Ona Anicello Email & Phone Number

Bellevue, Wa, Us

Seattle, Wa, Us

-Teach UX courses to undergraduate and graduate students in the HCDE Department -Most recent highlight, developed and taught new course - HCDE598 UX and Business offered Winter Quarter 2024 - received top course evaluation rating of 4.7/5.0.

Seattle, Washington, Us

-Led a high impact 52+ person team of Managers, Designers, Writers, Researchers, and Experience Data Scientists dedicated to delivering the most caring user experiences to our guest facing digital products (website, mobile apps, kiosks, and large displays).-Earned Highest recorded Guest Satisfaction Ratings (UX Metrics) for Alaska Air's Website; award winning mobile app, and recognition for accessibility and inclusion.-Active in DEI initiatives throughout the employee lifecycle and exceeded diversity goals at the IC (50% diverse) and leadership (100% diverse) levels for my team. -Scored 100% on the Employee Engagement Company Survey for Trusting your Leader. And scored the highest employee happiness rating out of any team in our organization each month ranging from +2 to +28 above average.-Successfully launched new airport kiosks (team designed software and hardware from scratch)-Directed foundational research efforts that informed the strategic direction of new day of travel experiences approved by the executive board of directors.-Developed an Experience Vision used as a north star for our guest digital experiences.-Created a new discipline of Experience Analytics Data Scientists embedded into product teams to measure the health of products and to identify new product opportunities based on user behaviors.

Seattle, Washington, Us

-Successfully created the first-ever UX Research practice for Alaska Airlines-Managed a UX Research team to support senior leadership and product teams across the company. -For 2019, all UX Researchers earned "Role Model" status, the highest performance review rating in the company.-Conducted impactful research for the successful launch of a new basic economy fare class experience that resulted in higher than expected revenue and customer satisfaction.-Led cross company research efforts related to covid recovery and contactless experiences - airports and in-flight.-Created an Experience Mapping Program/Framework used in the facilitation and orchestration of large scale company wide initiatives. -Developed UX Metrics program to measure our guest digital products and created interactive dashboards leveraging real time data for teams to self service at anytime.Highlighted Conference Presentations & Panels in 2019/2020-Experience Mapping for UX Strategy. ConveyUX, Seattle, WA-UX Research Programs to Drive Strategy. THIS2019 Conference, San Francisco, CA-Strategies for UX Research Buy-In: from conducting research to executive leadership. Research & Strategy Group, Dallas, TX-UX Research Travel Panel. WiUX Conference, Seattle, WA-UX Research Career Panel, School of Engineering. University of Washington, Seattle,WA

-A principal level ux researcher leading generative and tactical research initiatives for Facebook's Offers and Loyalty programs.-Researched SMB organic and paid ad creation features and discovered ways to improve the experience, which resulted in a 20% revenue increase.-Co-organized SHIP 2017 in Seattle.

Redmond, Washington, Us

-Conducted the end-to-end UX Research efforts for the creation of Microsoft Flow (now called Power Automate), which upon release received honorable mention in Fast Company for best new productivity tool. -Conducted research for the successful MVP launch of Bing Ads mobile app for advertisers. -Created advertiser journey maps and led research days at advertiser conferences. -Served on the Women's Leadership Council – met regularly with the senior leadership team and secured $300K to develop leadership and mentorship programs for women.-Co-organized the first companywide UX Research Conference.-Developed and led human centered design workshops and videos for engineering teams to drive towards a more customer focused and design centric organization. Kudos from the executive team.

New York, Ny, Us

-Managed a team of researchers and interns supporting over 50 mobile applications.-Successfully researched and launched award winning mobile products; such as Webby Award for Quick Deposit.-Successfully planned UX Community events - Chase's Annual World Usability Day Event.

Phoenix, Az, Us

-Led Apollo's UX Research Program. -Conducted end to end research on the Next Generation Online Classrooms (which leveraged personalization, community, and customization features).-Developed short-term and long-term research strategies based on conversion and retention rates, survey results, usability findings, and website analytics.-Built UX Research Labs

-Managed researchers and admins.-Provided end to end UX Research services.-Specialized in E-commerce, M-Commerce, News, Non-Profit, and Communication Tools.Highlighted Clients: The Bill and Melinda Gates Foundation, Scout.com, SeatteTimes.com, PivotLink Software, T-Mobile, Microsoft's Unified Messaging Team (Office Communicator), People Cube, Pzaltzgraff.com, and OrangeLake.com.

Redmond, Washington, Us

-Worked on the Network Cohesion Team -Conducted user research studies on news articles and slideshow templates to increase the consistency across MSN.com. -Earned cash bonus for this research, which is unique for a contractor.

Seattle, Wa, Us

-Developed and managed the Usability Team’s Participant Recruitment Program. -Set-up labs for UX Research studies -Moderated sessions as needed

Redmond, Washington, Us

-Oversaw a staff of 8 UX Research Moderators as a part-time evening and weekend job.-Set-up Play-test labs, ran participants through studies, and wrote nightly reports.-Earned name in credits of Xbox game entitled, "Brute Force."

-Conducted clinical trials and neuroimaging studies on patients recovering from Traumatic Brain Injuries (TBIs).-Administered intelligence tests to patients, in order to understand their memory deficits, executive functioning, and recovery overtime.-Coordinated with local departments and national centers for dispensing study medications, medical records, and study results.-Maintained the highest participant follow-up rates out of any of the national centers.

Master Of Science - Ms, Human Centered Design And Engineering

Bachelor Of Science - Bs, Psychology (Focus On Human Cognition And Neuropsychology)

High School Diploma