Consumer Insight: • Collaborated with several colleagues on local, regional and global research projects, including local telcos, MNCs and automobile companies which contributes over $1 million in revenue• Managed end-to-end project deliverables, from market research to report analysis, providing insights and recommendations to drive category growth and maintain client’s brand leadership Key Accomplishment: • Conducted consumer usage and attitude study to track brand performance via receipts while providing recommendations to drive category growth and the enhancement of client brand leadership • Created dashboard to transform global data set into a dynamic platform which helps to improve communication flow and providing an effective sales tool for field reps• Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the curve• Engaged in data mining, data cleaning and survey analysis using data processing software’s like SPSS Statistics and Q Research• Supported a Managing Director and Director by offering research and consultancy services that are beneficial towards the healthcare industry• Conducted mystery calling, phone interviews and in-depth interviews and harmonized the collection of data

• Directed subordinates and superiors by providing tactical and technical guidance• Communicated urgent orders and directions effectively to a team of 30 personnel• Operated and maintained equipment worth over $300,000 in boat combat operations • Forecasted and adjusted decisions in a high-pressure environment

Events Management:• Working with a team of 5 on the world prestigious competition of Volkswagen Women’s World Cup 2011, while creating innovative programs and events to attract donors to the association (Friends of STTA) Key Accomplishment:• Plan, liaise and verify the paddlers’ statistics (World Ranking Points) from the various international associations • Successfully prepared and scheduled trainings, as well as briefings to enhance satisfaction level of the International paddlers• Generate publicity materials as well as providing regular updates through social media sites such as Facebook to update the public on the highlights of the Volkswagen Women’s World Cup• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters as well as e-newsletters • Organizing and attending events such as conferences, seminars, receptions and exhibitions

(Attainment of Gold award in Marketing business to qualify for this internship)• Collaborated with several colleagues on local projects, including banks and statutory board which contributes a significant amount of revenue towards the business operations• Managed and analyzed information to create PowerPoint presentations for clients to build their respective brands and businesses Key Accomplishment:• Plan and schedule workflow to ensure the smooth operation of regular activities in order to meet the overall schedule of the assigned project • Managed resources effectively (including manpower allocation) to ensure a more effective and efficient discharge of the team function• Propose ideas to sustain existing business while providing recommendations based on the relative figures to enable future business growth