Ania Pitula Email & Phone Number

Toronto, On, Ca

• Responsible for planning, writing, editing and scheduling 20+ SEO-friendly blogs, social media captions, calls-to-action & Google meta descriptions per month• Assists with image selection and photo editing using Canva and Shutterstock• Collaborates with editors to review content & web page layout to enhance user-journey experience & brand recognition across major search engines • Independently acquired up to 32k web page views per month for trending topics in gardening, sustainability, biodiversity, home improvement and DIY

Toronto, Ontario, Canada

• Created effective brand & product messaging across all storefronts/media channels/digital campaigns (website, retail, social, email, print, events) • Collaborated with internal naturopaths to write clear and grammatically correct copy for entire (100+) product line in 1 year • Supported brand marketing team with copy & creative layout for email to successfully acquire 30k engaged viewers and 3% conversion rate • Utilized A/B testing to write SEO-friendly copy and increased Amazon conversion rate up to 31% for top products, AI website Quiz YoY revenue by 19%, Rakuten Black Friday YoY sales by 89%• Worked directly with reporting data analyst to assess user-journey metrics on Shopify and Amazon to support UX design updates

• Lead website designer - optimized layout & SEO to bring in 2000+ website views monthly• Social media manager - grew organic engagement by ∼30%+ monthly• Technical & educational writer/editor of climate action resources (grants, blogs, whitepapers & newsletters, sustainable business courses)• Supported with virtual event planning (via Zoom), including budgeting, vendor & guest speaker acquisition, scriptwriting, digital promotion & video editing• Created, implemented and oversaw B2B communications plans and marketing strategies

• Worked alongside class Instructor to organize online teaching materials• Moderated virtual student discussion board• Responsible for grading all assignments, tests/midterms• Attended weekly staff meetings to review progress of students

Toronto, Ontario, Canada

• Helped place orders to achieve sales & guest interaction targets through phone, live chat and email• Gathered product feedback, submitted returns, set-up gift cards and provided solutions for best guest experience• Assisted with product education (fabric technology, inventory updates, promotions and offered recommendations)• Facilitated Customer Relationship Management within community by initiating enrollment of guests in company fitness programs and events

• Assisted a variety of brands in planning & designing social media content, evaluating KPI's and researching opportunities for increasing brand exposure• Responsible for video storyboarding & editing • Successfully budgeted and analyzed performance of sponsored posts & Google Ads

Toronto, Canada

• Planned and developed 40 environmental workshops in 2 months for public education events and summer camp curriculum• Acted as a spokesperson for the organization, responsible for all outreach communications, answered written/oral inquiries• Designed infographics, scripts and fact sheets for a variety of audiences to promote community engagement in Great Canadian Shoreline Cleanup Program

Mississauga, Ontario, Canada

• Assisted Graduate-level students with environmental research projects, such as monitoring biological stress responses of plants undergoing mock climate change conditions • Traveled to various Ontario locations to assist in data-entry for Environmental Assessment Reports

Toronto, Canada

• Lead content marketing efforts and created web/print marketing materials (National jewellery trade show invitations, business cards and monthly e-newsletters)• Managed company social media content and monitored online communities (increased following by 300% in 3 months)• Assisted web developer with website design and e-commerce duties (product photography, item descriptions and inventory management)• Worked in team setting to track business development goals in project management software Asana

Honours Bachelor Of Science - Hbsc, Environmental Science

Certificate, Digital Communications