Anh P. Le work email
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Pronounced "Anne Lee"I am a Senior Marketing Manager with expertise in strategy and campaigns, including go-to-market programs that align with business goals. My superpower is my ability to make things happen by turning ideas into action.• Marketing Strategy and Plans• Campaign Management• Analytics and Reporting• Budget Management• Cross-Functional Team CollaborationMy storyWhen I came out of college, I was an artist – a graphic designer using all the latest desktop publishing software. It was such an exciting time to be in the design field, everything was digital.But designing ads was not enough; I was more interested and very curious about the results of the ads. Did the call to action work? If it didn’t, then why?And that’s how I discovered Marketing. I went back to school, got my MBA, and now I get to work in a field where I use both sides of my brain, the creative right and the analytical left.I love doing marketing! I get excited at the start of every initiative; developing the strategy, creating the go-to-market plan, writing the brief, and leading the kickoff meeting. I enjoy managing the entire process from end to end, including results review with reporting and analysis to determine success and next steps.I never get tired of the process and I always have ideas to solve the next big marketing challenge.Key Words: Marketing strategy, Strategic planning, Marketing campaigns, Marketing programs, Marketing plans, Direct marketing, Marketing communications, Integrated marketing programs, Multi-channel marketing, Promotions, Brand awareness, Vendor management, Budget management, Lead generation, Cross-functional team lead, Market research and analysis, Project management, Team collaboration, Customer segmentation, Cross-sell, Financial services, Education, Publishing, Email, Landing page, Social media, Microsites, Go-to-market strategy, Fiber internet, Acquisition strategy, Paid social advertising, Consumer acquisition strategy
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Senior Lead Marketing ManagerLumen Technologies Apr 2023 - Nov 2023Vancouver, Washington, United StatesIncreased Quantum Fiber consumer fiber internet subscriber base in U.S. footprint.• ACQUISITION STRATEGY: Strategized and executed of marketing plans for new enablement segment, collaborating cross-functionally with business intelligence, marcom, and legal departments to achieve business goals, resulting in improved market penetration.• MARKETING PROGRAMS: Improved program results in 2023 by increasing the six-month acquisition rate from 3.97% to 4.15% year-on-year through effective direct mail and email techniques.• REPORTING and ANALYTICS: Tracked program results using success measurements and created PowerPoint slides with visuals and analysis, presenting these reports in a monthly program readout to peers and executives, which facilitated data-driven decision-making. -
Marketing ManagerComcast Business Jun 2022 - Apr 2023Portland, Oregon Metropolitan AreaSupported sales teams to grow B2B penetration in the OR/SW WA region through brand localization, training, and sales enablament.• BRAND LOCALIZATION: Humanized a national brand by telling personal stories of small local business owners in the Oregon Business Magazine and Eugene Magazine, enhancing brand recognition and local engagement.• SALES ENABLEMENT: Enabled a 50+ sales team to achieve aggressive sales goals with prospecting and nurturing, and client webinars, resulting in increased sales performance. -
Marketing ManagerLumen Technologies Jun 2020 - May 2022Portland, Oregon Metropolitan AreaIncreased CenturyLink fiber internet subscriber base in the Portland CBSA consumer market.• MARKETING STRATEGY: Executed marketing strategies that created awareness, nurtured consideration, and drove conversion by running successful tactics, maintaining consistent messaging, and using compelling calls to action for target audience, resulting in increased subscriber engagement.• INTEGRATED MARKETING CAMPAIGNS: Developed and implemented campaigns that included streaming audio, OOH advertising, digital advertising, and direct marketing. Ran paid social campaign achieving $147 CPO compared to national team’s $300 CPO.• CROSS-FUNCTIONAL TEAMS: Led internal cross-functional teams and external vendors to complete campaigns, that stayed within budget, met deadlines, and achieved business goals.
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Marketing ConsultantIndependent Consultant Feb 2018 - Jan 2021Portland, Oregon Metropolitan AreaDeveloped marketing strategy and campaigns for women entrepreneurs, resulting in increased client acquisition and business growth by leveraging data-driven analysis and integrated marketing campaigns. -
Senior Marketing SpecialistVoya Financial 2015 - 2018Greater Minneapolis-St. Paul AreaImplemented marketing programs and provided sales support to achieve annual sales goals. Worked in Life Insurance and Voluntary Employee Benefits business units. -
Marketing Project ManagerLerner Publishing Group 2012 - 2014Greater Minneapolis-St. Paul AreaManaged the execution of multiple internal and external marketing programs, ensured timely, accurate and on budget completion. The programs included product catalogs, sales collateral, and digital advertising. -
Marketing Campaign ManagerRels 2010 - 2012Greater Minneapolis-St. Paul AreaNewly formed marketing team where everything had to be created from the beginning. Developed marketing strategies to create brand awareness and designed campaigns to generate leads. -
Senior Marketing Communications ConsultantDeluxe 2003 - 2009Greater Minneapolis-St. Paul AreaManaged B2B marketing programs to increase and exceed revenue and customer retention goals for Deluxe Small Business Services, an $850 MM annual revenue division.
Anh P. Le Skills
Anh P. Le Education Details
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Certificate -
Emarketing Essentials Certificate -
Mini Master Of Project Management
Frequently Asked Questions about Anh P. Le
What is Anh P. Le's role at the current company?
Anh P. Le's current role is Senior Marketing Manager | Marketing Strategy | Campaign Management | Acquisition Strategy | Increased Paid Social Results While Lowering CPO by 50%.
What is Anh P. Le's email address?
Anh P. Le's email address is an****@****ast.com
What is Anh P. Le's direct phone number?
Anh P. Le's direct phone number is (855) 663*****
What schools did Anh P. Le attend?
Anh P. Le attended University Of San Diego, University Of South Florida, University Of St. Thomas - Opus College Of Business, Minneapolis Community And Technical College, Normandale Community College, University Of St. Thomas - Opus College Of Business.
What skills is Anh P. Le known for?
Anh P. Le has skills like Marketing Management, Direct Marketing, Market, Cross Functional Team, Adobe Contribute, Yahoo, Messaging, Cost, Tax, Consideration, Sales Operations, Brochures.
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