Anh Hoang Le Email & Phone Number

Sinsheim, Baden-Württemberg, Germany

Germany

• Implemented a new shop system (from Magento to Shopware), optimized the content, web design and improved the shop's SEO.• Planned, implemented, controlled, and optimized sales campaigns for online shops.• Strategically and operationally responsible for expanding the technical setup and developing relevant strategies for affiliate marketing (Webgains) and SEO.• Planned, executed, and monitored the effectiveness of all digital marketing campaigns (Google, Bing, Youtube, Facebook & Instagram).• Created long-term marketing plans corresponding to general business plans.• Analyzed, presented, and reported data for campaign optimization.• Planned, controlled, and optimized the approved marketing budget to achieve the best return on investment (ROI).• Monitored the market, competition, and trends and coordinated with other online marketing partners (Amazon, Check24, Idealo).• Managed external agencies to accomplish marketing projects on time and effectively.

Vietnam

RedWok Cuisine Joint Stock Company is inspiring Vietnamese cuisine company owning Wrap & Roll which has been in market for more than 13 years and newly launched brand - Saigon Beef Hotpot aiming to bring Vietnamese cuisine to new level of recognition & well-emerged into morden lifestyle of new generations.Main Duties:• Led the operational team of 23 stores to achieve targets through consistency of products' quality and trade marketing initiatives.• Led planning and execution management of key cost-saving initiatives.• Managed crossed-functional projects, working with SAP and Netsuit.• Developed talent and managed the core team.• Led the trade marketing to deliver effective local store marketing activities.• People management: leading, coaching & training (in-charge of team of 9 member).

Vietnam

• Conceptualized marketing strategies (brand, product, and trade marketing) in line with company objectives.• Managed marketing assets and overall product category, including new product development and launch.• Executed digital projects for brand awareness and sales on Facebook, Instagram, and Google.• Managed cross-functional projects and collaborated with SAP and Netsuite teams.• Worked with research agencies and internal teams to conduct brand health checks, monthly customer feedback, product concept testing, and product acceptability studies.• Conceptualized, led and launched new restaurants’ brand “Saigon Beef Hotpot” from stores’ design, menu line-up, branding campaign,ect…• Managed marketing budget and led, coached, and trained a team of 6 members.

Vietnam

Jollibee Foods Corporation owns multinational chain of fast food restaurants. As of April 2018, JFC had a total of about 1,200 Jollibee outlets worldwide; with presence in Southeast Asia, the Middle East, East Asia (Hong Kong, Macau), North America, Europe (Italy, UK).Main Duties: Managing all marketing functions for the company and activities within the marketing department to deliver department KIPs & company objectives.Developing the marketing strategy for the company in line with company objectives.Overall management menu portfolio and new product development.Overall management of kids’ service initiatives.Coordinating marketing campaigns with sales-driven activities.Develop, launch & manage online platforms for the brand (Facebook, Website, Forums such as Foody.vn, Hotdeal.vn, vietnammm.com…) to build brand awareness and grow new sales channels.Managing the company’s marketing budget.Creation and publication of all marketing materials in line with marketing plans.Planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identityLead planning & implementation of communication campaigns.Monitor and report on effectiveness of marketing communications.Creating a wide range of different marketing materials.Working closely with 3rd party agencies (Creative, PR, Media, Research) to address business needs.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Analyzing potential strategic partner relationships for company marketing initiatives.

Vietnam

Develop store-specific marketing programs that “grow sales” by introducing to frequent customers, targeting to new guests & customers’ survey at the local store level that support overall marketing initiatives.Develop and implement innovative incentive contests and quarterly LSM calendar of initiatives to drive sales and behavior, when applicable.Local Store Marketing training to key partners (stores’ manager, store marketing in-charge…).LSM team development from recruiting, training & coaching to build strong LSM person for each region.Manage local store marketing budget.Gathering, reporting, and sharing of marketing best practices.Closely working with design agencies and suppliers in POSM development.Effectively monitor execution at stores’ level.Coordinate fulfillment process of Local Store Marketing materials.Support new products’ development team in some new products’ launch.Maintain brand standards and creative guidelines.

Vietnam

Generate relevant consumer’s insight and turn into effective LSM ideas.Develop store-specific marketing programs that “grow sales” by introducing to frequent customers, targeting to new ones & customers’ survey at the local store level that support overall marketing initiatives.Develop and implement innovative incentive contests and quarterly LSM calendar of initiatives to drive sales and behavior, when applicable.Lead new stores’ opening activities and new market development.Frequently stores’ visit and closely support critical stores to solve their sales target issues.Closely working with design agencies and suppliers in POSM development.Effectively monitor execution at stores’ level.

Vietnam

Implement LSM ideas and activities at stores’ level. Support new stores’ opening preparation. Lead yearly Halloween event for kids’ customers (2000-3000 participants). Customers’ survey implementation and analysis. Kids’ party initiatives development, implementing and monitoring. Closely working with design agencies and suppliers in POSM development. Products & Sales data analysis & report generations.

Vietnam

Assist LSM implementation at stores’ level Monitor POSM delivery to stores Assist consumer’ test on new product and other types of in-store survey Assist in LSM training sections. Other marketing admin works.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Business Administration And Management, General, 7/10