Anh Thy Tran Email & Phone Number

•Facilitated content strategy and execution for a diverse range of clients within B2B, B2C and non-profit sectors, including Firehouse Subs Foundation, Southern Linc, TireHub, Horvath USA, APR Energy, and Triad Financial Services•Established monthly content calendars featuring channel-specific copy to ensure alignment with client’s brand voice and resonance with specific targeted audience segments•Spearheaded a LinkedIn social media campaign for a B2B consulting client, harnessing both organic and paid tactics to significantly boost website traffic and achieve a 2.54% CTR•Conducted market research to stay abreast of industry news and trends, utilizing fresh insights to integrate best practices into client campaigns

•Collaborated with internal and external partners to assist with the strategic development and execution of integrated marketing campaigns; produced creative briefs and organized content plans for owned channels•Managed two content pillars on social media calendar; crafted robust messaging and provided visual direction to align with communication objectives and brand guidelines•Analyzed social media and email performance metrics against benchmarks, creating monthly reports to present recommendations to key stakeholders•Provided email content management support, proactively ensuring all assets are submitted and approved on time to meet scheduling deadlines•Established a comprehensive content strategy for the company’s external web pages, improving search engine optimization to boost website traffic

Atlanta, Georgia, United States

•Owned social media calendar and managed weekly scheduling using tools such as Hootsuite and Later•Developed compelling copy for branded social media channels (Facebook, Twitter, Instagram, and LinkedIn)•Designed social media graphics utilizing Canva and Adobe to create engaging visuals•Evaluated the effectiveness of social media campaigns through performance metrics analysis, leveraging key insights to develop best practices for future implementation

•Conducted research on current trends, logistics, and marketing strategies of higher education events•Planned and implemented recruitment events for an estimate of 90-100 attendees•Created promotional strategies to market events to target audience, optimizing structure on college website and social media channels•Prepared detailed presentations showcasing event data of higher education institutions

•Assisted 100+ students in one-on-one consultations using scaffolding strategies•Partnered with instructor to implement writing workshops for students•Conducted secondary research to develop writing handouts for ESL students •Wrote summary reports to reflect on monthly performance

Morrow, Georgia, United States

•Responded to customer inquiries regarding insurance coverages, policy changes, and claim submissions•Scheduled appointments for customers in-person and over the phone•Proposed and developed marketing tactics to build awareness of agency’s products and services •Utilized State Farm’s systems and technology to locate and access information •Offered translation and interpretation services to Vietnamese-speaking customers