Marketing Toolbox is a Digital Marketing agency based in Sofia, Bulgaria that offers services in SEO, PPC, Social Media (Paid & Organic), Website Development and Graphic Design. We work with clients from all over the world, and offer services in Bulgarian, English and Spanish.

My personal blog dedicated to Digital Marketing, created with the purpose of providing meaningful insights and knowledge on the most trending topics. Currently bringing in more than 50,000 visits a month, with 100% of the traffic coming from organic search (SEO). Some of the major topics that I write about:- LinkedIn advertising;- Search Engine Optimization;- Search Engine Marketing;- Inbound and B2B Marketing; - Social Media (with focus on LinkedIn, Instagram, and Influencer Marketing);- Digital Marketing tools (CRM, Marketing Automation, Analytics, etc.);

- Interpretation of data and use of Google Analytics to analyze the success of the company's Marketing actions with focus on traffic optimization and lead conversion;- Management and optimization of Google Ads & Social Media campaigns;- Management, analysis and optimization of LinkedIn campaigns (Sponsored Content);- Researching and compiling keyword lists relevant to IE’s portfolio and in line with SEM campaigns;- Tools: GA 360, Google Ads, Power-BI, Hubspot, Microsoft Dynamics, Sales Navigator, etc.- Content planning, validation and management with the agencies in charge (blog & social media);- Focus on IE Exponential Learning (Management, Top Management & Executive programs.)

Beezer is all-in-one platform to create, distribute, and manage progressive web apps. - In charge of the paid and organic strategy of the company with focus on performance;- Management and optimization of Google ads campaigns (Search, GDN & Gmail);- Management and optimization of Social media campaigns (Facebook & Instagram);- Using data from Google Analytics to increase traffic and enhance lead generation; - Search Engine Optimization (On-page and Off-page);- Creation of search engine optimized articles for Beezer's blog;- Creation of visual and insightful dashboards with Google Datastudio;- Budget management;- Competition and industry research; benchmarking;- Definition & monitoring of KPI & Performance Analysis;

International Business Development and B2B Marketing in a startup company that develops cloud-based services for enterprises and SMEs.

B2B Marketing in a FinTech startup company that provides digital payment solutions for eCommerce, mCommerce, microcredit companies, startups, etc.Some of the tasks include: - Support to the Product Marketing Manager in the definition of the Marketing and Communication strategy and the development of campaigns;- Support to the Head of Product in the alignment of new products with the brand positioning and the Marketing objectives of the company; - Management of PPC Campaigns, definition & monitoring of KPI, Performance Analysis; - SEO: elaboration of content in English and Spanish (blog posts, ebooks, case studies), Landing page optimization, Keyword Research, Link-building strategies, etc.- Market research, Competition Analysis, and Benchmarking;- Social Media management (LinkedIn, Twitter & Google+) with Hootsuite;- Google Analytics and WordPress management;- Elaboration of Payment Analytics reports.- Author of 2 eBooks in English and Spanish - "The Anatomy of a Payment Gateway" & "Is PCI-DSS obligatory for your company?"Managed to increase monthly web visits from 200 to 6,000 in less than a year on a small ad budget.

A collaboration scholarship in Digital Marketing received by Universidad Carlos III during my International MBA degree.Main tasks include:- Research on Digital Marketing tools and elaboration of content for the blog of the University (in English and Spanish).- Investigation and publication of international job positions suitable for Master's degree students on the Job Portal of the University (basic WordPress management);- Production of educational videos on Digital Marketing for YouTube;- SEO and SEM positioning.

B2B Marketing with Business Development in a startup company dedicated to the CMS open-source development of mobile applications.Tasks include: - Market investigation and competition analysis;- Initiating first contact and creating partnerships with Software and Marketing companies for the API and SDK integration of their solutions into the platform;- Development of collaborative Marketing campaigns with third-party integrations;- Working with HubSpot, Zoho CRM, and Mailchimp;- Translation of the official documentation of the platform;- Creating content for PowerPoint presentations, webinars and E-books;- Excellent skills in PowerPoint, Excel and Microsoft Office.

My tasks as an external Marketing Consultant for RedPiso San Blas include, but are not limited to:- Identification and segmentation of target customers according to their geographic, demographic and psychographic characteristics.- Design and implementation of Marketing campaigns, adapting them to the specific target customers in the zone of each agent.- Graphic Design of ads, posters and flyers;- Written and oral translation (both English-Spanish and Spanish-English);

A short-term Marketing project to promote the new Master's Degree at the University of Rey Juan Carlos.- Marketing leader of a group of 4 people;- Social media communication: Facebook, Twitter and Instagram.- Creation and maintenance of a WordPress blog;- Poster design;- Translation and communication in English and Spanish.

- Organization of the International Tourism Students Conference, an event that encourages the intercultural exchange in the field of tourism and hospitality;- Topic: ''Smart Tourism Destinations: Do visitors really need them?''- Marketing and promotion of the event via Social media: Facebook, Instagram and Twitter;- Creation and maintenance of a WordPress blog;- Newsletter distribution;- Design of posters, calendars and flyers.

- Writing and publication of press releases and articles for websites, newspapers and magazines;- Market research in the field of investment banking;- Media monitoring and press clipping;- Communication with the media via e-mail and phone;- Worked on projects for Discovery Channel, TLC, AVON and M-tel;- Translations (English-Bulgarian, Bulgarian-English);