Digital Marketing Manager
Melbourne, Australia
• Media Relations: Designed and implemented a PR strategy that resulted in significant media exposure across major news networks (Channel 7, 9, 10 & ABC)• Increased monthly web conversions/leads by 57% in under 90 days• Conversion Rate Optimisation - More than doubled the average website conversion rate in under 120 days• Developed and implemented the Marketing Strategy• Hiring and management of relevant marketing contractors and agencies (SEM / SEO, Graphic… Show more • Media Relations: Designed and implemented a PR strategy that resulted in significant media exposure across major news networks (Channel 7, 9, 10 & ABC)• Increased monthly web conversions/leads by 57% in under 90 days• Conversion Rate Optimisation - More than doubled the average website conversion rate in under 120 days• Developed and implemented the Marketing Strategy• Hiring and management of relevant marketing contractors and agencies (SEM / SEO, Graphic Designers, Web developers) Show less