Partners with Consumer Insights and Campaign Marketing to know our customers deeply and craft personalized strategies to inspire a deeper connection with our brand through email marketingPartner with Campaign Marketing, Digital and Commercial teams to drive campaigns from planning to execution and beyond to meet key performance metricsOverseeing various email marketing programs from strategy through tactical execution including A/B testing, journey building, campaign management, and analyticsSite Optimization – Work with hd.com to analysis of page performance; provide recommendations (e.g. form conversion rate, quality of UX, quality of traffic by source, etc.)Journey Governance: Maintain campaign calendar, driving thoughtful planning among multiple stakeholders to avoid overcommunication to a singular audienceIdentify gaps in current processes and work with cross-functional partners including Content, Design, Engineering, Product, and QA teams to drive efficienciesLead and enable the Email Marketing team to work effectively & collaboratively, by developing the necessary leadership behaviors, skill sets, & differentiating capabilities.