20+ years of marketing experience with both B2B and B2C brands.With a focus on growth I steer the global marketing ship at Annalise.ai, a juggernaut in AI medical imaging. Our impact? Over 3.8 million lives touched, awards stacked, and global nods from the likes of Forbes Magazine and The Wallstreet Journal.Key Wins at Annalise.ai:📈 Order intake tripled in 2 years 🚀 Quadrupled key brand awareness metrics 💰 Lowered operational marketing expenditure Digital Marketing Leadership: 🌐 Owner of digital marketing agency for 12 years (sold the business in 2016)📱 Group Digital Manager: ASX listed Monash IVF Group🏆 Google advertising awards finalist (Search Innovation, APAC)📈 Achieved massive growth in all key paid search metrics including significant reductions in cost per acquisition metrics through a hands on approach.Strategic Wins:🛠️ Built and managed a data-driven internal marketing practice, reducing costs by $500K/year at Monash IVF Group🎯 Developed successful B2B GP referral strategy for Medical Imaging & IVF businesses