Wee Long Ang Email & Phone Number

Singapore

𝐊𝐞𝐲 𝐑𝐨𝐥𝐞𝐬: - Manages the digital marketing channels for Ready To Travel Pte. Ltd, subsidiary wholly owned under SATS Ltd. - Translates business goals into actionable plans for both performance and brand campaigns across APAC regions. - Responsible for designing result-driven digital strategies, optimizing existing marketing campaigns and starting new revenue growth channels. - Established a role in the Digital Advisory Panel within SATS for Digital Marketing and Digital Transformations.𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨𝐬: - User acquisition (mobile app) – Developed marketing plans that achieved an acquisition cost 80% lower than the industry benchmark. - Influencer Management – Formed partnerships and endorsements with over 200 influencers. - Community Management – Management of FB, IG, Linkedin and Youtube business pages. - Performance Marketing - Creates, manages and optimizes PPC campaigns across SEM and other ad networks. - Search Engine Optimization – Implements and ensuring best SEO practices across all digital assets. - Data Analytics – Provides insights gathered from digital channels to aid business decisions - Product Management & Development – Manages the product development for ‘Pocket WiFi’ - Customer Care – Creates and manages a team of customer care officers with excellent NPS score.

Singapore

Strategy & Special Projects* Acquire required licenses from Infocomm Development Authority of Singapore (iDA) in exploration of new revenue streams* Securing and management of overseas business accounts* Development and sales of white-label products and services globally* Responsible for developing and scoping of special projects, short and long range strategic initiatives to create new revenue streams for the organization* Ensuring that projects are in line with the organization's goals and to effectively bridge gaps between the development and implementation stages of new initiatives* Management of internal and external stakeholders with every business initiative raised* Building strategic relationships within and out of the organization* Other special projects as assigned by the CEOManagement of Business Units (Freedom VPN/DNS & ViewQwest TV 4K)* Spearheaded the launch of ViewQwest TV 4K. Subsequent management includes research and development of software and hardware, channel sales, marketing and back end support processes.* Conceptualize the idea of introducing VPN services to non-ViewQwest subscribers through the development of a user-friendly eco-system on Android, leading to an additional revenue stream of 6 digits, in less than 3 months* Successfully increasing the adoption rate of Freedom VPN amongst existing subscribers to generate more revenue* Global sales and marketing of products

200 Bukit Timah Road

Currently part of the company's management executive programme which involves job rotations to various key business departments to understand the overall process of the organization. Received accolades from various departments for being a pro-active individual with sharp business acumen and technical knowledge.Operations* Conceptualization and management of various new global project initiatives* Assisting CEO in the strategic planning of new and existing projects.* Implementation of SEO for multiple projects* Management of vendors and agencies* Analyzing of current business processes to improve efficiency. E.g Home AutomationViewQwest e-Store Lead* Development & execution of Eco-system which comprises of procurement, delivery and administrative processes.* Managing and planning of marketing initiatives to achieve revenue targets* Writing of blog posts to encourage adoption of productsService Delivery* To evaluate and improve the current service delivery processes between Singapore and overseas branchesMarketing*Strategic planning,assisting and execution of quarterly consumer I.T Shows*Assisting Corporate Marketing Director in strategizing the business*Digital Marketing for both Residential and Corporate (Adwords certified since March 2015)IT/Software Engineering* Developed Residential and Corporate Websites for Marketing Teams* Developed and implemented a paperless system for consumer I.T Shows to improve current business process and reduce manual work* Development of mobile applications along with developers * Integrated billing system and CRM system to improve the efficiency of business process

Singapore

Implemented Search Engine Optimization/Search Engine Marketing*Achieved good results with 3650% increase in impressions and 50% increase in unique visitsSupported the initial stage of Microsoft SharePoint implementationProvides training to employees with regards to Microsoft SharePoint implementationPlanned for trade exhibitions and events

Bsc (Info Systems Management), Informations System Management & Marketing, Merit Award

Graduated from the Singapore Management University (SMU) with a Bachelor of Science in Information Systems Management and a 2nd Major.

Bachelor'S Degree, Computer Science, Distinction

-Selected by SMU to participate in Student Exchange Program at Inha University, S.Korea, which is ranked within the top 10 universities.

Diploma, Business Infomatics, Merit

-Diploma in Business Informatics with a GPA of 3.44, specializing in I.T Track