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Passionate Marketing Manager with 9+ years of experience developing product marketing strategies, creating engaging content, managing dynamic social media channels, and executing impactful influencer marketing campaigns. 🚀 I take pride in my ability to drive results and have a track record of successfully running campaigns in international markets.Currently, I focus on ensuring a seamless customer experience for restaurants 🍽 in the ever-evolving food-tech industry. I thrive in fast-paced environments, adapting strategies to meet evolving customer demands and market trends.My versatile background spans Marketing, Project Management, and working with Startups, NGOs, and Tech companies. My roles have included Marketing Manager, Account Manager, Content Manager, and Social Media Manager, allowing me to cultivate a well-rounded skill set. I'm adept at collaborating with cross-functional teams to achieve organizational goals and exceed client expectations.Fluent in Spanish and English, I have experience working with companies in diverse, global markets. 🌎 My passion for marketing and project management fuels my drive to create innovative solutions that resonate with audiences and drive business growth.
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Brand And Pr ManagerParrotMexico City, Mexico
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Brand & Content ManagerParrot May 2024 - PresentCiudad De México, México
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Manager, Customer SuccessParrot May 2022 - May 2024Ciudad De México, MéxicoLed a migration project for existing clients to new software, coordinating a team of five and collaborating closely with the Product, Sales, and CCSS areas to ensure an exceptional customer experience.Managed relationships with over 240 restaurants in Mexico to drive growth through upselling, cross-selling, and expansions. These clients contribute 60% of the company's total revenue.- Successfully led the migration of 88% of our clients to the new system, leading to a notable 16% surge in our ARPS (Average Revenue Per Store).- Co-directed product roadmap priorities with the Product Head and other Directors, aligning feature prioritization with customer needs and feedback. This involved extensive research into user behavior and leading strategic product roadmap discussions across multifunctional teams.- Delivered critical CX projects on time, aligning with stakeholders such as Tech, Product, Customer Care, and the Management Team.Additionally, I serve as the leader of the WOMEN vertical in the company's ERG of Diversity & Inclusion, where I design projects and initiatives that positively impact Parrot employees, working with a team of four volunteers and the head of HR.
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Content StrategistParrot Oct 2021 - May 2022Ciudad De México, MéxicoPiloted the implementation of the company's content strategy, executing effective go-to-market plans across physical and digital channels. Managed the end-to-end creative process, including copywriting, design team briefings, agency negotiations for SEO, video production, and social media management.- Achieved a 350% increase in impressions and reach, along with a substantial 21% boost in engagement, through the implementation of targeted content strategies.- Attained a remarkable 21% conversion rate from leads to customers through the strategic application of data-driven content and organic social methods.- Executed 100% of the plan to update the company's sales materials, ensuring alignment with business objectives in Q4 2021.
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Content Creator And Social Media ManagerAnieeeg Sep 2016 - PresentCiudad De México, MéxicoI manage a community of 32K+ followers on TikTok and Instagram. I create user-generated content and have partnered with brands such as Ticketmaster, Luuna, BombaVista, El Globo, Oggi Jeans, Nivea, L'Oreal Paris, Labello, among others. TikTok: https://www.tiktok.com/@anieeegInstagram: https://www.tiktok.com/@anieeegContent Creator: Short video + Blog + Graphics + I've experience in Social Media Management: Content Calendars, Copywriting, and Customer Service. -
Content And Social Media ManagerMedia Jet Marketing May 2021 - Oct 2021San Diego, California, Estados UnidosLed digital plan and content strategy for eight client accounts, staying up to date with the latest trends on digital platforms.- Significantly enhanced growth rates, ranging from 35% to 360%, across eight client accounts on Meta platforms (Instagram and Facebook).- Introduced the Short Video format to client accounts within a single quarter, significantly amplifying their value proposition and driving increased audience interaction and engagement levels. -
Content Creators Marketing ManagerInsense, A Facebook Marketing Partner Jul 2020 - May 2021Nueva York, Estados UnidosResponsible for establishing Insense's brand identity in the content creator community in the USA, Canada, and UK markets. Worked remotely with a team from countries such as Russia, Colombia, the USA, and Mexico.- Delivered a remarkable 107% surge in web and app traffic in the App Store by expertly executing potent SEO strategies and overseeing the successful launch of a new website.- Enhanced the number of qualified leads by a significant 98% on a monthly basis, achieving a 50% conversion rate from leads to customers. -
Country Marketing ManagerAiesec En México Jun 2019 - Jul 2020Ciudad De México, Cdmx, MéxicoManaged the marketing strategy for three exchange programs (B2B & B2C) across two countries, resulting in the successful delivery of over 2,500 international internships and volunteer experiences annually. Presented at 15 national and international conferences, delivering a total of 32 presentations to diverse audiences, including up to 600 attendees from various countries.- Achieved a 96% of the goal for potential clients in the 1st semester and doubled the conversion rates within the sales funnel, increasing it from 11% to an impressive 22% (from lead to applicant) during my tenure at AIESEC in Mexico.- Created and executed successful marketing strategies for 'Black Friday and Buen Fin,' leading to a 16% increase in sales compared to the prior period, and established a productive collaboration with TikTok Latin America.- Guided the brand plan during the Covid-19 crisis, with responsibility for adapting national channels and campaigns to meet the needs of the context. -
Founder21 Flowers Shop Sep 2016 - Jun 2019Xalapa, VeracruzFounded and managed flower shop for three years, pioneering eco-friendly product with 90% reduced plastic usage. Led team to achieve positive ROI in the first month. Maintained five years of financial stability with no losses.I am currently in charge of supervising the strategy, to ensure continued growth and sustainability.Achievements:- Development of a product with materials that contribute to the social good: recyclable and 90% plastics-free.- Successful introduction to the local market, get ROI since the first month. And during these 3.9 years, there has never been a semester with the financial drop.
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Country Marketing ManagerAiesec En Colombia Jun 2018 - May 2019Bogotá, Distrito Capital, ColombiaResponsible for the external messages in our physical and digital channels, AIESEC in Colombia brand management, and the organization's digital marketing strategy implemented in 31 local committees in Colombia. Responsible for the team of content and strategies creation department and University Relations department. Running the project of paid ads on digital channels across the country.Achievements:- Creation and structuring of the Marketing department in the national office: ensuring customer-oriented product strategies. Developed the first Marketing Training at a national conference with 100% of assistance.- Leading 31 volunteers in charge of B2C areas across Colombia to ensure the standardization of marketing and sales processes in the local offices.
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Marketing Brand Manager And Social Media ManagerAiesec En México Aug 2015 - Jan 2018MéxicoIn charge of the strategies to communicate our brand in the appropriate channels to generate the necessary leads, as well as to position it at the national level. Leading a team of Customer Support, focused on communicating correctly the voice of AIESEC in the country through our Social Media Channels.Achievements:Position AIESEC Campaigns and Events into global trends in Twitter as a channel to communicate with our customers.Created the first strategy to share our customers' experiences in real-time: through video formats (Stories). Starting on Snapchat in 2016 and adapting it to IG Stories at the beginning of 2017.
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Mall ManagerPlaza Lucas Martín Jul 2017 - Nov 2017Xalapa, Veracruz De Ignacio De La Llave, MéxicoIn charge of providing administrative support to the CC. PLAZA LUCAS MARTÍN. - Inventory management and Budget- Payments schedule- Office reporting - Customer service
Ana Zamora Skills
Ana Zamora Education Details
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Publicidad Y Relaciones Públicas
Frequently Asked Questions about Ana Zamora
What company does Ana Zamora work for?
Ana Zamora works for Parrot
What is Ana Zamora's role at the current company?
Ana Zamora's current role is Brand and PR Manager.
What is Ana Zamora's email address?
Ana Zamora's email address is an****@****ware.io
What schools did Ana Zamora attend?
Ana Zamora attended Universidad Veracruzana.
What skills is Ana Zamora known for?
Ana Zamora has skills like Redes Sociales, Microsoft Office, Project Management, Trabajo En Equipo, Strategic Planning, Medios Sociales, Estrategia De Mercadotecnia, Customer Service, Publicidad, Liderazgo, Microsoft Excel, Microsoft Word.
Who are Ana Zamora's colleagues?
Ana Zamora's colleagues are David Cepeda, Dylan Díaz, Neftaly Muñoz Vega, Olga Rodriguez Medina., Karla Fernanda Martínez, Karla Sánchez Flores, Indira G. Solano.
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Ana Paula de la Cruz Zamora
Biotechnology Engineer | Corporate Strategies | Integration Of Technical Knowledge | Innovative Project Management | Interdisciplinary Collaboration | Focus On Results | Results FocusMexico City, Mexico -
Ana Zamora
Product Operations Coordinator @ Entrepreneurs' Organization | International BusinessMexico1supportkind.org -
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