Maria Ericka Anicas Email & Phone Number

Doha, Qatar

PR & Comms: • Develop and implement PR campaigns to enhance brand awareness and reputation• Draft and edit press releases, media advisories, and other communication materials• Distribute press releases using automation & email marketing platforms• Develop and execute integrated communications plans that align with the organization's PR objectives• Collaborate with senior leadership to align PR efforts with business goals and objectivesMedia Relations:• Build strong relationships with journalists, editors, and influencers across various media outlets• Pitch story ideas and secure media placements in relevant outletsMedia Monitoring:• Monitor media coverage and analyze metrics by utilizing media monitoring tools and softwares like LexisNexis, Media Observer, and Meltwater• Compile comprehensive coverage reports summarizing media mentions and press coverageClient Servicing:• Serve as the primary point of contact for assigned clients, providing proactive and responsive communication• Develop and maintain strong client relationships through regular meetings, status updates, and performance reviews• Monitor and analyze PR metrics and KPIs to track performance and inform strategic decisionsNotable clients: Qatar Museums, Zulal Wellness Resort

Doha, Qatar

• Managed a portfolio of accounts across a variety of sectors (mainly hospitality – over 40 five-star hotels in Qatar)• Serviced clients with their day-to-day requirements• Published collaterals and promotional materials, including listings, press releases, brochures, etc.• Met and liaised with clients to discuss and identify their advertising requests• Attended media-related events, networking opportunities, and associations to boost company profile• Assisted in content creation for both online and offline• Managed online/social media contentNotable clients: Raffles & Fairmont Doha, Waldorf Astoria Lusail, The Chedi Katara Hotel & Resort, The St. Regis Doha, The St. Regis Marsa Arabia Island, Marsa Malaz Kempinski, Park Hyatt Doha, Four Seasons Hotel Doha, Sheraton Grand Doha

Doha, Qatar

• Drafted quality marketing copy to promote products/services of the website• Created headline copies that will capture the attention of the target audience• Edited and proofread a variety of content types, ensuring it meets style and marketing tone• Produced the daily newsletter• Generated, published, and shared engaging social media content• Communicated with social media followers and responded to queries in a timely manner