Key Responsibilities:• Leading innovation and process re-engineering, including the development of cutting-edge shopping platforms and the integration of global best practices to enhance user experience and operational efficacy.• Driving the scalability of Apex4u.com by identifying and executing up-to-date technological and operational scopes to optimize the consumer satisfaction and channel performace.• Managing the P&L health of the E-Commerce business, ensuring strategic budget allocation and maximized returns on investment.• Overseeing the hyper-local fulfillment strategy, aligning product display logic with nationwide order allocation through the company's extensive retail network of 250+ stores, in collaboration with the in-house IT.• Crafting and executing digital marketing strategies aimed at maximizing Return on Ad Spend (RoAS) and driving targeted business growth.• Directing the key performance metrics (KPIs) of the E-Commerce team, encompassing platform development, content creation, campaign execution, and seamless order fulfillment.Notable Achievements:• Re-engineered and re-launched the company’s D2C platform in 2023, with a focus on true omni-channel integration, delivering an enhanced customer experience.• Successfully launched the "Pay Later" option, providing greater flexibility for online shoppers.• Secured E-Commerce channel profitability, contributing to sustainable business growth.• Achieved a remarkable 137% revenue growth in 2024, driving the online business to a new heights.

Key Responsibilities are Included:• Responsible to drive exponential growth across own D2C platform- www.apex4u.com and assigned marketplaces.• Managing regular and momentum-based campaigns to boost targeted conversion rates and overall basket size including margin performance across various categories.• Responsible for auditing and optimizing the entire consumer journey by offering a more humanized experience in online shopping.• Managing product catalog on the website with brand showcasing to achieve sales targets as per the company's annual roadmap.• Monitoring sales demand by using the most practiced analytics tools to share quick decisions to arrange support from other key stakeholders like Supply Chain, Digital Marketing, Brand, Product Management, and Finance teams.• Initiating and analyzing historical data to anticipate future sales and concomitant annual stock requirements.• Preparing an E-Commerce business's annual operation plan (AOP) with the CXO level and vertical head to anticipate YoY growth.

Holistically responsible for achieving the annual sales estimate, responsible to input sales channel budgeting, responsible for cost minimization, and assuring profitability along with cross-departmental coordination for www.batabd.com and marketplaces.

Key Responsibilities: • Responsible to work closely with the IT team and E-Commerce project system development team to execute business requirements.• Responsible to manage sales operations with assigned online marketplaces • Responsible for monitoring call center operations to execute E-Commerce tactical plan. • Responsible for launching promotions, and ensuring campaign ROI.• Monitored outbound logistics operations.• Responsible to achieved anticipated annual turnover for the E-Commerce channel by enhancing service parameters for D2C platforms and marketplaces.• Responsible for implementing tech development and required integration. e.g. API with third-party logistics, payment gateway partner, API with marketing automation tools.• Conducted reporting and business insights for the Bata regional headquarter.

Key Engagements:• Responsible for digital Omni-channel operation including the whole order fulfillment journey.• Responsible for strategic business agenda execution according to the business channel goal.• Engaged with the digital marketing team to achieve an optimized conversion rate.• Responsible for merchandise selection & stock allocation for digital Omni-channel• Responsible for overall marketing communication, competitors insight analysis, CRM, SOP development, and execution.

Key Responsibilities:• Responsible for digital content coordination including product photography for websites and social media.• Responsible to achieve business through meta commerce e.g F-Commerce.• Assisted the E-Commerce manager to develop Business Required Documents (BRD) • Software Design and Development (SDD) as per SoW to launch the own E-Commerce platform - batabd.com • Prepared the agreement for the online marketplace partner.• Ensured on-time goods supply operations from the central distribution center to the E-Commerce warehouse.• Conducted consolidated reporting to the accounts department along with higher management.