Anirudh Gupta Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

- Develop and implement a performance marketing strategy to drive app downloads and increase user engagement- Continuously monitor and optimize campaigns to achieve the highest possible return on investment (ROI)- Utilize data analysis and tracking tools to identify key performance indicators (KPIs) and make data-driven decisions- Collaborate with cross-functional teams, including product development and design, to ensure a seamless user experience

Pune, Maharashtra, India

- Channel owner of Bajaj Website, Media and Affiliate Campaign from Credit Card business perspective. Responsible for: process planning, process optimization and strategy planning for customer acquisition, activation and retention on website,- Developed end to end NTB customer acquisition program from scratch and utilize alternative data models for credit card approval including social score and SDK.- Writing user stories and business requirement documents for system development-… Show more - Channel owner of Bajaj Website, Media and Affiliate Campaign from Credit Card business perspective. Responsible for: process planning, process optimization and strategy planning for customer acquisition, activation and retention on website,- Developed end to end NTB customer acquisition program from scratch and utilize alternative data models for credit card approval including social score and SDK.- Writing user stories and business requirement documents for system development- End to end owner, facilitator, and holder of all interaction with varied frequencies with partner- Ideated and executed lead capture program with Data team based on event, time session and visit that is captured in the GA report, which increased sourcing of cards by 54% through marketing channel- Devising various optimization technique for smooth lead flow starting from process optimization and ending with process automation. Show less

Sundar Nagar, Himachal Pradesh, India

- Helped reducing customer support requests by 2% by engaging with the customer on various online platforms whenever encountered problem related to service.- Discussed ASO needs and optimized strategies which jumped the ranking of an app in Google Play Store from 5th position to 2nd position for a particular keyword.- Campaign creation and management by utilizing tools like Google Adwords and Facebook Ads Manager

Bengaluru, Karnataka, India

Qualitative Research – Provide end to end solutions in the domain of Qualitative Research- Writing proposals basis client meetings and/or research briefs,- Designing qualitative discussion guides,- Conducting fieldwork – Focus Group Discussion, Depth Interviews etc.- Data analysis and synthesis,- Debrief-report writing- Debrief – Report Presentations- Client servicingProject Management – Managing pan India research studies involving- Decisive… Show more Qualitative Research – Provide end to end solutions in the domain of Qualitative Research- Writing proposals basis client meetings and/or research briefs,- Designing qualitative discussion guides,- Conducting fieldwork – Focus Group Discussion, Depth Interviews etc.- Data analysis and synthesis,- Debrief-report writing- Debrief – Report Presentations- Client servicingProject Management – Managing pan India research studies involving- Decisive planning- Preparing recruitment questionnaires,- Briefing field teams on respondent recruitment across centers- Briefing Moderators across centers- Coordinating and Planning with client teams: Sharing essential information and incorporating changes and feedback as and when requiredResearch Experience across various verticals - Food and Beverages, FMCG, Real Estate, Government Project (Niti Aayog), Apparel and an assortment of other industries Show less

Bengaluru, Karnataka, India

Bengaluru Area, India

* Understanding the Indian and Middle East BlockChain Industry.* Secondary Research on the blockchain technology and implication.* Report preparation on the market understanding in Indian and Middle East markets and different applications for which it is employed.

Bengaluru Area, India

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, B.Tech (Mechanical Engineering)