- BONCHA Honey Tea (RTD tea category)- JOCO Fruit Juice (fruit juice category)Recent project highlights:- ATL:+ ANH TRAI “SAY HI” Co-Sponsorship+ 360 OOH Campaign- BTL:+ “UỐNG BONCHA, LƯỚT VESPA” Nationwide Consumer Promotion+ Nationwide Back-To-School Sampling+ Nationwide Brand POSM Launch

1. Product development:​- Cooperated with Design, Creative, and Procurement teams to conceptualize new BAEMIN Studio products and enhance the current ones' features.- Performed market research to identify product trends, recognize customers' needs, and analyze the competitive environment to provide insights for product development.- Managed BAEMIN Studio products' life cycles, from conceptualization and sampling to production and launch. 2. Project management:- Developed and managed project timelines to ensure all BAEMIN Studio's products were launched in a timely manner.- Cooperated with internal teams (Design, Creative, Procurement) and external vendors to ensure smooth project progressions in each phase.- Performed other administrative tasks as assigned.3. Brand communication:- Developed social media strategies for BAEMIN Studio's Facebook Page and Instagram.- Supported in content production on Facebook Page, Instagram, and BAEMIN App, using Premiere Pro, Illustrator, and Canva.- Collaborated with Design and In-app teams to produce in-app promotion content (banners, pop-ups, and push notifications). 4. Business development​:- Sought potential brands for the BAEMIN Studio's pilot partnership program, including Highlands, MayCha, and CITIGYM.- Collaborated with different Design and Creative teams for refined and detailed product proposals.

1. In-house:- Managed 3 social media accounts across various platforms, including Facebook Page, Instagram, and LinkedIn.- Developed and executed social media content plans.- Coordinated with the design and copywriting teams for content production.- Monthly monitored, analyzed, and reported the performance of the company's and competitors' social media channels, using Hootsuite, Rival IQ, and other native analytics tools.- Organic cumulative results after 6 months:Instagram: +48% engagement, +150% reach, +16% followers.Facebook: +5% engagement, +53% reach, +3% page followers.LinkedIn: 16% engagement rate, +171% followers. 2. Client projects:- Managed and maintained clients' social media presence.- Analyzed competitors' digital activities and performances, including social media and PR activities.- Planned and developed social media strategies, including channels’ objectives, content and visual frameworks, and execution timelines.- Produced content samples across various social media platforms, including Facebook, Instagram, and LinkedIn.

• 100+ participants• Worked in a team of 5 members to initiate a business idea that can "Reimagine Vietnamese Tourism".• Handled marketing-related tasks, including Market Research, Customer Segmentation, Integrated Marketing Communication Plan, Video Editing, and UI/UX Prototype Design.

• Produced a creative video based on the client's choice using Premiere Pro, Illustrator, and Canva.• Proposed a 3-month cross-channel content calendar on Facebook, Instagram, TikTok, and YouTube, including detailed guidelines for daily posts/videos/articles.

• Co-operated with other departments to plan and propose monthly content calendars to promote the company.• Wrote captions for Facebook posts and descriptions for YouTube videos.• Produced 5-7 engaging and educational videos a month that matched target customers and brand voice.• Boosted YouTube video engagement rate by 90% in 3 months.

• Translated a variety of material, particularly educational books and videos, from English to Vietnamese and vice versa.• Edited and proofread translated material prepared by other employees.