Promoted to build department framework and establish global marketing strategy, including but not limited to brand management, omni-channel communications, content management, market penetration strategies, analytics, and event planning. In consideration of overall corporate goals and in partnership with the sales team, we achieved 28% sales growth during my tenure. (YE’15 vs YE’18) • Responsible to create an annual marketing strategy, develop and monitor all marketing budgets for promotion, merchandising, events, digital marketing, technology, and vendor coop programs• Work to grow market share through dealer acquisition & share of wallet initiatives. Specific focus on our equity dealer brand, Amana, growing sales 84% during my tenure.­ Negotiated an annual distributor development program and marketing rebate including increasing rebate % based on YOY sales growth­ Developed an annual dealer meeting model to provide awareness and training for everyone at the dealer level­ Develop and organize awareness events, blitz programs, growth rebates, and incentive programs • Responsible to oversee manufacturer coop and advertising programs to through mutually beneficial programs to leverage funds, drive awareness, and increase sales• Lead product launch strategies, including promotional material, internal & external training, awareness events, and advertising• Manage annual trade show, highlighted OEM partnerships, diversity, and industry expertise for contractors in the marketplace ­ Attendance has doubled year over year since inception• Oversee the company’s digital strategy and e-commerce development

Responsible to evaluate and strengthen organizational infrastructure through process evaluation, resource development, and system optimization in order to improve efficiencies and shareholder value• Developed and introduced automated customer communications regarding order status & availability• Evaluating & strengthening company ERP system to fully utilize company’s core resource for business processing• Conducting an Order to Invoice flow & root cause analysis in conjunction with customer surveys to fully understand expectations & identify opportunities to differentiate in the marketplace• Reviewing company’s supply chain standards in vendor deliveries, transfers, and customer shipments, providing a more efficient process and improved customer satisfaction• Provided visibility & classification of inventory, helping to identify core products & aging SKU’s in order to improve delivery, reduce E&O, and strengthen borrowing base• Spearheaded file maintenance initiative of over 300K SKU’s to develop descriptive consistency, back office data structure, product images, specifications, & documents, building a foundation for e-commerce rollout & providing accessible resources to core revenue centers• Established purchasing key performance indicators & standards in order to strengthen buying power & core product base – ­ Converted purchasing staff from clerical to strategic members of the team­ Turns, Fill Rate, & E&O percentage balance buyer motivation to assure branches are stocked with enough of the right inventory and that dead or dying inventory is handled in an expedient manner

Handcrafted home goods; Retail ConceptDeveloped a concept for an upscale specialty retail store selling niche handmade products such as home interiors and personal accessories, in addition to a studio/classroom space for artists to teach classes and connect with the consumer. • Obtained pre-approved financing from an established bank and investor support based on a comprehensive business plan • Researched supplier opportunities through organizations dedicated to handcrafted artwork and industry tradeshows, and developed stringent screening and application process for artist submission• Conducted in depth major metro market and sub market study in the Midwest to determine Nashville, TN, specifically historic downtown Franklin, as the ideal setting for the concept

Managed all operational aspects of this startup company including account management, sales forecasting, distribution and logistics, supply chain, vendor management, customer service, human resources, and office management. Key Accomplishments• Seamlessly integrated major operations following acquisition of the residential division of Fedders Corporation. Achieved 100% continuous operations while transferring corporate headquarters from Illinois to New Jersey including, but not limited to: − ERP re-implementation− Manpower recruitment & training− VOIP & Telephony installation− Network & Systems setup • Relocation of the distribution center from Illinois to a St. Louis based 3PL. Successful completion of the entire physical move in 1 week; including over 15,000 SKU’s in finished goods and service parts inventory.• Instilled philosophy of customer focus throughout newly integrated operations designed to renew customer comfort levels, resulting in retention of over 90% of customers through bankruptcy and acquisition proceedings.− Established service standards including average speed of answer in less than 20 seconds, shipment of all orders within one business day, and warranty reconciliation in under 30 days. − Improved customer loyalty through account assignment and accountability of the inside sales and service teams• Led development of company website to strengthen awareness of new corporate image and boost marketing and sales results through e-commerce functionality, dealer & warranty service referral, and extended warranty registration.• Provided strategic and operational leadership for supply chain to ensure timely shipments from offshore manufacturing facilities for DC and customer direct fulfillment.

Responsible for revenue management and forecasting, call center operations, customer service and account management, domestic distribution and logistics, technical & field service, warranty process management, and facility management of 700K sq. ft. warehouse. • Integrated inside sales and customer service departments, creating one cohesive contact center for all customers. Synergies gained a 20% saving in manpower expense and 35% improved connection time for callers. • In cooperation with the division Controller, developed a rigorous sales forecasting, analysis, and follow-up model that led to improved close ratio performance and improved forecasting accuracy by 75%. • Consolidated 8 domestic warehouses into single, mixed-load facility providing finished goods and service parts fulfillment. Estimated annual savings of $8M and improved fulfillment performance by 1-2 business days.• Implemented reverse logistics model, directing product returns from big box retailers through an offshore channel, providing savings on refurbishments and supplemental income from reverse logistics provider. • Spearheaded contract negotiations and resolution of grievances with distribution center’s union leaders, working to improve productivity.• Managed multiple online projects, including development of on-line warranty claims processing, product and parts e-commerce platforms, and online documentation availability, including service parts lists, technical drawings, and I/O manuals.

Led the after-market Customer Service department (60+ agents) including consumer affairs, warranty and service parts fulfillment, and retail returns management. • Delivered 50% cost savings and achieved ROI in 2nd year by eliminating outsourced customer service operations and building in-house call center with over 60 agents and 10 toll-free customer service telephone numbers. Implemented CRM, ACD, and IVR systems to automate tracking and reporting of all inbound and outbound calls. • Managed the customer service and distribution integrations of four company acquisitions, including work flow process integrations, ERP implementation, and manpower consolidation• Provided 24/7, 365 customer support by supplementing domestic call center with offshore center based in-house at a Fedders owned manufacturing facility in Manila. • Led a crisis management team in conjunction with a voluntary safety recall coordinated through the Consumer Product Safety Commission. The recall included a field rework for installed units and return procedures for major retailers such as Wal-Mart and Home Depot. Captured and re-worked 98% of affected products.• Streamlined operations and ensured positive customer experience by implementing employee cross-training and standardizing resolution procedures.• Safeguarded company assets by researching and negotiating potential liability claims related to homeowner incidents and insurance subrogation claims.