Angus W. (Will) Finlay Email & Phone Number

Chapel Hill, NC, US

Durham, North Carolina, United States

Durham, North Carolina, United States

Durham, North Carolina, United States

Durham, North Carolina

Boston

• Executed and managed B2B and B2C digital campaigns for clients including Royal Caribbean and athenahealth
• Coordinated with internal creative, account management, and analytics teams to design media strategies that drive and deliver against clients’ business goals
• Presented quarterly cross-channel media recommendations and performance reports to clients
• Designed full-year media plans and executed digital solutions utilizing CRM data, SEM, qualified lead generation, and brand awareness studies
• Researched & built quarterly competitive analysis updates to deliver critical insights, using market research tools to track competitors’ media trends, spending, and creative strategies
• Supervised planners and assistant planners, training newer team members on building their media skillsets

Boston

• Collaborated with digital and offline planning teams to generate cross-channel media recommendations for five brands, utilizing proprietary survey data, market trends, and previous media-mix modeling results
• Negotiated with media suppliers to establish efficient, hard-working paid media plans including display, video, and audio (site- direct and programmatic), as well as social and custom content
• Planned budget allocations across digital, out-of-home, broadcast TV, and radio channels
• Led communications amongst client, creative, and media agencies during the creative development process, ensuring all required assets across campaigns were supplied on time and within the requested specifications
• Implemented and tested back-end campaign measurement strategy, including site pixel and floodlight tag placement
• Executed and managed digital campaigns, overseeing assistant planners

Greater Boston Area

• Assisted digital media planning and buying teams on over half a dozen campaigns for Scotts Miracle-Gro
• Evaluated vendor proposals to build robust media plans, reaching qualified users within the client’s target audience
• Compiled weekly reporting from DSPs and vendors, monitoring campaign performance and maintaining thorough and accurate data organization systems
• Presented bi-weekly client-facing campaign reporting alongside internal analytics team, drawing actionable insights a multiple KPIs, including front-end and downstream metrics
• Tracked and reconciled vendor/client spend and invoicing on a weekly basis

Greater Boston Area

• Managed, produced, and edited content for official Facebook, Twitter, and Instagram accounts
• Developed and executed paid advertising plans for official website & social platforms, doubling follower base on all platforms,including doubling monthly Twitter reach, to drive user engagement and local brand presence
• Completed post-campaign analyses that initiated a change in communication strategy
• Built catalogues of local performers, promoters, and venues to capitalize on potential promotional opportunities

Medford, Massachusetts

- Produced and published promotional photos, videos, and campaigns- Led overhaul of website; managed and monitored Facebook, Twitter, Instagram, and YouTube accounts- Produced two studio albums, 'Odd Man In' (2013) and 'Pendulum' (2015), and arranged compositions for live performances and recorded albums - Individually nominated for Best Mixed Collegiate.

Jackson, Wyoming

• Recruited by company as trip leader after three summers as student on trips in Montana, Wyoming, and Alaska (2006-2008)
• Led 12-day outward-bound, backcountry trips ensuring all safety and well-being for teenagers aged 12-15
• Promoted responsibility to create safe, healthy, positive, and productive group dynamics and team culture
• Represented the company with sub-contracted organizations to coordinate student trip activities
• Managed all budgeting, accounting, and inventory activities for the trips

Greater Chicago Area

• Analyzed databases to cultivate opportunities for incremental donor revenue generation
• Constructed recommendations for leveraging CSO Open Rehearsal scheduling to maximize donor participation
• Presented recommendations for new event locations in the Chicago area to maximize donor coverage area and expand potential donor network
• Created databases of scheduling, repertoire, and locations used to plan international tours in the 2012-2013 season