In a nutshell, I build brands and launch products. A seasoned Product Marketing and cross-functional leader who partners with brand leaders to tackle in-market challenges and bring innovative experiences to market. Will keep it simple with 5 things about me. 1. 12+ years leading go-market strategy/execution with proven success in CE hardware, software, and SaaS. Launching hundreds of products, claiming #1 market share in multiple categories, and introduced streaming service brand that generates $30M+ quarterly.2. Deep expertise in creative storytelling. Have made a career (even winning awards) producing content and creative strategies that effectively cut through noise to engage the target audience. Areas of expertise include positioning/messaging, packaging, videos, websites, PR, in-retail POP, and end-user journey. 3. I led the VIZIO IPO branding & creative strategy. Owned all brand touch-points, IPO roadshow video, investor website, print collateral — it all culminated in a visually stunning NYC Times Square takeover on launch day. One of the most challenging and rewarding campaigns. 4. I love consumer tech. Grew up in the transformation and have been at the forefront of it my entire career. I’ve conducted countless qualitative & quantitative consumer studies and have a wealth of experience launching tech in emerging and established spaces. 5. I’m a life explorer. An adventurer motivated by fear. Whether it's on a plane, on a mountain, or my backyard - anytime I fear, I do it. With that mindset, I've been able to push limits, remain curious, inspired, and open-minded in all I do. Skills Summary: + Go-To-Market + Brand Strategy + Positioning & Messaging + Integrated Marketing Campaign + Retail Marketing+ Digital Marketing + PR Strategy+ Product Development + Product Road Mapping + Qualitative & Quantitative Research + Analysis Process Improvement+ Out-Of-Box Experience (OOBE) + User Experience (UX)+ Cross-Functional Team Leadership+ Creative Director + Video Production + Agency Management