→ Earned first promotion by closing my first upsell deal, securing new business and exceeding quarter revenue projections by 25%, by closely monitoring and understanding client needs at each stage of the client journey map.→ Wrote a winning proposal acquiring Healthcare Excellence Canada as a new business, achieving top deal in Q4 2024→ Drove 8% Net MRR growth rate by refining strategies to align with business priorities and budget, ensuring optimal resource allocation and targeted… Show more → Earned first promotion by closing my first upsell deal, securing new business and exceeding quarter revenue projections by 25%, by closely monitoring and understanding client needs at each stage of the client journey map.→ Wrote a winning proposal acquiring Healthcare Excellence Canada as a new business, achieving top deal in Q4 2024→ Drove 8% Net MRR growth rate by refining strategies to align with business priorities and budget, ensuring optimal resource allocation and targeted audience engagement.→ Enhanced user engagement for B2B healthcare and nonprofit projects through targeted outreach, personalizing messaging to specific demographics based on user behaviour→ Implementing retention strategies, including engaging content and community initiatives, fostering loyalty and sustained activity to build a post-activation community of 1M+ members by EOY 2026.Additionally, I support Manifest’s transition to a B2B consultancy model focused on health system transformation, contributing to a projected 50% growth in B2B engagements through market research and new partnerships.Client portfolio includes high-profile organizations such as Health Excellence Canada (Health Canada), Kidney Foundation of Canada, Telfer School of Management, and the University of Ottawa. Show less

I worked with 2 internal teams, and external vendors, coordinating 2 key accounts. I managed timelines across teams of 5+ senior colleagues and clients, ensuring projects were delivered on time while facilitating clear communication between cross-functional teams.A key aspect of my work includes assisting in the planning and execution of campaign deliverables. I also collaborate on reporting and presenting proposals and campaign insights for optimizations.

Vocado Kitchen is a Toronto-based meal delivery service serving the Vietnamese community, catering to both B2C (individuals and communities) and B2B (restaurants & local businesses) in the GTA.I lead key branding and awareness campaigns for Vocado Kitchen, which include:→ Driving a 30% boost in user engagement by testing and refining metrics on Google Ads. Insights show women are 40% more likely to buy, especially premium products→ Launched a fresh content and growth strategy… Show more Vocado Kitchen is a Toronto-based meal delivery service serving the Vietnamese community, catering to both B2C (individuals and communities) and B2B (restaurants & local businesses) in the GTA.I lead key branding and awareness campaigns for Vocado Kitchen, which include:→ Driving a 30% boost in user engagement by testing and refining metrics on Google Ads. Insights show women are 40% more likely to buy, especially premium products→ Launched a fresh content and growth strategy during the business’s early adoption phase, setting a strong foundation for future scaling.→ Building brand presence in Toronto’s Viet community through word of mouth, strategic partnerships in niche groups, and targeted media channels.→ Developed and applied master brand guidelines to ensure seamless consistency across all marketing and communications materials.→ Refined copy for emails and push notifications, boosting click-through and conversion rates by 7-10% in just one month and driving notable traffic to the app.→ Secured partnerships and sponsorships with local businesses to expand reach and community engagement.App and website language only available in Vietnamese Show less

Assisted management team with a menu restructure to highlight top dishes with the highest margins increasing sales by 23%.Upsold appetizers and specials that exceeded sales target by 7%.Trained 4 new servers and food runners on best practices that improved service and customer satisfaction per quarter based on live feedback.Managed close-out process on weekends for servers and made sure tips were equally distributed.

Chosen as the Head of Digital for the 2023 Mass Exodus event, I led the social media management efforts, executing strategies for 100+ fashion designers and sponsors. This resulted in a 450% MoM engagement increase, reaching 5K new accounts and generating 2.5K interactions.Key contributions include:- Copywriting: Wrote and proofread Instagram captions that averaged 400 impressions per post. Prepared marketing reports and stakeholder materials in collaboration with the Creative &… Show more Chosen as the Head of Digital for the 2023 Mass Exodus event, I led the social media management efforts, executing strategies for 100+ fashion designers and sponsors. This resulted in a 450% MoM engagement increase, reaching 5K new accounts and generating 2.5K interactions.Key contributions include:- Copywriting: Wrote and proofread Instagram captions that averaged 400 impressions per post. Prepared marketing reports and stakeholder materials in collaboration with the Creative & Event Production team.- Video Editing: Contributed ideas and assisted in post-production for artist talks, social media takeovers, and behind-the-scenes content.- Project Management: Managed online event inquiries and marketing budget, oversaw the editorial calendar via Hootsuite, and led weekly team meetings. Show less

Leveraging the 'jack of all trades' in me, as the Digital and Social Media Intern, I contributed to various aspects of campaign execution/production.Proudest Accomplishments:- End-to-end ownership of my first-ever mini digital marketing campaign on mental health and well-being. A must-read series on mental health and well-being for working professionals! ✨ Navigate adulthood and score the ever-sought-after work-life balance. 💼 Read more below. - Created SEO-optimized content… Show more Leveraging the 'jack of all trades' in me, as the Digital and Social Media Intern, I contributed to various aspects of campaign execution/production.Proudest Accomplishments:- End-to-end ownership of my first-ever mini digital marketing campaign on mental health and well-being. A must-read series on mental health and well-being for working professionals! ✨ Navigate adulthood and score the ever-sought-after work-life balance. 💼 Read more below. - Created SEO-optimized content for 5000+ readers, stakeholders, and clients.- Edited and produced campaign videos for clients, including PSA videos and social media stories/posts.Other exciting work:- Research and Data Analysis: Curated materials for influencer marketing campaigns, including NHL Player Luke Prokop, Ohmar Ahmed, NBA Player Larry Nance Jr., Kyla Thomson, Allana Davison.- Media Monitoring: Tracked and analyzed digital marketing insights for client campaigns- Social Media Coordination: Managed posting schedules and tracked engagement for the company’s online news hubs. Show less

- Create and manage weekly and monthly editorial content calendar.- Research and edit assigned copies relating to culture and fashion.- Work with copywriter on a weekly basis and aid in conceptualizing ideas for articles.- Pitch new ideas for opinion articles and interviews

- Write specialized opinion articles on gender identity for social media.- Optimize SEO for Instagram, Facebook to boost followers and reaches, as well as enhance accessibility for business account.- Schedule and execute posting of original and curated content that upholds the publication's values, aesthetic and tone.

- Research and write promotional copies for new English study programs and teaching materials. - Aid in strategic ideation of social media content to enhance parents and students engagement.