I'm a creative culture builder who brings brands and fans closer together.My two decade adventure in the creative industry has taken me to all corners of the media world, including advertising, brand enteratainment, digital and physical events, retail, e-commerce, social and content, brand identity and product and service design. I've had the privilege to work agency and client-side with some of the world's best loved brands, creating big disruptive ideas that push the boundaries of what's possible.Specialisms:- Big disruptive ideas: Stand-out customer experiences, brand platforms, culture heating campaigns and activations, IP creation, entertainment properties and content platforms.- Multi sensory connected experiences: emerging tech, digital and physical events, retail experiences and fan engagement.- Innovation and new IP: horizon scanning, trend analysis and foresight, opportunity hunting, product and service development.- Design thinking and brand worlds: brand identity, vision, values and behaviours.