Anh Le Email & Phone Number

St. Louis, MO, US

St. Louis, MO

St. Louis, MO

• Retain all duties as former Publications & Brand Manager.
• Develop and execute the annual media buy across print, radio, digital, broadcast, and out of home channels.
• Under the Director of Marketing, help develop and define strategic target segmentation of audiences and organize all departmental activity to reach these segments through discrete marketing plans.
• Lead planning support for pre-season community programs (including the annual Meet the Makers and Opera Tastings series), identifying community partners who align with OTSL strategic priorities.
• Spearhead the process for the development of primary visual creative each season.
• Support the Director of Marketing in data analysis and copywriting for regular reports to OTSL’s Board, Executive Committee, Audience Cultivation Committee, and Engagement & Inclusion Task Force.

Greater St. Louis Area

• Serve as the editor-in-chief for the annual 160-page program book, developing and maintaining both editorial and design direction.
• Raise over $140,000 annually in program book advertisement revenue.
• Bid and manage vendor relations with all annual print vendors.
• Manage the entire creative process for printed OTSL collateral, from copywriting to design direction to print and mail distribution. Materials include but are not limited to brochures, postcards, flyers, posters, the.
• Evaluate the success of print and direct mail collateral through analysis of response rates and return on investment.
• Monitor and evaluate all external company communications to ensure brand consistency.

Santa Fe, New Mexico

• Assisted with the ongoing design direction and copywriting for a new company website.
• Managed the company’s Facebook and Twitter accounts, both of which showed strong growth in both followers and engagement rates, and created a manual for future Communications Associates to brand and stylize the.
• Served as the editor-in-chief for the company blog, managing 3-5 freelance writers to contribute compelling in-house content during the opera season.
• Assisted heavily in the copywriting and design direction of various marketing pieces, from the season program book to print ads and subscription mailings.
• Tracked and archived all press and media mentions, distributing regular reports of content to the entire annual staff.

New Haven, CT

• Developed and implemented a marketing strategy to build broadcast attendance amongst Yale affiliates, particularly students, and monitored audience growth over the course of the 2014-15 season, reporting to the Dean of.
• Created and curated social media content, using CRM lists and ads to achieve increased digital impact upon desired audiences. Facebook page likes nearly doubled during the 2014-15 academic year, and Facebook.
• Conducted targeted outreach to various Yale schools, departments, and affiliated organizations.
• Supervised the creation of print publicity materials in conjunction with School of Music graphic designers.
• Designed and deployed weekly e-blasts to segmented audiences, which generated an average unique open rate of 28% and an average engagement rate of 12%.

New Haven, CT

• Developed, implemented, monitored, and analyzed plans and strategies for single ticket campaigns in the 2014-15 season. Identified goals, key targets and positioning, tactics, pricing, budgets, and measurements while.
• Surpassed the single tickets revenue goal of $383,310 by an additional $35,000, and monitored both revenue and expense budgets for the single ticket marketing campaign.
• Administered multi-channel marketing strategies in mail, e-mail, CRM software, and social media.
• Participated in the 2015-16 season planning process, including the development of marketing strategies, goals, regular and dynamic pricing, budgets, and key tactics.
• Led an inter-departmental team in the re-design and re-branding of institutional e-blast templates.

St. Louis, MO

• Mentored by General Director Timothy O’Leary, and shadowed him in staff meetings, board meetings, strategic planning sessions, etc.
• Served as Managing Editor of the 2014 Festival Season Program Book, a high-quality 160-page publication. Drafted copy for feature articles, managed company deadlines for content submission, led the revisions and.
• Planned and implemented the sale of program book advertisements, generating over $130,000 in revenue.
• Worked directly with members of local and national press by writing press releases, pitching stories, facilitating press comp requests, coordinating transportation and accommodations for out-of-town press members, and.
• Facilitated press interviews, photo shoots, and TV footage requests across the 2014 season, and served as the liaison between artists and press.
• Managed content for the company’s Facebook, Twitter, and Instagram accounts in conjunction with the Director of Marketing.

New Haven, CT

• Created and implemented a marketing plan covering subscriptions and single tickets for the summer and fall Yale Cabaret seasons. The Summer Cabaret generated over $56,000 in ticket revenue, exceeding the season goal by.
• Attended Summer Cabaret board meetings and delivered regular marketing reports to trustees.
• Produced publicity materials and programs for each show in conjunction with the managing director, graphic designer, and creative team.
• Led website and social media content management.
• House managed each production’s run and trained and supervised all Box Office staff, all while implementing superior customer service standards.
• Created design and written content for weekly e-blasts using Wordfly.

New Haven, CT

Boston, MA

• Interviewed and hired all production staff.
• Created and oversaw a seven-month production schedule.
• Managed the production budget as established by the Board of Directors, with regular projections reports.
• Coordinated contract agreements with the performance venue.

Cambridge, MA

• In 2011, produced a semi-professional production of Bernstein’s Candide. In 2012, produced a semi-professional production (and the original-language American premiere) of Rimsky-Korsakov’s Snegurochka.
• Interviewed and hired all creative and production staff.
• Administered auditions for both singers and orchestra members.
• Managed production budgets of $15,000-$20,000.

London, United Kingdom

• Assisted with various special projects across General Management, Marketing, Public Relations, Special Events, and Production departments.
• Created and administered an audience survey to over 2,000 individuals as part of a larger ticket pricing research initiative.
• Regularly updated social media and the company website with news features, production photos, etc.

Master Of Fine Arts (Mfa), Theater Management

Activities and Societies: Pierson College Graduate Affiliate, Yale Summer Cabaret

Bachelor Of Arts (Ba), History & Literature

Activities and Societies: Harvard-Radcliffe Collegium Musicum, Harvard-Radcliffe Gilbert & Sullivan Players, Lowell House Opera