I am an astute, highly experienced ecommerce leader with a background in direct marketing. I've worked primarily with SME's, building digital channels from the ground up, or refining an existing business operation. I've developed trading, content, marketing, operational and customer service teams within high-street fashion, luxury branded goods and niche multi-channel businesses. I’ve held full P&L responsibility for direct-to-consumer digital channels and have lead the development of online concessions within large multi-channel department stores.I have in-depth experience of the business reorganisation required to build direct retail channels (be they catalogue or online). I’ve occupied the roles tasked with developing traffic acquisition and retention and can navigate the competing priorities of growing market share while driving ROI. I bridge the gap between the technical skills required to implement and drive forward multi-channel sales and the boardroom focus on commercial objectives.