Ania Pitula Email & Phone Number

• Responsible for planning, writing, editing and scheduling 20+ SEO-friendly blogs, social media captions, calls-to-action & Google meta descriptions per month
• Assists with image selection and photo editing using Canva and Shutterstock
• Collaborates with editors to review content & web page layout to enhance user-journey experience & brand recognition across major search engines
• Independently acquired up to 32k web page views per month for trending topics in gardening, sustainability, biodiversity, home improvement and DIY

Toronto, Ontario, Canada

• Created effective brand & product messaging across all storefronts/media channels/digital campaigns (website, retail, social, email, print, events)
• Collaborated with internal naturopaths to write clear and grammatically correct copy for entire (100+) product line in 1 year
• Supported brand marketing team with copy & creative layout for email to successfully acquire 30k engaged viewers and 3% conversion rate
• Utilized A/B testing to write SEO-friendly copy and increased Amazon conversion rate up to 31% for top products, AI website Quiz YoY revenue by 19%, Rakuten Black Friday YoY sales by 89%
• Worked directly with reporting data analyst to assess user-journey metrics on Shopify and Amazon to support UX design updates

• Lead website designer - optimized layout & SEO to bring in 2000+ website views monthly
• Social media manager - grew organic engagement by ∼30%+ monthly
• Technical & educational writer/editor of climate action resources (grants, blogs, whitepapers & newsletters, sustainable business courses)
• Supported with virtual event planning (via Zoom), including budgeting, vendor & guest speaker acquisition, scriptwriting, digital promotion & video editing
• Created, implemented and oversaw B2B communications plans and marketing strategies

• Worked alongside class Instructor to organize online teaching materials
• Moderated virtual student discussion board
• Responsible for grading all assignments, tests/midterms
• Attended weekly staff meetings to review progress of students

Toronto, Ontario, Canada

• Helped place orders to achieve sales & guest interaction targets through phone, live chat and email
• Gathered product feedback, submitted returns, set-up gift cards and provided solutions for best guest experience
• Assisted with product education (fabric technology, inventory updates, promotions and offered recommendations)
• Facilitated Customer Relationship Management within community by initiating enrollment of guests in company fitness programs and events

• Assisted a variety of brands in planning & designing social media content, evaluating KPI's and researching opportunities for increasing brand exposure
• Responsible for video storyboarding & editing
• Successfully budgeted and analyzed performance of sponsored posts & Google Ads

Toronto, Canada

• Planned and developed 40 environmental workshops in 2 months for public education events and summer camp curriculum
• Acted as a spokesperson for the organization, responsible for all outreach communications, answered written/oral inquiries
• Designed infographics, scripts and fact sheets for a variety of audiences to promote community engagement in Great Canadian Shoreline Cleanup Program

Mississauga, Ontario, Canada

• Assisted Graduate-level students with environmental research projects, such as monitoring biological stress responses of plants undergoing mock climate change conditions
• Traveled to various Ontario locations to assist in data-entry for Environmental Assessment Reports

Toronto, Canada

• Lead content marketing efforts and created web/print marketing materials (National jewellery trade show invitations, business cards and monthly e-newsletters)
• Managed company social media content and monitored online communities (increased following by 300% in 3 months)
• Assisted web developer with website design and e-commerce duties (product photography, item descriptions and inventory management)
• Worked in team setting to track business development goals in project management software Asana

Honours Bachelor Of Science - Hbsc, Environmental Science

Certificate, Digital Communications