* At the forefront of our experiential marketing initiatives, I drive the development and evolution of a comprehensive strategy and impactful programs. This involves orchestrating offsite events, engaging consumer experiences, and innovative marketing extensions, all designed to cultivate client appreciation and embody our core values.* In collaboration with internal and external stakeholders, my role centers on identifying unique opportunities aligned with our clients business objectives. I meticulously track budgets, establish success measures, and analyze results for optimal outcomes and efficient resource utilization.* I provide proactive consultation to internal and external partners, focusing on driving service standards and enhancing consumer experiences. Positioned as a thought leader in experiential marketing, I stay attuned to consumer trends, cultural shifts, and industry competitors, aiming to extract insights and foster innovation, ultimately redefining possibilities within our industry.* I oversee program planning estimates, negotiating contracts, and ensuring proper budgeting, estimation, and scheduling. Spearheading integration efforts among cross-functional partners, I ensure consistent brand identification and the delivery of the highest quality experience to our audiences.* Collaborating with production agencies, I efficiently manage vendors, sponsors, brand partners, and third-party suppliers from procurement to completion while strictly adhering to project budgets.* Post-program, I manage the reconciliation of final bills and profit and loss (P&L), overseeing deliverables and coordinating comprehensive event analysis, spending reports, consumer feedback, and other ROI metrics for meticulous record-keeping and continuous improvement.* My role extends to collaborative efforts with clients and internal units to craft and execute experiential event strategies aligned with their goals.

Client: LVMH Moët Hennessy* Led the largest region in the country: CA, NV, AZ, WA, HI and National Accounts businessrevenue across the nation totaling to $3M while achieving annual business goals.* Contribute to the creative design of each event environment while activating marketing initiatives around large multicultural events such as the Super Bowl, NBA All-Star, Santa Barbara Film Festival, Coachella, Oscars, Pebble Beach Food & Wine Festival and Sephora SDCA trade show.* Develop detailed monthly financial statements, H1/H2 reconciliations and annual reports totaling $3M, resulted in 97% completion rate of planned activity in 2018.* Negotiate new contracts with vendors, saving $50K on single event, 33% savings.*Recruited, hired, trained and mentored team of 10 full-time direct reports and over 500 part-time brand ambassadors and event staff. Strong team foundation and teamwork has resulted in increase of brand activations by 40% with additional $1M of revenue in 2019.* Oversee complex logistical elements of projects to manage vendors, sponsors, 20 brand partners, all third-party suppliers from procurement to completion while maintaining project budgets with the range from 20K to 1M.* Coordinate post event reporting which includes event analysis, spending, consumer feedback against company’s ROI metrics and develop future best practice to elevate event strategies.Client: Moët Hennessy North AmericaArdbeg I Ao Yun I Belvedere Vodka I Bodega Numanthia I Cape Mentelle I Chandon I Chateau Cheval Blanc I Chateau d'Yquem Cheval des Andes I Cloudy Bay I Dom Pérignon I Glenmorangie I Hennessy I Krug I Mercier I Moët & Chandon I Newton Vineyard I Numanthia I Ruinart I SmokeTree I Terrazas de los Andes I Veuve Clicquot I Volcàn de mi Tierra I Woodinville

Client: LVMH Moët Hennessy* Led experiential marketing functions with budget close to $2M, including creation of promotional campaigns, product launch, and marketing collateral.* Spearheaded full concept creation through execution of luxury events such as Diner En Blanc, Miami Swim Week, AMFAR Gala, Great Gatsby premier, Art Basel, Sundance, which resulted in winning a bid to executed $1M Hennessy H250 Anniversary event in Mount Vernon.* Analyzed clients’ online reporting portal capturing 4,500 events annually across multiple channels and markets. By focusing on KPI’s and ROI, increased brand activations by 25% and increased annual bonus by 10%.* Hired, trained, and mentored team of 5 full-time field managers, increasing revenue by 15%. * Managed cross functions and verticals in Southeast: DC, DE, MD, FL, GA, KY, SC, and TN.

Client: LVMH Moët Hennessy10 Cane · Ardbeg · Belvedere · Cape Mentelle Vineyards · Chandon· Ch Cheval Blanc · Ch de Sancerre · Ch d'Yquem · Cheval des Andes· Cloudy Bay Vineyards · Dom Pérignon · Krug · Glenmorangie · Grand Marnier · Green Point · Hennessy · Lapostolle · Moët & Chandon · Newton Vineyard · Numanthia · Ruinart · Terrazas de los Andes · Veuve Clicquot

Client: LVMH Moët Hennessy*Responsible for executing and coordinating all branded consumer event activities in market*Recruit, train, manage and evaluate sampling agents and event staff.*Report pay owed into SEG HQ in a timely manner based on pay cycle schedule.*Schedule promotions and events.*Attend and manage a minimum of 75% of the events in market*Recruit temporary program staff and consultants in coordination with Regional Manager*Arrange full staff training sessions including training materials as needed for each program.*Maintain detailed program plan for the territory*Manage and operate POS warehousing, inventory and transport.*Provided monthly reports and monthly budget reconciliations to Regional Manager.*Record and manage program issues where necessary.*Manage program training within the defined budget*Drive consumer experience via temporary staff use and logistical expertise.*Demonstrate ability to produce results by leveraging resources, maintain tough expense control, manage merchandise effectively and set clear expectations.*Full data entry and recap management from sampling agents and territory of coverage on the SEG Portal.*Identify local event opportunities for the client’s portfolio*Track record of fair administration of policies and total development of sampling team.