Vice President Planning & Operations
As the Head of Commercial Planning & Operations for the Velocity International Sales Team, I led the team of more than twenty through a period of significant growth and transformation. This included overseeing a substantial shift in our media strategy, transitioning from predominantly on-air campaigns to a multi-platform approach encompassing various countries, campaigns, events, and branded content initiatives. In this role, I spearheaded the implementation of new processes aimed at enhancing financial reporting, monitoring, and reconciliation of digital and social revenues across ViacomCBS brands on platforms such as YouTube, Facebook, Twitter, and our own platforms