Creative Director
- Worked closely with the club president, and mentors and researched psychological concepts to come up with the theme for the club’s 1st event about the fear of adulthood among high school students.- Pitched an event flow along with applying a user journey map. Monitored the execution of the show on-site to ensure the desired experience for the audience.- Collaborated with the marketing department to boost brand awareness among students in school and the developers team to build a… Show more - Worked closely with the club president, and mentors and researched psychological concepts to come up with the theme for the club’s 1st event about the fear of adulthood among high school students.- Pitched an event flow along with applying a user journey map. Monitored the execution of the show on-site to ensure the desired experience for the audience.- Collaborated with the marketing department to boost brand awareness among students in school and the developers team to build a landing event sign-up page prototype using Figma, embedded into a QR code.- Designed all graphics for events and workshops, and later on implied them on printed goods (such as ceiling banners, stage backdrops, booklets, etc.) and social media posts.- Analyzed 40+ qualitative interview responses, and summarized them to generate a consumer persona, which then acted as a guide for the club’s improvements regarding content and advertising activities.- Developed 3D models for the proposal of a marketing campaign to the school’s authority. Show less