Partnered with 6 product designers along with developers and business stakeholders to successfully redesign the e-commerce website for seamless platform migration from SAP Hybris to Magento.Owned the design of 50% of product discovery flows and pages of the updated app and website.Optimized site header and navigation for intuitive browsing, improving product search efficiency by 40%.Crafted new components to add to a revised design system with 200+ elements in Figma to ensure design consistency across the platform and brands.Collaborated cross-functionally with front-end developers to deliver responsive designs across all devices and ensure positive user experience.

Collaborated with project manager and 4 user researchers and designers to evaluate the performance of the company’s website and pinpoint areas of concern.Conducted qualitative and quantitative research including user interviews, surveys, and usability tests to identify pain points and create actionable items to improve customer engagement. Employed comparative and heuristic evaluations to highlight key areas of concern and opportunities for site enhancements to better meet user needs.Developed personas and user journey maps based on research findings to inform and enhance user-centered design thinking for website update.

Leveraged extensive brand guidelines to explore rebranding graphics for products.Produced an in-depth library of 50+ original artwork files, mockups, and renders to illustrate rebranded product lines for future implementation. Drove ideation during UX concept phase for new product to demonstrate workflow feasibility.Built responsive prototypes for various screen sizes with engineers to inform future product development decisions.Created vital mockups that had a direct impact on successful project proposals with company leadership for new product lines.

Explored embedded UI themes across business units for brand cohesion and consolidation.Created a full library of UI elements that were directly implemented into the final product.Developed a preliminary design system for future design operations.Adapted existing usability test protocols and scripts for internal review board approval.Produced fully functional usability test prototypes for use with participants.Moderated test sessions and drew insights for formative test reports.