Anh Duc Pham Email & Phone Number

Ho Chi Minh City, Vietnam

- BONCHA Honey Tea (RTD tea category)- JOCO Fruit Juice (fruit juice category)Recent project highlights:- ATL:+ ANH TRAI “SAY HI” Co-Sponsorship+ 360 OOH Campaign- BTL:+ “UỐNG BONCHA, LƯỚT VESPA” Nationwide Consumer Promotion+ Nationwide Back-To-School Sampling+ Nationwide Brand POSM Launch

Ho Chi Minh City, Vietnam

1. Product development:​- Cooperated with Design, Creative, and Procurement teams to conceptualize new BAEMIN Studio products and enhance the current ones' features.- Performed market research to identify product trends, recognize customers' needs, and analyze the competitive environment to provide insights for product development.- Managed BAEMIN Studio.

Ho Chi Minh City, Vietnam

1. In-house:- Managed 3 social media accounts across various platforms, including Facebook Page, Instagram, and LinkedIn.- Developed and executed social media content plans.- Coordinated with the design and copywriting teams for content production.- Monthly monitored, analyzed, and reported the performance of the company's and competitors' social media.

Ho Chi Minh City, Vietnam

• 100+ participants
• Worked in a team of 5 members to initiate a business idea that can "Reimagine Vietnamese Tourism".
• Handled marketing-related tasks, including Market Research, Customer Segmentation, Integrated Marketing Communication Plan, Video Editing, and UI/UX Prototype Design.

• Produced a creative video based on the client's choice using Premiere Pro, Illustrator, and Canva.
• Proposed a 3-month cross-channel content calendar on Facebook, Instagram, TikTok, and YouTube, including detailed guidelines for daily posts/videos/articles.

• Co-operated with other departments to plan and propose monthly content calendars to promote the company.
• Wrote captions for Facebook posts and descriptions for YouTube videos.
• Produced 5-7 engaging and educational videos a month that matched target customers and brand voice.
• Boosted YouTube video engagement rate by 90% in 3 months.

• Translated a variety of material, particularly educational books and videos, from English to Vietnamese and vice versa.
• Edited and proofread translated material prepared by other employees.

Bachelor Of Commerce - Bcom, Digital Marketing

Graduation with Distinction

Bachelor Of Commerce - Bcom, Marketing