Chief Executive Officer And Founder
Fifth Element Experience Engineering
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Ona Anicello Email & Phone Number
Chief Executive Officer and Founder
at
Fifth Element Experience Engineering
1 work email found
@alaskaair.com
2 phones found area 206 and 800
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Executive Officer and Founder
Location
Bellevue, Washington, United States
Who is Ona Anicello? Overview
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Quick answer
Ona Anicello is listed as Chief Executive Officer and Founder at Fifth Element Experience Engineering, based in Bellevue, Washington, United States. AeroLeads shows a work email signal at alaskaair.com, phone signal with area code 206, 800, and a matched LinkedIn profile for Ona Anicello.
Ona Anicello previously worked as Adjunct Professor (part-time) at University Of Washington Human Centered Design & Engineering and Director of Design and Research at Alaska Airlines. Ona Anicello holds Master Of Science - Ms, Human Centered Design And Engineering from University Of Washington.
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Email format at Fifth Element Experience Engineering
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{first}.{last}@alaskaair.com
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Profile bio
About Ona Anicello
UX Executive, Entrepreneur and Community Leader. Adjunct Professor - UW HCDE. I am a passionate leader who is driven to make a difference and to do so in a humane manner to inspire others.
Listed skills include User Experience, Usability Testing, Usability, User Research, and 26 others.
Current workplace
Ona Anicello's current company
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Fifth Element Experience Engineering
AeroLeads page
13 roles · 24 years
Ona Anicello work experience
A career timeline built from the work history available for this profile.
Adjunct Professor (Part-Time)
Current-Teach UX courses to undergraduate and graduate students in the HCDE Department -Most recent highlight, developed and taught new course - HCDE598 UX and Business offered Winter Quarter 2024 - received top course evaluation rating of 4.7/5.0.
2014 - Present
~12 yrs 4 mos
Director Of Design And Research
-Led a high impact 52+ person team of Managers, Designers, Writers, Researchers, and Experience Data Scientists dedicated to delivering the most caring user experiences to our guest facing digital products (website, mobile apps, kiosks, and large displays).-Earned Highest recorded Guest Satisfaction Ratings (UX Metrics) for Alaska Air's Website; award.
2020 - 2023
~3 yrs
Manager Of Ux Research
-Successfully created the first-ever UX Research practice for Alaska Airlines-Managed a UX Research team to support senior leadership and product teams across the company. -For 2019, all UX Researchers earned "Role Model" status, the highest performance review rating in the company.-Conducted impactful research for the successful launch of a new basic.
2017 - 2020
~3 yrs
Principal Ux Researcher
-A principal level ux researcher leading generative and tactical research initiatives for Facebook's Offers and Loyalty programs.-Researched SMB organic and paid ad creation features and discovered ways to improve the experience, which resulted in a 20% revenue increase.-Co-organized SHIP 2017 in Seattle.
2016 - 2017
~1 yr
Sr. Ux Researcher
-Conducted the end-to-end UX Research efforts for the creation of Microsoft Flow (now called Power Automate), which upon release received honorable mention in Fast Company for best new productivity tool. -Conducted research for the successful MVP launch of Bing Ads mobile app for advertisers. -Created advertiser journey maps and led research days at.
2014 - 2016
~2 yrs
Vice President Of Ux Research
-Managed a team of researchers and interns supporting over 50 mobile applications.-Successfully researched and launched award winning mobile products; such as Webby Award for Quick Deposit.-Successfully planned UX Community events - Chase's Annual World Usability Day Event.
2010 - 2014
~4 yrs
Sr. Ux Researcher
-Led Apollo's UX Research Program. -Conducted end to end research on the Next Generation Online Classrooms (which leveraged personalization, community, and customization features).-Developed short-term and long-term research strategies based on conversion and retention rates, survey results, usability findings, and website analytics.-Built UX Research Labs
2009 - 2010
~1 yr
Director Of Ux Research & Owner
Fifth Element Usability
-Managed researchers and admins.-Provided end to end UX Research services.-Specialized in E-commerce, M-Commerce, News, Non-Profit, and Communication Tools.Highlighted Clients: The Bill and Melinda Gates Foundation, Scout.com, SeatteTimes.com, PivotLink Software, T-Mobile, Microsoft's Unified Messaging Team (Office Communicator), People Cube.
2007 - 2010
~3 yrs
Ux Researcher
-Worked on the Network Cohesion Team -Conducted user research studies on news articles and slideshow templates to increase the consistency across MSN.com. -Earned cash bonus for this research, which is unique for a contractor.
2006 - 2007
~1 yr
Ux Research Coordinator
-Developed and managed the Usability Team’s Participant Recruitment Program. -Set-up labs for UX Research studies -Moderated sessions as needed
2005 - 2006
~1 yr
Ux Research Moderator Lead
-Oversaw a staff of 8 UX Research Moderators as a part-time evening and weekend job.-Set-up Play-test labs, ran participants through studies, and wrote nightly reports.-Earned name in credits of Xbox game entitled, "Brute Force."
2002 - 2005
~3 yrs
Research Scientist
Depts. Of Neurological Surgery & Rehabilitation Medicine, University Of Washington
-Conducted clinical trials and neuroimaging studies on patients recovering from Traumatic Brain Injuries (TBIs).-Administered intelligence tests to patients, in order to understand their memory deficits, executive functioning, and recovery overtime.-Coordinated with local departments and national centers for dispensing study medications, medical records.
2002 - 2005
~3 yrs
3 education records
Ona Anicello education
Master Of Science - Ms, Human Centered Design And Engineering
University Of Washington
Bachelor Of Science - Bs, Psychology (Focus On Human Cognition And Neuropsychology)
University Of Washington
High School Diploma
Forest Ridge School Of The Sacred Heart
FAQ
Frequently asked questions about Ona Anicello
Quick answers generated from the profile data available on this page.
What company does Ona Anicello work for?
Ona Anicello works for Fifth Element Experience Engineering.
What is Ona Anicello's role at Fifth Element Experience Engineering?
Ona Anicello is listed as Chief Executive Officer and Founder at Fifth Element Experience Engineering.
What is Ona Anicello's email address?
AeroLeads has found 1 work email signal at @alaskaair.com for Ona Anicello at Fifth Element Experience Engineering.
What is Ona Anicello's phone number?
AeroLeads has found 2 phone signal(s) with area code 206, 800 for Ona Anicello at Fifth Element Experience Engineering.
Where is Ona Anicello based?
Ona Anicello is based in Bellevue, Washington, United States while working with Fifth Element Experience Engineering.
What companies has Ona Anicello worked for?
Ona Anicello has worked for Fifth Element Experience Engineering, University Of Washington Human Centered Design & Engineering, Alaska Airlines, Facebook, and Microsoft.
How can I contact Ona Anicello?
You can use AeroLeads to view verified contact signals for Ona Anicello at Fifth Element Experience Engineering, including work email, phone, and LinkedIn data when available.
What schools did Ona Anicello attend?
Ona Anicello holds Master Of Science - Ms, Human Centered Design And Engineering from University Of Washington.
What skills is Ona Anicello known for?
Ona Anicello is listed with skills including User Experience, Usability Testing, Usability, User Research, User Centered Design, Mobile Devices, Information Architecture, and User Interface Design.
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