Search Marketing Consultant
CurrentMy role is responsible for the oversight and management of the digital marketing strategy, as well as the day-to-day execution of digital initiatives. In this role I work closely with product marketing managers and program managers to understand specific marketing goals and objectives, focusing on partnering with business teams to educate, guide, set and deploy strategies and tactics to drive growth in Digital Marketing. This role ensures that all digital projects and initiatives are accurate, relevant, and reflective of the organizations needs and optimized for conversion and revenue maximization.Some other responsibilities are mentioned below• Devising strategies to drive online traffic to the website.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Utilizing a range of techniques including paid search, SEO, PPC, Mobile Ads, youtube marketing and media Buying• Overseeing the social media strategy for the company.• Managing online brand and product campaigns to raise brand awareness.• Improving the usability, design, content and conversion• Responsibility for planning and budgetary control of all digital marketing• Evaluating customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing.
