• Oversee the strategic management and creative direction of all Roxo social media channels, ensuring alignment with brand aesthetics and messaging.• Enhance brand presence through impactful visual content and innovative campaigns, resulting in a 50% increase in social engagement.• Expand audience reach and engage prospective members and clients through targeted social media strategies.

• Leverage graphic design software, such as Canva, Adobe Illustrator, and Photoshop, to create impactful digital assets and implement advertising campaigns tailored for educational institutions and local clientele.• Developing well-received graduation advertisement designs as per parental requests, conducting comprehensive market research to discern the specific preferences of the graduating senior persona.

• Collaborated closely with the creative team and various departments to develop and launch both existing and new branded content, ensuring consistency and impact across all platforms.• Supported social media growth and audience engagement by crafting visually compelling graphic and UI content, contributing to strategic social media plans, and analyzing data points from campaigns for continuous improvement.• Designed and developed engaging landing pages that align with brand aesthetics and campaign goals, optimizing for user experience and conversion rates through thoughtful layout, visual elements, and interactive features.

• Amplified Chatbook's brand visibility among target stakeholders by incorporating diverse elements, color schemes, & typography, resulting in a notable increase of over 30% in brand recognition on social media.• Strengthened the product identity of photo books by consistently refining the current design after a thorough analysis of brand guides and personas.• Designed a special edition photo book cover design for Mother’s Day, incorporating customer insights and aesthetic refinement, resulting in a substantial increase in seasonal sales.

• Promoted ROXO’s nonprofit endeavors through collaboration with a multifunctional team to ensure consistent flow of ideation towards deliverables.• Designed merch and social media graphics for multiple marketing campaigns across different school departments to increase programs’ visibility.

• Chosen to participate in a highly selective design boot camp sponsored by IBM, developing a high-fidelity mockup for an app aimed at increasing community engagement by promoting local volunteering opportunities.• Designed multi-page app interfaces, optimizing user flows and enhancing UX through wireframes, prototypes, and iterative user-centered design.

• Collaborated with the marketing team of healthcare to create 62 city-specific healthcare staffing flyers, utilizing strategic design to convey staffing messages and engage stakeholders effectively.• Implemented thoughtful design decisions on social media platforms, leading successful digital marketing campaigns, SEO emails, and newsletters, achieving a significant 50% boost in audience interaction.

• Crafted website interface designs, implementing UI/UX principles and Adobe XD proficiency to ensure intuitive and visually captivating digital experiences for Shopify.• Demonstrated expertise in social media management, curating engaging content, social media graphics, and fostering community interaction across platforms like Instagram and Facebook to enhance brand visibility.• Collaborated with a third-party supplier on package design projects, utilizing creativity and branding expertise to craft visually striking packaging solutions that effectively communicate product value.