An experienced digital professional and team leader with a broad digital marketing and IT development background. Entrepreneurial in spirit, challenger of the status quo, enjoys stimulating creativity and innovation from teams and stakeholders based on 30 continuous years as a people leader. Driven by a passion to develop engaging and flawless e-commerce experiences and digital initiatives - and subsequent growth (both monetary and experience metrics). Grounded with solid commercial acumen, attuned to the realities of commercial P&L management and performance expectations, always starting with a tangible, believable strategic foundation. Engages regularly with an established network in the digital media industry and articulate in emerging and converging digital technologies and how they can be applied in real commercial environments. Founding member of the UK Econsultancy Digital Advisory Board.Demonstrated competencies: Strategic leadershipDigital Transformation consultancyDriving innovation / creativity Operational managementP&L accountabilityInternational team managementInternational eCommerce Navigating matrix organisationsB2B, B2C digital marketingA/B & MVT Experience Testing Social Media listeningCustomer Experience (CE / UX) managementContent Marketing Personalisation Analytics / Big Data applicationOmni-channel developmentMobile marketingDigital technology knowledgePublic speakingAgile Scrum Master certified