Anika Banerjee Email & Phone Number

Manhattan, New York, United States

Account: Stellantis - Manage both linear and digital campaigns for Jeep, Ram, and Dodge. - On the linear side, I collaborate with teams across Cable Entertainment, Prime Networks, Cable News, and Early Morning News to ensure guaranteed impressions are met.- On the digital side, I oversee campaigns for Jeep, Dodge, and smaller Stellantis brands (Maserati, Fiat, Chrysler, Alfa Romeo), ensuring proper ad execution, creating taxonomies, updating creatives, and resolving discrepancies as needed.- Conduct comprehensive client business analysis, including industry insights, competitive landscape evaluation, and market trend analysis.- Collaborate cross-functionally with internal teams and external stakeholders, such as sales professionals and vendors, to streamline operations.- Provide strategic guidance on advertising budget allocation through media statistics analysis and media math calculations.- Manage ad placements, negotiations, budget tracking, and reporting to ensure alignment with client objectives.

Davidson, North Carolina, United States

Leading strategic initiatives to recruit students from the West Coast region for Davidson.Participating in panels and discussions, engaging with prospective students, and guiding them through the decision-making process.

Davidson, North Carolina, United States

Collecting student writings from the History Department and finding new subjects to cover.Ensuring quality within submitted content to build a portfolio representing Davidson’s History Department.

Davidson Office of Accessibility and Disability Resources

Conducting comprehensive SEO research to optimize online visibility and enhance website performance to boost brand recognition.Strategically analyzing competitors and collaborating cross-functionally to implement innovative marketing initiatives.

Davidson, North Carolina, United States

Overseeing all sections of the paper and monitoring the weekly publishing schedules.Editing each section, researching stories for various sections, laying out the paper in InDesign, creating the newsletter through Mail Chimp and Issuu, and aiding in setting up and running the website. Attending weekly meetings to strengthen the credibility and quality of the paper.

Davidson, North Carolina, United States

Authored engaging and informative news stories across various beats, ensuring accuracy, clarity, balance, and adherence to editorial standards.

Davidson, North Carolina, United States

Developed and generated compelling ideas for news stories and topics, ensuring timely and relevant content.Collaborated closely with writers to guide story development, select effective angles, and refine narrative structure.Proficiently utilized Adobe InDesign to meticulously layout the weekly news section, maintaining consistency in design and enhancing readability.

Burbank, California, United States

Worked with licensees such as Penguin Random House and Hachette to publish content from the Warner Bros. intellectual property. Conducted market research and preparing reports to identify target audiences and recommend books to those demographics.Created and delivered presentations, developed publishing strategies for new franchises, and assisted with file organization. Pitched ideas for new books featuring characters from Harry Potter, DC Comics, Looney Tunes, Friends, and more.

Created Google Web Stories to condense larger articles through Make Stories for their social media and website. Wrote articles, edited stories, and uploaded pieces on Copilot Press. Created concise advertisements for diverse products and authored descriptive summaries of articles to captivate readers and drive engagement.

Recruiting ambitious women to join a supportive and driven community.

United States

Read and evaluated manuscript submissions, wrote reports for senior editors, and attended courses on editing and marketing.

Bachelors, Political Science And Communication Studies, Gpa: 3.93

Activities and Societies: Editor-in-Chief of the Davidsonian West Coast Ambassador for Davidson College Admissions Gig-hub Consultant.

Study Abroad, Political Science And Government

Education record