• Lead content strategy, content research / testing and writing for the Content and Community team across a 3-sided marketplace. • Build 0-1 features and solutions, from generative AI to student-first communities.• Center users first always, focusing on solving real user problems.• Execute on projects with little definition. • Balance user needs with business goals. • Use data and systems thinking to identify strategic areas for content to tell a cohesive story and make a high impact. • Influence leadership and stakeholders to prioritize and make change happen. • Partner closely with designers, PMs, researchers and engineers from beginning to end of initiatives. • Collaborate with partners across the company to build thoughtful, well-considered solutions.• Empower and uplevel writing skills of design partners. • Evolve content guidelines and processes.• Managed a summer 2022 intern.

I help brands find and speak their unique stories, hone strategy and organize chaos to get things done. I execute through UX writing, content strategy, project management, digital marketing and photography. Brands include: Bound Agency, Segmed, IZEA, Voltage, Edible Beats restaurant group, Boulder Brands, The Doe and more.

Created experiences that feel and sound human through UX writing, conversational design, user research and deep empathy. • Worked cross-functionally with a heckuva lot of smart people to write, implement and test UI copy that's useful, clear, on-brand and grounded in user needs.• Managed copy and content strategy work across 10 user-facing teams and projects.• As the first and only UX writer at Ibotta, built the UX writing practice from scratch: established processes to make UX writing and content strategy part of the UX process from beginning to end, defined standards via a product writing guide and constantly listened / iterated.• Made UX writing and content strategy an ongoing education for my peers with teach-outs, lunch and learns, workshops and communicating Ibotta standards and industry best practices day-to-day.• Initiated and contributed to revamp of brand voice and tone.

Learned to execute iterative, user-centered design thinking and processes. Applied research, ideation, content strategy, wireframing, prototyping, user testing and visual design to deliver goal-driven design solutions for real-world clients and scenarios.

Led diverse and complex digital projects to success with equal parts organization, communication and empathy. Thrilled clients by shepherding their digital dreams into reality. Was a champion for my internal teams by putting them first. Projects ranged from software and content, to design and strategy; local to international; $5k to $300k.

Created vision and voice for clients to connect with audiences and maximize business objectives through: content strategy, social media management, copywriting, photography and food styling, and influencer outreach.

Supported digital editors in managing and strengthening magazine's online presence through writing, editing, reporting, content management, social media and video.

Performed core functions for an early-stage startup, critical to its rapid growth: built and restructured operational processes, office management, product development, nutrition database management, photography.

Formulated content strategy and designed assets to boost and sustain customer retention and build a community of users across multiple channels: product, web, blog, social media, email, radio, banners.

Managed all in-house marketing, advertising and public relations campaigns—from strategy to writing and design to execution—to generate hotel exposure and awareness for guests and locals. Created onsite collateral for rooms, events and promotions. Managed social media content and calendar. Wrote and distributed press releases and solicited coverage for hotel events.

Executed ongoing writing, designing and photography assignments for an edgy southern culture magazine.