Led the development and execution of culturally aware Vietnamese content for the Texas Secretary of State marketing campaign, successfully winning an $8 million contract with the State of Texas.Top 1% of TikTok Effect House Creators Worldwide (AR Platform) with over 18+ Million views.Digital Marketing Agency that utilizes innovative creative strategy, marketing and storytelling to develop and create successful immersive experiences, websites, digital marketing strategy and in person and virtual campaigns.Launched sustainable and inclusive Augmented Reality (AR) experience for global Nigerian brand NKWO at Soho House New York. Used pieces from her 2017- 2023 Fashion Week collections & created AR filter that attendees could try on in person and virtually. 143,000 uses in the first 48 hours of launch. 600,000 uses in the first week.Created AR Filter to create global dialogue around the breadth of Vietnamese Food that reached 5 million impression and 3,500 user created videos on TikTok in one month. Select Clients include: MGI Worldwide, Qanvus, Creative Futures Collective, NKWO, Anga.Haus, Poshmark, MGI North America, Qanvus Capital, Tatcha, and Proscalar.

Appointed to the Board of Directors in recognition of my work for VACAT and the Vietnamese Community. Youngest member to serve the board since 1997.Leveraged grant proposals and strategic sponsorships to secure funding for VACAT, including major grants from the City of Austin in 2023. Exceeded fundraising goals by 15% to empower VACAT's vital programs, scholarships and events.Spearheaded all marketing initiatives including advertising, campaigns, fundraising, sponsorships, in-person and virtual events, and vendor partnerships.Launched our Yoga and Meditation Program and partnered with Black Swan Yoga to eliminate the barriers of entry of yoga for the community. Successfully applied for and received grant, organized partnerships, hiring, marketing, event planning and execution of grant requirements for this program. My marketing materials created will be featured in 'Health Is a Human Right: Achieving Health Equity’ exhibit at the CDC Museum in Atlanta, Georgia.Launched and managed monthly newsletter, showcasing events, promoting local businesses, and disseminating news, scholarships, and job opportunities.Revamped VACAT's website, optimizing SEO, implementing relevant keywords, and crafting effective Google Adwords campaigns.Created engaging content for social media and other platforms, effectively promoting VACAT events and community work.