Anitha Prakash Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru Area, India

As a consultant in customer solutions, my work deals with Customer Experience Management (CXM) and it involves:— Creation of customer-centric strategies that encompasses all interactions, towards which I am responsible for — Building “Customer Segmentation” with evaluation of their psychographics, understanding their pain points and moments of joy. Create personas for various customer segments and develop “Customer Journey Maps” — With all the information collected, strategize and… Show more As a consultant in customer solutions, my work deals with Customer Experience Management (CXM) and it involves:— Creation of customer-centric strategies that encompasses all interactions, towards which I am responsible for — Building “Customer Segmentation” with evaluation of their psychographics, understanding their pain points and moments of joy. Create personas for various customer segments and develop “Customer Journey Maps” — With all the information collected, strategize and create “Brand Personality” that evokes emotions and connectionsTowards this effort, I am adept at creating contextual inquiry; building qualitative and quantitative surveys; performing secondary research and synthesizing collected information; storyboarding to create 3600 experience.Apart from CXM, I am certified in Aprimo, a marketing operations technology and digital asset management (DAM) solution to enhance and support the full range of marketing activities – from planning, budgeting, content management and analysis. Show less

Bengaluru Area, India

As a Marketing & Communications Lead, I am responsible for the strategic design, implementation and management a range of on -line & off - line communication strategies targeting media and industry engagement, to promote the value of the HR Outsourcing industry and AscentHR ‘s role as a leading HR Outsourcing firm. I am executing this via a combination of corporate communications, public affairs, Social Media engagements, press office and e-marketing & development communication… Show more As a Marketing & Communications Lead, I am responsible for the strategic design, implementation and management a range of on -line & off - line communication strategies targeting media and industry engagement, to promote the value of the HR Outsourcing industry and AscentHR ‘s role as a leading HR Outsourcing firm. I am executing this via a combination of corporate communications, public affairs, Social Media engagements, press office and e-marketing & development communication strategies. I directly report to both the co-founder and CMO as well as Founder and CEO of the firm. Primary Responsibilities Include: • Develop strategic communications planning for promotion and dissemination of corporate and marketing content• Working cross borders across departments and management teams to develop corporate promotions and communications collateral.• Create, adapt, improve and optimize web communication for SEO and organic and keyword search • Manage the corporate branding • Develop/maintain social media profiles and provide quality content on Twitter, Facebook, and LinkedIn.• Develop other, relevant social media outlets to support and expand our digital presence• Recruitment and maintenance of media partnerships• Manage PR and press relations• Assist in the preparation and drafting of various communications (email, social media, blogs, etc.) Show less

Bengaluru Area, India

Responsible for discovering client problems and co-creating strategic solutions aided by digital transformations for 10+ high profile clients. Trusted consultant to develop high-level digital strategies along with managing activities along the project life cycle. Constantly challenge existing working practices where appropriate. Deliver disruptive digital solutions by ideation and research of best in market initiatives and tailor it to client needs. Primarily work with enabling digital… Show more Responsible for discovering client problems and co-creating strategic solutions aided by digital transformations for 10+ high profile clients. Trusted consultant to develop high-level digital strategies along with managing activities along the project life cycle. Constantly challenge existing working practices where appropriate. Deliver disruptive digital solutions by ideation and research of best in market initiatives and tailor it to client needs. Primarily work with enabling digital marketing interventions and capabilities across various business verticals such as Retail and FMCG, Insurance and Banking, Healthcare and Life Science. I am responsible to strategize digital interventions that will impact business and lead growth, profits, engagements and brand values. Show less

Bangalore, India

RiverSilica Technologies, A “seamless video delivery” start-up, headquartered in Bangalore, India.Managed the sales operation of the firm to accomplish business strategy goals and on-boarding of clients to RiverSilica’s live webcast platform- VeeStream.Discovery process and advice senior management on best routes and strategies to implement in order to achieve business development.Expertise in Marketing Communications involving designing communication process using platforms… Show more RiverSilica Technologies, A “seamless video delivery” start-up, headquartered in Bangalore, India.Managed the sales operation of the firm to accomplish business strategy goals and on-boarding of clients to RiverSilica’s live webcast platform- VeeStream.Discovery process and advice senior management on best routes and strategies to implement in order to achieve business development.Expertise in Marketing Communications involving designing communication process using platforms such as digital marketing, social-media, e-mails, branding exercise. Focused on service - live event webcast platform and client management.Primarily involved with demand generation and live streaming service positioning. Show less

Bengaluru Area, India

Develop high-caliber training content and deliver successful workshops on quantitative and qualitative aptitude.Strong knowledge of general math, logical reasoning/analytical skills and quantitative techniques. Experience in training students on personality development, interview skills and presentation skills. Expert in problem solving skill. Excellent knowledge in reasoning, quantitative aptitude, verbal aptitude.

Bangalore

Execution and delivery of Social Media Monitoring and Analysis around various therapy areas, geographies, drug life-cycle stages and pharmaceutical brands, providing actionable insights and recommendations to serve as inputs to decision making.Responsible for collecting market data, researching issues and interpreting demand forecasts from diverse media sources. Analyzing qualitative & quantitative information to support and review new and existing marketing and Completion… Show more Execution and delivery of Social Media Monitoring and Analysis around various therapy areas, geographies, drug life-cycle stages and pharmaceutical brands, providing actionable insights and recommendations to serve as inputs to decision making.Responsible for collecting market data, researching issues and interpreting demand forecasts from diverse media sources. Analyzing qualitative & quantitative information to support and review new and existing marketing and Completion analysis strategies. Show less

Sao Leopoldo, Brazil

Successfully developed and delivered a business development project on “Business Process Automation using commercially available workflow application software” with an objective to automate business processes being modeled in the on-going Business Process Engineering project at GMAP|UNISINOS Use of Value Aided Chain (VAC) created using ARIS methodology and terms and developing Event Process Chain (EPC) for each VAC stage.Responsible for assisting the coordination of… Show more Successfully developed and delivered a business development project on “Business Process Automation using commercially available workflow application software” with an objective to automate business processes being modeled in the on-going Business Process Engineering project at GMAP|UNISINOS Use of Value Aided Chain (VAC) created using ARIS methodology and terms and developing Event Process Chain (EPC) for each VAC stage.Responsible for assisting the coordination of the transition of the charted business plan on to an automated modelEffectively demonstrated skills in creative problem solving, innovating processes and technological prowess. Show less

Bangalore

• Successfully developed and delivered promotional events for strategic marketing and audience engagement forWalt Disney, India- “Phineas and Ferb” and “Cars 2”.Warner Bros, India - “Happy Feet 2”.• Designed exclusive promotional events and activities for various fests and offers for Bangalore Central Mall.

Msc In Management Science And Marketing Analytics, Management Science And Marketing

Activities and Societies: Marketing Society

Be, Information Science And Engineering, First Class With Distinction

Activities and Societies: Captain of the College Basket Ball team, volunteered in National Technical Seminar on 4G Technology Main stage.