Led the marketing and promotions for The Night Academy, a unique initiative consisting of creative masterclasses, international nightlife conference and 24 hr music festival. https://www.thenight.academy

A&Co Marketing provides on demand marketing management, consulting and creative services for small businesses, startups and scaleups within hospitality, retail and property. www.aandcomarketing.com

As a peak industry body, ClubsNSW supports sustainable growth for more than 1,200 community clubs within hospitality industry across the state. Positioned within Public Affairs, this newly created role was responsible for promoting the services of ClubsNSW, product marketing, enhancing the brand and engaging membership.- Managed multi-channel marketing campaigns to promote the ClubsNSW brand and the club industry - Managed external agencies and led the roll out a B2C advertising campaign designed to promote positive contributions registered clubs make in our communities- Implemented best practice CRM strategies to increase B2B engagement with 1,125 member clubs- Designed and developed a brand strategy to accelerate the take up of a newly released ClubsNSW product, Clubs HR; exceeded anticipated engagement and revenue by 300% within 3 months - Developed the creative, messaging and design for ad-hoc consumer campaigns designed to support drought affected communities in NSW- Championed a redesign of the ClubGRANTS System, working with a digital agency to overhaul the look, feel and functionality of the community grant program that delivers $6m - $7m in funding per year- Drove the success of 4 digital products, crafting the positioning, renewed branding and aligned marketing plans

Dyson is a leading global technology company specialising in commercial and consumer appliances. This project role was responsible for leading the roll out of a digital transformation across 4 key markets.- Reported directly to the 'Program Governance Board' and managed senior business stakeholders across four core markets: Great Britain, Ireland, United States and Canada - Led the development and implementation of a communication strategy to support the launch of Dyson’s direct to consumer sales platform- Worked collaboratively with the appointed consulting firm and marketing agency to develop and optimise the design, processes and business strategy- Managed an innovative product launch; stakeholders were invited to a technology-led interactive popup experience where they could directly experience the new platform; this approach was then replicated in other markets including Canada, US and Ireland- Built and maintained valuable stakeholder networks to drive change management and strategy adoption - Introduced a project microsite as a one stop shop strategy to coordinate and manage diverse stakeholder communication and engagement

Fits Me is an innovative retail solutions company that offers technology to improve consumer confidence around fit when buying clothing online. Following its acquisition by Rakuten, this position was responsible for working collaboratively with the CEO to overhaul the brands strategic focus, positioning and new brand development.

Point Polaris is a leading investment property consultancy with offices in Melbourne, Sydney andShanghai. This role was responsible for conceiving and implementing a business and marketing strategy to drive the growth and market positioning during its start-up phase. - Drove the development and execution of a comprehensive marketing strategy targeting private and institutional investors - Introduced a new business strategy and marketing plan that focused on repositioning the company towards high net worth investors which contributed to the successful growth of the firm’s overall portfolio - Selected and managed a creative agency to rebrand the company including the website and all collaterals - Planned, managed and promoted corporate events and boardroom lunches

QPAC is one of the largest event and entertainment organisations in Australia showcasing international, local and national events across a wide range of genres. This role was responsible for producing digital marketing campaigns for premium events including: Bolshoi Ballet, War Horse, The Illusionists and other international performers. Key responsibilities included website management, email marketing, database management and segmentation, Facebook and Google Adwords marketing.

Upon permanent relocation to Australia I took time off to travel and worked in various contract roles within Hospitality and Entertainment (Hotham Holidays, Urban Purveyor Group, Brisbane Entertainment Centre and Brazilian Touch Theatre Restaurant).

USG Holding is a leading restaurant group renowned for their unique conceptual restaurants, bars and coffee houses throughout Ukraine. My role was dynamic in nature and I worked across range of projects managing restaurant marketing, operations and staff recruitment and training.