Small, Medium Business Strategy Landing & Community Engagement lead within the Small, Medium, and Corporate and Digital Sales (SMC-DS) organization. The role involves helping businesses achieve their digital transformation goals by helping customers with Microsoft solutions and partners. The role will focus on innovating the go-to-market capability and capacity to best serve SMB customers, and will be responsible for the SMB Field Role Community, acting as an advocate and coach for the SMB field, deep understanding of the SMB market, customer acquisition, and up-sell/cross-sell motions across solution areas and routes to market, specifically the partner channel ecosystem. Success measures include attracting, developing, and retaining the best talent for the community, achieving SMB revenue and key metrics, quota attainment of SMB sales roles, and effective community engagement.

Through our partners, Microsoft brings digital ambitions to life by helping companies empower their employees, engage their customers, optimize their operations, and transform their products.Microsoft has always been a partner-led company, and this ecosystem drives local economies and creates massive growth. Together we have unprecedented opportunity to help emerging countries become globally competitive. As our mission aims to empower every person and every organization on the planet to achieve more, our investments in the areas of security and accessibility are aimed at making our mission a reality.Global Partner Solutions (GPS) plays a critical role in overseeing the growth of the world largest Technology Partner eco-system based on Microsoft’s Azure platform and extended to Microsoft’s unique Applications including O365, D365, ADS and AI.The GPS Leader builds the strategic SEA NM partner plan and drives successful execution of the GPS strategies including;1. Building expanded partner capacity and capability needed for SEANM’s FY24 growth aspirations & beyond.2. Build a mutually beneficial Regional & Local SI/ISV ecosystem, where Microsoft is preferred hyper-scale cloud partner of choice 3. We accelerate transformation with industry cloud through intentional partnering with Advisories/GSI/ GISV/ Pan-Regional & Local SI/ISV and Industry specialists.4. Accelerate SMB Cloud growth through global scale engine & strategic initiatives: revitalize regional and global CSP Indirect provider, Emerging Market Partner Model (EMPM) & Market Development Program (MDP Cambodia).

Landing strategic partner business development & management of a managed portfolio of regional partners as part of the Microsoft APAC One Commercial Partner Organization (OCP). The goal is to drive strategic partner recruitment, enablement and business growth based on partners’ specialization and industry priorities. The PDM for Independent Software Vendors or ISV typically manages our portfolio of application development partners. The seniority of the role evidences Microsoft’s deep commitment to the partner ecosystem to build a mutually beneficial business relationship by working closely with ISV partner leadership. The PDM represents Microsoft to the ISV partners, communicates our strategy, sells our vision and brings partners along in the digital transformation journey. The outcome will be to drive application development, long-term revenue, cloud consumption and digital transformation through a set of cloud applications leading to workload/industry based co-sell.

As Country Director of One Commercial Partners & SMC group (OCP/SMC), Microsoft Vietnam, Tran Anh is leading a team of 30+ consultants from partner technology strategists to partner/ customer business development managers, with strong focus to (1) deliver valued solutions to Enterprise customers (Corporate) and to Small and Medium Businesses (SMEs) across the territories of Vietnam; and (2) grow highly competitive Cloud service provider partner ecosystems, drive customer and partner satisfaction and lead cross subsidiary initiatives such as Smart city (CityNext), Digital Asset Risk Management (SAM) and Digital Transformation. With over 12 years with Microsoft, Tran Anh has been working with over 400 partners to establish a healthy ecosystem in the region, through multiple Market Development Programs (MDP) in Cambodia & Myanmar, providing IT solution to 15,000+ customers, and engage with various business associations as well as government agencies to promote the IPR awareness and technology adoption. Our global mission is "to empower every person and every organization on the planet to achieve more". For business that means a digital transformation. We focus on bringing the Cloud platform value adoption to help local customers transforming business to tackle current challenge and capture greater opportunity in more extended markets. SMEs need to stay more agile and adapt quickly to the changing business environment, stay relevant and serve new customer needs. We are confident in being a critical part of this journey. Tran Anh graduated from Foreign Trade University, 1996 and Master degree in Marketing, Sales & Service, University of Paris Sorbonne – IAE, 2008. Tran Anh has enriched great leadership skills and business management +20 year experience, started as senior sales and management at Inoue Rubber Vietnam - 1997, Mitsubishi Heavy Industries - 2001 and then Managing Director of Terminal C, Texas -2003, mobility solution before joining Microsoft in 2005.

Joined Microsoft MDP Vietnam in Oct 2005 as Partner Development Manager, Anh was responsible to plan and execute various partner recruitment, enablement & partner readiness initiatives to drive customers’ success through solution consultant and deployment. He then moved to Marketing Manager before being promoted to SMB Sales Leader in 2009, with responsible to plan and execute various strategic marketing initiatives to drive demand generation & sales to SMB customers. o Leading Small and Medium Business & Distribution (SMB&D) team within SMS&P group, manages the subsidiary SMB business strategy and execution for our SMB Commercial customers (including Public Sector), with the goal of achieving revenue, increasing market share, by driving excitement within the segment and channel for MS products and solutions.o Driving the SMB business with thoughtful plans and demonstrating proactive leadership, business insight and strategic leadership.

As the General Manager of Terminal C Vietnam, 100% FDI, specialized in software development & distribution, responsible for general operation of the company in Vietnam, which is the development hub and software outsourcer of Terminal C, Texas, US. o Established marketing and strategic planning, product development, from needs assessment, project management and delivery.o Designed and conducted IT solution outsourcing tailored to specific account needs.o Developed strategy for CRM sales in new markets to diversify solutions offering and service portfolio.

Responsible for general management and business operations of Southern branch of Mitsubishi (MHI) air-conditioning systems. Managed direct sales activities of a Sales Manager, sales representatives, retail store, and customer service division. Involved business strategy & development, establishing distribution network, built on industry trend & competitive analysis.

Senior supply chain manager of the Representative Office in Vietnam for over 2 years, oversee all business development & outsourcing from various FDI & local footwear manufacturers.

Inoue Japan joint venture co. specialized in producing motorcycle tire & tube, industrial rubber goods with 80% OEM and 50% replacement market share. o In charge of sales & marketing management, to supervise a group of executives and salesmen in headquarters and HCMC branch office, and directly report to the boards of directors.o Set up sales network nation-wide and lead strategic business development , identified market opportunities, market segmentation, B2C retail sales, brand promotion, advertising & promotion.