable sales channel.- Track led and optimized campaigns against KPIs, provide actionable data to team. - Oversaw the delivery and execution of several programs with multiple partners and campaigns at any given time.

Boston, Ma, Us

From Prada to PUMA and with a strategic eye on activating a 8MM Member profile, Girard conceives and develops creative marketing solutions that leverage the full portfolio of print, digital, mobile, social media, tablet and experiential (thought-leader and consumer events) as well as third-party partnerships and custom content to increase revenue.Working with over 300 brands such as Burberry, Prada, Lilly Pulitzer, Puma and many more, Ashley was the conduit between brands and internal creative teams to introduce the Brand experience to the RueLaLa customer. + Develop and drive multiplatform marketing strategies to meet and exceed the needs of our partners, vendors and Members, while helping to generate new business in assigned categories. + Implement compelling tactics to ignite revenue growth and Member activation by X%.+ Act as a central point of contact for the Rue La La marketing team for campaign management, leveraging the broad range of brand assets -print, digital, and events- to create engaging, multiplatform opportunities to activate Members and increase sales.+ Collaborate with Brand Partner Marketing team to secure top-tier partners through custom-concepted campaigns and strategic partnerships.+ Track and optimize campaigns against KPIs, provide actionable data to team. + Oversee the delivery and execution of several programs with multiple partners and campaigns at any given time.+ Work cross functionally with PR, Creative, Merchants and Brand Partnership teams to generate production schedules, manage deadlines, handle client updates, and approvals.+ Position reports to the VP of Marketing.

Boston, Ma, Us

* Directed and executed the consumer-facing launch of 6 Local cities to drive awareness, new Members and revenue.* Generated online marketing initiatives to drive qualified new members through social and digital communication touch points utilizing third party sites (social networks, influencer outreach, mobile/geolocation, digital media campaigns).* Optimized and leveraged Rue La La properties (.com sites, emails, applications, CRM campaigns, ecommerce and retail) to increase members to buyers.* Discovered and developed more than 50 strategic partnerships with influencers, partners and media to drive new members and sales.* Demonstrated ability to create vision for Rue Local marketing and communications initiatives and lead a team of entry and junior level staff.* Created marketing budget and optimized spending within limits* Negotiated key elements of campaign terms and partnership agreements

Herzogenaurach, De

Under Ashley's direction and strategic guidance as Digital PR Manager for PUMA International, PUMA was awarded The Vitrue 100: Top Social Brands of (2009, 2010), as well as Big Money's Facebook50 and one of the Top 25 Brands on Facebook according to SimplyZesty.* Created and implemented PUMA's global social media and digital PR strategy; created and executed internal social media policies and guidelines, as well as "Social Media 101" workshops.* Built PUMA social networking communities, engaging and shareable content, managed relationships on International PUMA social networks, disseminated online campaigns to key audiences and managed Internal teams for execution on foreign platforms. - Created facebook.com/puma (from 200,000 to 4 million; community is 8 million+ fans strong today) - Youtube.com/puma (10 million+ video views) - Twitter.com/puma (30,000 followers)* Liaised with regional Marketing Managers to garner localized content to enhance individual user experience (across 20+ countries internationally and 14 languages) and managed tactical execution.* Served as a resource to regional Marketing Managers to provide guidance and best practices for niche social networks (China, Japan, Netherlands, Russia, Korea).* Worked closely with external creative, marketing and PR agencies to conceptualize social media extensions of global campaigns.

Boston, Massachusetts, Us

SHIFT Communications is an award-winning, national public relations firm representing B2B and B2C technology brands. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. • Pitched press release announcements, editorial calendar opportunities and self-developed proactive story ideas to global online media, bloggers and other digital influencers as well as traditional business, technology and trade publications and broadcast outlets• Wrote and edited traditional and social media friendly press releases, media alerts, briefing documents, monthly reports, PR launch plans and quarterly recaps• As an active member of SHIFT's Social Media Taskforce, provided counsel for agency-wide clients on 2.0 initiatives, researched relevant industry trends and competitor movement and regularly attends career development events

Boston, Massachusetts, Us

Topaz serves a growing base of clients across a broad range of technology segments—as well as business-to-business and consumer markets—in regions around the world.

Boston, Massachusetts, Us

Bs, Communication And Media Studies

Education record

Education record